Mr. Tang was born in a peasant family in Fengxian, relying on his diligence and intelligence, he was admitted to the Department of Laser Physics of Fudan University, went to the United States, stepped into the palace of McKinsey Investment Consulting, a world-class "corporate clinic", devoted himself to Harvard Business School, and was honored as the assistant to the president of Zegna, a top international company in the men's fashion industry.

Children in rural areas are well aware of the hardships of life, and those with lofty ambitions often end up putting everything into improving this hardship. Mr. Tang is no exception, entering a higher education institution, entering a top company, being honored with a senior career, and being exposed to the upper class life in the United States, the contrast in life experience has inspired him to use his wisdom and energy to improve the life of the new generation of Chinese.

That is, what he called the "Ming and Huang clan"!

That is, it refers to people between the ages of 18 and 35, who are well-educated, yearn for a modern lifestyle, and are pragmatic, efficient, and have a good source of income.

In fact, to put it bluntly, Mr. Tang referred to the middle class in the United States and made a definition for the corresponding people in China, naming them "Ming and Huang clans".

"Our purpose is to bring a positive attitude to life, an elegant lifestyle and a close-knit community spirit to a new generation of Chinese. ”

This dream led him to return to his homeland, and the entry point to realize this dream was to establish Yitang.

Tang is always a person who is good at dreaming, chasing dreams passionately, and working hard for his dreams.

Before Yitang, he realized one dream after another, and this successful experience inspired him to realize his bigger dream: "We want to create the largest lifestyle brand in the 21st century through the Internet, and it is the Internet that gives Yitang the opportunity." ”

"When you see red, you think of Coca-Cola, and when you see Colonel Sandoz, you think of KFC. I hope that in a few years, as long as you see yellow, everyone will think of us - Yitang. ”

There is an article that once described it like this: When the fans of the "Yitang Team" woke up from their sleep, unscrewed the Yitang toothpaste, brushed their teeth with the Yitang toothbrush, poured a glass of Yitang milk, walked on the Yitang website, first read today's Yitang news, and then booked the Yitang dinner for the evening party in the Yitang local guide, and then put on the Yitang brand denim clothes, pedaled the Yitang brand tourist shoes, and rode the Yitang brand bicycle on the road, what kind of picture made Tang Haisong ecstatic!

With this highly imaginative picture, Mr. Tang recruited 5 students from Harvard Business School and two Chicago Business School graduates to Yitang's banner, and easily got 50 million US dollars in venture capital!

Mr. Tang can be called a "dreamer", he is very good at dreaming, for himself, for venture capital, and for employees.

The Internet is a paradise for dreamers, so Mr. Tang did the Internet, which can be described as a fish in water in the early days.

Yitang was founded on two points related to dreams:

One point is a good idea. This good idea is roughly: build a website - establish a brand ("As long as you see bright yellow, everyone will think of me - Yitang. On the other hand, it is the development and market development of fashion consumer products of the Ming and Huang families.

The second point is the gorgeous group of high-level talents. Etang has gathered 5 Harvard University graduates and 2 MBAs from the University of Chicago. Half of the employees in Yitang are from famous universities such as Fudan, Tsinghua University, Peking University, Jiaotong University, and University of Science and Technology, and have studied in world-renowned universities such as Harvard, Chicago, Pittsburgh, Massachusetts, Princeton, and Brigham Yang, as well as working experience in world-renowned companies such as McKinsey, PricewaterhouseCoopers, and Boya.

The advantages of the whole team, the advantages of investors, excellent management experience and technical strength make everyone believe that Yitang has the possibility of success, and this possibility is still very large.

Mr. Tang did a very beautiful job with these two hands. Because these two hands are based on his correct understanding of foreign venture capital.

He said: "Overseas investors value the management team the most, and they care about whether there is a history of failure, and the most important thing is the originality and innovative business model. ”

International investors believe that Mr. Tang's business plan is creative, and the Ming and Huang generation of Yitang is an excellent idea for them. So this typical Silicon Valley model made him easily get a first-phase investment of $6.5 million, and after the website was launched, he got a second-phase investment of $43 million, which made many domestic Internet companies worried about money salivate with envy.

In terms of dreaming and dreaming, Mr. Tang is undoubtedly a good hand.

But when it comes to managing a business, hard work may be a bit lacking.

Yitang's performance in recent years is obvious to all, and it has accumulated so many high-achieving students, and it is really impossible to satisfy investors with this report card.

However, even if the company is like this, and the salary is about to be paid, there are still many employees who are unwilling to leave the big ship of Yitang.

In this way, it can be seen that Mr. Tang's personal charm is still very strong.

He is quite generous to employees, not only the salary level of employees is higher than that of the same industry, but also in the company, free coffee, juice, snacks, fruits, and there is a barbecue grill on the rooftop, which exudes an attractive barbecue fragrance at any time.

In this kind of working environment, ordinary employees are willing to leave, so as long as they can still pay wages, then everyone will never leave!

............

Mr. Tang sighed helplessly, if there was a glimmer of hope, he really didn't want to give up Yi Tang, this is his biggest dream.

"Pete, let me think about it again, even if it's going to be sold, sell it for a good price, so that you don't lose too much. In addition, the new boss must have a proper placement for the company's employees, these people have been working with me for several years, but I have not fulfilled the promises I once made, and I am ashamed of everyone. Mr. Tang said in a low tone.

In fact, he has already compromised in his heart, and the company really has no money.

The major shareholder has already given up Yitang, and he is not willing to pay a penny.

In order to support the company's operation, Mr. Tang sold his house, but the little money from the sale of the house can last for a few months for a company like Yitang, which is famous for its high salary.

"Okay, today! Only today is a day, you think about it, tomorrow we will start negotiations with the other party, although Yitang company has no fixed assets, the website domain name is not famous, but our hardware facilities and talent team is still very good. ”

Pete represents the attitude of the VC, and the company has already made a decision before sending Pete here, that is, to sell Yitang!

As long as the price is acceptable, even if it is a little lower, sell it!

In these years, failed Internet companies are worthless, especially Yitang, which has burned a lot of money and still hasn't done it.

It's very, very difficult to find someone who is willing to take over!

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