Li Feng knows that after the group is growing day by day, the group is also breeding the psychology of pride and complacency, many people think that the new dream group has no opponents in China, and can rest assured and bold to set its sights on the international market, this idea is actually wrong.

The domestic market will become the world's largest single market in the future, although the level of international Internet development in recent years is much higher than that of the domestic market, but this phenomenon will be reversed in only four or five years, so the new dream group in the road of internationalization, is absolutely not able to let go of the domestic market.

Internationalization is more of a declaration to competitors in the industry, letting them know the ambition of New Dream Group and its ability to control the future.

As for the real market competition, the domestic market after growing up in the future is the foundation of the group's survival.

"Merrick, the next overseas market of the group depends on you, I hope you can adapt to the change of role as soon as possible and expand the group's overseas business. When I return to China, the appointment document will be officially issued, and you will report directly to me at work, and you can contact me directly if you have any questions. Li Feng said, "Next, I have to readjust the group's domestic market strategy. Because the problem of rebuilding the organizational structure overseas also involves the adjustment of the work process of the three major business divisions of the group, my main focus will be on domestic in the next period of time. ”

Li Feng knows that the adjustment of the group's overseas business is actually the cheese of the three major business divisions, although the three vice presidents of the group agree on the surface, in fact, they still have a lot of ideas in their hearts, especially He Guojun, his business department is in the critical stage of overseas market development, which deprives him of power and restricts the development of performance, which is actually very difficult for him to accept.

So in order to appease He Guojun, Li Feng still had to come up with a proper solution.

The construction of the e-commerce headquarters he thought of this time was the main trick to appease He Guojun. At the same time, it is also an important measure to restrict Baibao Group, now Baibao Group is in a period of rapid development, the dominance of the domestic market is about to be consolidated, at this critical stage, if the new dream group does not snipe, it is possible to lose the opportunity to compete for the market, and gradually be squeezed out of the field of e-commerce.

And in order to truly make a sense of presence in this field, then more than 30% market share is a must. In the domestic market, the current market share of New Dream Group has always hovered around 20%, and it is difficult to make new breakthroughs if there is no big move.

Therefore, Li Feng plans to take the opportunity of building an e-commerce headquarters to increase Taotao's market share by another ten percentage points, and form a sense of oppression on Baibao Group in the domestic market.

Only in this way will Baibao Group not have too much energy to compete with Li Feng for the share of the international market.

"Okay, leave the overseas market to me, and then we will use the advantages of the Ark platform to form an industrial cluster for the group's overseas business to jointly respond to the challenges of our opponents. The current U.S. market is very changing, in fact, the opponent is also in the exploration stage, many times they are difficult to protect themselves, it is difficult to form a real threat to us. "The overall stage of development of our Internet is still in a period of rapid growth, and a large number of netizens are pouring in. How to intercept these new netizens is what I think will focus on in the future. ”

"Your idea is very right, the old market is difficult to expand, or the cost of expansion is very high, but the development of new netizens is relatively much easier, if you can intercept these new netizens, so that they can become users of various network products of the New Dream Group as soon as they go online, then it will be easier to increase the market share. Li Feng agreed with Merrick's idea.

In the Internet world more than ten years later, since the vast majority of people have become netizens, the growth of new netizens has come to a standstill, and the traffic dividend period has disappeared, so the competition in the market has become the competition of business forms, and the difficulty is a notch higher.

But in 2004, such a situation has not happened, whether in the American market or in the domestic market, there are still a large number of people who have not become netizens, or only shallow netizens, these people are a huge blue ocean market, as long as you can catch this group of netizens, then the growth rate will be geometric, maybe only tens of thousands of users this month, but next month it is possible to rise to hundreds of thousands or even a million, this is a miracle that only the Internet world can create.

This is the same in the domestic market as it is in the American market, and it is even more useful in the domestic market.

Don't look at the current market share of Baibao Group has reached 80%, but the overall e-commerce shopping netizen group is only about 20 million people, only equivalent to the population of a first-tier city, in the domestic market, there are more than 1.3 billion people who do not know what online shopping is, and do not know how to shop on the Internet at all, the 1.3 billion people, at least half of them will become netizens in the next ten years, and will also become the main force of online shopping in the future, the energy of these people, can be dozens of times higher than the current 20 million people.

That is to say, don't look at the overall online shopping users of Baibao Group now have 16 million, but if they can't grasp the future market increment, this 16 million is also in vain, this number of scale is only a very small group, in the future market competition, almost negligible.

Historically, the reason why Baibao Group can become the largest e-commerce group in China in the future is because of their unremitting market expansion and business model ahead of their opponents.

But now the situation is different, because of the emergence of Li Feng, this traffic dividend period of nearly ten years, whether Baibao Group can firmly grasp it, it has become unknown.

What Li Feng has to do next is to compete with Baibao Group for "market increment", conduct real competition in the traffic bonus period, and gradually narrow the traffic gap with the other party.

At this point, Li Feng is very confident, because he is very clear about the development trajectory of this flow dividend period, as well as what the market trends are in different small periods, and what type of market operation can adapt to the market changes in various small periods, and these have become unknown for Baibao Group.

In this critical period, Li Feng wants to sweep away his opponents in one fell swoop and completely establish his unshakable hegemony in the domestic market.

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