99. Listings, sponsorships and national team competitions
This negotiation can be said to be a gambling agreement, betting on the results of the Dragon Club.
Zhang Sheng's purpose is very clear, that is, to push the value of the club to a higher point and be able to get more funds.
But when it comes to money, the commercial development of the Longteng team has been greatly improved since Shi Zhiqiang came.
At the beginning, the commercial operation of the Longteng Club was completely extensive, and most of the sponsors were Longteng Group relying on their friends in the business circle, and through these relationships, the Longteng Club got some sponsorship fees.
In addition, the club's commercial development department has made efforts, but there is no too clear plan for a hammer in the east and a hammer in the west, until Shi Zhiqiang came, he sorted out everyone's thinking and began to really effective business development.
First of all, through the government's "matchmaking", he found the enterprise Xiaomi Technology Company, which was also founded by the people of Hubei Province, which was the first shot and confirmed his authority.
Next, Shi Zhiqiang sorted out the sponsors, in addition to the classification of sponsors according to the sponsor's sponsorship funds, but also made a distinction according to the industry, stipulating the upper limit of the number of sponsors in each industry, through the collection of business information, analyzed which industries and enterprises have a stronger demand for sponsoring football clubs, and then carried out key public relations in accordance with the formulated business development plan.
In the implementation, Shi Zhiqiang withstood great pressure and knocked on the "related" sponsors that Longteng Group had found before, some sponsors retreated in the face of high contract renewal requirements, and some sponsors increased the cost of sponsorship under Shi Zhiqiang's public relations.
After sorting out the existing sponsors, Shi Zhiqiang handed over many follow-up tasks to his subordinates, and he began to do public relations work for top sponsors.
This time, Shi Zhiqiang aimed at the automotive industry in Hubei Province.
The automotive industry, as a mass industry that needs to be widely advertised, has always been a big financier of football.
Because among many companies, car companies and football have a natural high degree of matching. Speed, explosiveness, and a sports experience full of male hormones all make car companies have a soft spot for football sponsorship.
Take Europe's top five leagues as an example, nearly half of them have some degree of cooperation with car companies.
For example, in the Premier League, where commercial development is the most successful, Chevrolet approached Manchester United, and the £47 million annual contract not only paid Manchester United an extra £27 million per season compared to its previous sponsor AON, but also continued to carry out various publicity and promotion efforts related to Manchester United around the world.
Citroen, on the other hand, has partnered with Arsenal, and in addition to a £30 million/year contract, Citroen also provides exclusive cars for the team's coaches and athletes, and cooperates with the club to organize a series of charity events and fan interaction activities.
In La Liga, there are 6 brands of car companies and 11 La Liga clubs have formed cooperative relations, in the Bundesliga, because Germany is the most well-known car producer in Europe and even in the world, in addition to the four major car manufacturers - Volkswagen, Audi, Mercedes-Benz, BMW, another popular brand - Opel also sponsors the Bundesliga team. Among them, Audi is sponsored by Bayern Munich, Volkswagen is sponsored by Wolfsburg, Mercedes-Benz is sponsored by Stuttgart... In Serie A, Fiat's sponsorship of Juventus is its own corporate sponsorship of its own company, not to mention that small clubs such as Turin and Udinese also have Suzuki and Dacia car companies; in Ligue 1, there is no shortage of Kia, Hyundai, Citroen, Ford and other car companies.
In addition to sponsoring clubs, many car companies also directly sponsor and hold various international events.
For example, South Korea's Hyundai-Kia Motors Group established a partnership with FIFA in 1999 and became a sponsor of the 2002 World Cup, and from 2007 to 2014, Hyundai-Kia became one of the six top sponsors of FIFA, and in 2010, this contract was extended again until 2022. The Hyundai Kia logo can be seen not only in the men's World Cup, but also in the Women's World Cup, Beach Soccer World Cup, World Youth Championship and other competitions.
At the same time, at the European Championship, Hyundai-Kia's billboards have also been appearing on the field of UEFA competitions.
In addition, for example, the Club World Cup, one of the world's most famous races, was sponsored and held by Toyota, and Audi also hosts the Audi Cup every year.
In China, as early as 2014, Changan Ford signed an agreement with the Chinese Super League, and the cooperation between the two sides lasted from 2014 to 2017, and the brand became the official senior partner of the Chinese Super League, as well as the promotion and development partner of the Chinese Super League, and its full range of products were used as the only official designated car of the Chinese Super League.
The sky-high sponsorship contract between Dongfeng Nissan and Guangzhou Evergrande, as well as the later uproar about the breach of contract of Guangzhou Evergrande, and SAIC's full support for Shanghai SIPG, etc., show that domestic car companies have always spared no effort in sponsoring football clubs.
What Shi Zhiqiang wanted to do this time was to dig the corner of Guangzhou Evergrande and let Dongfeng Group sponsor the Longteng Club, not Guangzhou Evergrande.
Before looking for Dongfeng Group, Shi Zhiqiang released a lot of smokescreens, and the domestic car companies he contacted included the state-owned enterprises FAW-Volkswagen, GAC Toyota, Geely Automobile, Chery Automobile, BYD Automobile, etc., but in the end his target was Dongfeng Group.
Among them, one of the biggest conveniences is that the headquarters of Dongfeng Group is located in Jiangcheng, which is very convenient for Longteng Club to communicate with them.
In addition, Guangzhou Evergrande's results this season are indeed not as good as expected, and Dongfeng Group also feels a bit lost.
Moreover, Hubei Province as one of the top provinces in the central economic strength, Jiangcheng as the strongest city in the central region, Dongfeng Group also hopes to make the product have a better reputation here, and soon the two sides entered the actual negotiation stage, and Shi Zhiqiang once again played the means of negotiation with Xiaomi, and invited the people of the Hubei Provincial Government and Jiangcheng City Government to come over, and let the government pull the strings, adding a lot of points to the negotiation.
As the government, of course, I also hope that the enterprises of the province will sponsor the teams of the province, because Dongfeng Group, as a super-large state-owned enterprise, does not dump the government very much, and the province feels that it has found face through this matter.
However, in the view of Dongfeng Group, they prefer to make a decision after the Longteng team has better results - their opinion is clear, that is, to see the result of the second leg of the AFC Champions League.
It seems that the football club is ultimately based on results, Zhang Sheng silently thought that the club is listed, others also look at the results of the second leg of the AFC Champions League, the club gets sponsorship, and others also have to look at this result, this is really a cruel competitive sport, but this is what Zhang Sheng, a traverser, likes, maybe in other industries, it will be affected by the government, but when it comes to football, as long as the results are good, everything can be expected.
After the club's affairs were dealt with, Zhang Sheng had to face the last thing he wanted to do - Lin Feng's retention problem.
A system player with obvious shortcomings can only play the core, and how to choose a good European club for him is a very troublesome problem.
Zhang Sheng's current resources in Europe are mainly in the football circles that are extremely covered in Germany, including Austria, the Portuguese Super League, the Portuguese Liga, the individual teams of the Premier League - Leicester City, and some of the Serie A circles that Leicester City coach Ranieri knows.
In these circles, Lin Feng doesn't have to think about high-level leagues, and there is no chance to go, even if it includes several low-level leagues, it is difficult for Lin Feng.
For example, Leicester City can get through the relationship between the Championship and League One, and the connection between these two levels Lin Feng has no problem finding a relegation team according to the ability index, but which team is willing to give up the position of the core of the midfield to a Chinese player, not to mention that these two leagues are extremely physical, Lin Feng has no ability to stand on his feet at all.
For example, in the Portuguese League, this league is about personal ability, and with Lin Feng's extraordinary ability, don't even think about it.
As for Serie B and German B, it is in vain for Lin Feng to want to play the core in the past.
In fact, this is also the collective embarrassment of Asian overseas players, unless your strength is much higher than the average level of the club, and you want to play the core in a European club, there is no one!
Eventually, through Rangnick's previous relationship in the Bundesliga, Zhang Sheng helped Lin Feng contact the Hungarian First Division club Ubisdi, an old Hungarian team, although the team is not very well-known, but has been stable in the Hungarian League, and has a very glorious history in the past - they have won the Hungarian League 20 times, although the most recent one was in 1998.
The team's midfield core player Vasilevich is very old - he is 33 years old this year, and he is about to reach the end of his career at the age of 34 next year, and the team does have the idea of finding a new midfield core.
In order not to disturb Lin Feng's mood in the national team now, Zhang Sheng did not tell him the news, hoping that he could finish the game against the cartel.
Before the departure of the national team, the Chinese people are generally optimistic about the future of this national team, because the current national team can be said to be at the strongest time in recent years - there are as many as four players playing in Europe, and none of them are the kind of players who sponsor to guard the water cooler, they are players who can really play a role in the team's thighs, and even Xu Mingyu, who was a little silent before and has now changed clubs, is now the absolute core of his team.
In addition, in the Chinese Super League, a large number of well-known foreign aid to vote, in the AFC Champions League, the East Asian final was covered by the two teams of the Chinese Super League, and the domestic football atmosphere is unprecedentedly good.
In this preparation, although the hotel booked by the team was temporarily canceled due to serious damage to the training ground, Ali, the assistant coach of the national team who was urgently sent to Dubai, helped the team book an ultra-luxurious hotel, which served the best Chinese food in Dubai.
This Chinese restaurant serves three meat dishes, two vegetarian dishes, one soup and two main dishes for lunch and dinner each day, including chicken soup with lotus root, beef brisket with potatoes, fried chicken wings, duck in the hometown pot, braised chiba tofu, minced garlic and sea greens, steamed buns, rice, and the menu is not the same for lunch and dinner (of course, many dishes are not suitable for professional players). Combined with the buffet Western food provided by the hotel, there is no problem in eating. In addition, the weather in Dubai is hot, and the temperature has exceeded 40°C at noon, so the restaurant also prepared mung bean syrup and turtle jelly for the players to go to the fire.
The training ground chosen by the team is the private stadium of the UAE crown prince, and the conditions for closed training are also provided, so reporters cannot spend more than 20 minutes in this private club.
The day before the game, it happened to be manager Perrin's birthday, and he also used his birthday to motivate the players to play well.
When it came to the stope of the playing field, the biggest objective problem was that the heat was no longer a problem - the Al Sadd stadium in Doha, where they were playing, would use a state-of-the-art cooling system to control the temperature of the stadium, and if the temperature was around 35 degrees during the game, the temperature inside the stadium would be 21 to 24 degrees.
Another important positive is that basically all the main players of this national team are injury-free.
Such conditions can be said to be in place, and all that is left is to win.
But when Zhang Sheng saw the starting list of the national team in this game, he felt that Perran's lineup was a bit inappropriate - because the 4-5-1 formation was too conservative, although it was better than the 5-4-1 rumored by the media, but it was not quite in line with the current player ratio of the Chinese national team.
In terms of player selection, Perrin may have been frightened by the Chinese team's previous record here - in Qatar's four World Preliminary Tournaments, the Chinese team was at a disadvantage with 1 win, 3 draws and 3 losses, and the Chinese team has never won a game here in Doha.
So in the choice of fullbacks, Peilan chose Zhou Zhou, not Xiao Yunfan, who has stronger assist ability, and in the fullback, Ding Huaiyi, who has outstanding offensive ability, did not start, but let Jixiang start.
Perhaps in Perran's view, the goal difference of the Chinese team is much higher than that of Qatar, as long as it can draw away from home and win at home, it should be more secure to win the first place in the group.
As a result, after the opening, the left side composed of Jixiang and Zhou Zhou did not have any offensive ability, and was completely pressed to the ground by the opponent and rubbed, especially Zhou Zhou, who was behind Jixiang, was tired and kept helping his teammates wipe their buttocks.
Because of the lack of help on the left side, Lin Feng in the middle can only cooperate with Xu Mingyu and Qin Minghao, and Qatar also arranged all its heavy troops in the middle and right of the Chinese team, although it can be seen in the game that the Chinese team has advantages in the middle and right, but it is difficult to break through the opponent's door.
Originally, Lin Feng and Qin Minghao also tried to divide the ball to the left after attracting the opponent's defensive attention in the middle and right sides, but unfortunately Jixiang's successive runs were not in place, and the running in place was also in a state of stopping the ball a few meters away, making them give up trying.
On the contrary, because the defense on the left side was tight, Lin Feng had to come over to the left side to help his teammates in addition to attacking.