Chapter 594: Baibaowang has made a move
So even if they didn't make much action now, it still made Zhou Wenyang feel worried.
Because the market of online literature is changing very much, especially at the moment when new models and new channels are constantly emerging, once they seize a certain opportunity, they will suddenly explode and let the original. The Chinese network was caught off guard. In addition, the main content of online literature is produced by the author, and the website platform has no controllability, which makes the ways and methods of operating literary websites significantly different from those of other types of websites.
If Baibao.com attracts a group of powerful authors through their resource advantages, then they will develop and grow in a very short period of time, and may even surpass the United website and pocket the market share of the United Company.
Today's weak conglomerates have not been able to do much in the field of online literature, and they have done nothing other than the less successful poaching campaign that gave a large number of online authors a higher welfare.
Therefore, the market share of the joint company is very unstable, if they can't exert their strength in the market this year, then with the emergence of new players in the field of online literature, this part of readers and authors is likely to have an outflow, and some of them will flow to the original. Click on the Chinese website, while the other part will be absorbed by the new literary website.
To this end, Zhou Wenyang made a special report to Li Feng, focusing on the layout of Baibao.com in the field of online literature, hoping to hear Li Feng's opinions.
"I am very clear about the industrial transformation of Baibao.com, and they are also imitating our group's approach and beginning to lay out the entire Internet system, trying to form a closed loop of the whole industry chain by building an Internet ecological chain, and firmly locking their users in this closed loop. Li Feng said, "It seems that Long Yu has seen through the development ideas of our group and is keeping up." It's just that they didn't expect that the first layout they would be in the field of online literature. ”
"I was also surprised, after all, the field of online literature is not a strong profit point on the Internet at the moment. Baibao.com has always been low-key, and after they established the Jiutian Chinese Network, they did not do publicity with great fanfare, but developed silently all the way. It can be seen that the business model of Jiutian Chinese Network is to imitate our original. Click on the Chinese network, and the imitation is quite successful, so it is not easy for them to achieve a market share of 9 days Chinese network to 5% in such a short period of time without any external publicity. Zhou Wenyang said, "So next, if we don't have any countermeasures, maybe there will be new changes in this market." ”
Long Yu's layout in the field of online literature is not because he values the profits in this field, but because he sees clearly the core dominance of online literature in the entire entertainment industry chain in the future. Li Feng said, "The Jiutian Chinese Network they established is actually cultivating the core element in the entertainment industry, that is, IP, as long as they master a few powerful IPs, they can quickly make a difference in the entertainment industry, and then whether it is making movies and TV series, or adapting them into animation games, they can make a difference." ”
"What I'm worried about now is that if Jiutian Chinese Network cooperates with the United Company, it will be able to have a huge library of works at once, after all, the United Company still produces some good works. Zhou Wenyang said, "If the two of them cooperate, it will be a win-win situation for Baibao.com or for the joint company, so it is a high probability event for them to come together." ”
Li Feng nodded: "Baibao.com founded the Nine Heavens Chinese Network, the purpose is to follow our Yuan. Chinese competes for the market, and we are his main opponents. In this way, there are indeed many possibilities for cooperation between them and the joint company. Now Baibao.com is already a large Internet company in China, compared with the joint company, dozens of times larger, the joint company to find such a backer, will try their best to get close, in this way, the joint company can obtain a large number of Internet basic resources, and Baibao.com can obtain the joint company's works library and author resources, for both sides, it is indeed beneficial. ”
"What to do, if this happens, for us. For Chinese Network, it will be a major impact, after all, the strength of Baibao.com is completely different from those previous miscellaneous armies, if they really make a move in the field of online literature, our market will be greatly affected. ”
"It's a possibility, but we still have to be prepared in advance. Li Feng said, "Our group has channels and resources, although we are not afraid of their challenges, but we still have to make a plan." I think we still need to work the ability to operate IP. Previously, we have successfully copyrighted Xu Zhengxuan's "God of War", so that Hybrid Games Company has obtained the online game adaptation rights of this work. I think the next step is to expand channels at multiple levels, and continue to make efforts in many fields such as film and television, animation, games, and publishing, so that online authors can get real benefits from it. As long as we have strong operational strength, wide cooperation channels and sufficient resource advantages, online writers will naturally choose to enter our website. ”
"That's right, the key is to rely on strength to speak, after all, who can master the best quality online writers, who can continue to survive in the field of online literature. Zhou Wenyang said, "Then the focus of our next work is to set up better channel resources, obtain stronger copyright operation capabilities, and continue to expand the scope of copyright operation on the basis of the experience of successful operation of original works, and strive to allow more authors to obtain tangible benefits through copyright operation." At this point, both the United Company and Jiutian Chinese Network are just getting started, and they are still far from our strength. ”
"In addition, you can also engage in market development appropriately, such as acquiring some high-quality small literary websites, so that the entire industry knows that we are. There is no exclusivity of Chinese network, as long as whose website is doing well, we can completely carry out business cooperation or even acquire at a preferential price, so that some websites in this industry will be transferred to our original. If the Chinese network is closer, our position in the industry will be more prominent. Li Feng said.
Zhou Wenyang nodded: "This is indeed a good way, to fight psychological warfare in the online literature industry, and gain a group of allies by the way, although our market share is large enough and we don't need their resources, but with a circle of little brothers around, the situation will indeed be different." ”