Wen Xiaoguang's body focuses on too many eye-catching words, his age, his appearance, his wealth, his grassroots, his entrepreneurship...

When he gathered a group of people to Xianzhou, all eyes were brought here on this May weekend.

When he opened his arms, the future of the mobile Internet was actually understood by everyone in a subconscious narrow sense as the future of WeChat, and the extent to which it can be supported by WeChat, which greatly affects their success.

Such a limelight is unparalleled for a while, so it is only natural that it will continue to attract people who have not yet used WeChat.

What's even more murderous is that Wen Xiaoguang gave another platform concept.

"A platform for traditional industries to move from offline to online. ”

These words squeezed the previous line upwards and appeared on the big screen behind him.

"The development of the Internet to today is a magnificent process, compared with the traditional industry is a little lost, many entrepreneurs have told me, Wen Xiaoguang, you know this thing, we also want to transform, the question is how to turn. ”

There were also people from the non-Internet industry sitting in the audience, and they were most concerned about this.

"I think every business tries to get up close and personal with its users, and each of your new products and designs can be told directly to the user, just like sending a message to your partner...... Thanks to the team at WeChat, they helped us do it, this is the new feature of WeChat, we named it the official account!"

These three large characters replace the previous two lines of text.

"So what is an official account?" Wen Xiaoguang first gave a very professional definition, "An official account is an application account applied by merchants on WeChat, and merchants can use pictures, text, and voice to achieve all-round communication with specific groups of people, and this specific group of people is actually users who are interested in you." ”

The interface is also given on the PPT of the speech, so that the viewer can have a more intuitive understanding.

Wow, this is interesting, which means that any business can connect with its own users through WeChat.

Wen Xiaoguang pointed to the screen, "... Look at the follow button there, we take Atour Hotel Group as an example, first register an official account, users are interested in this brand, you can follow this official account, if you get to this step, then Atour Hotel Group will be in the user's address book. Do you understand what I mean?"

He slowly guides people to understand. "The enterprise has added the user's WeChat, and the user has a friend of the enterprise, and the relationship between you is a friend. ”

Suddenly someone whistled and cheered, the idea was amazing.

It's a whole new marketing channel!

And those who are willing to follow you are interested in you, and this marketing channel is obviously very efficient!

Gan Yang still remembers what Wen Xiaoguang said that day, he will answer the question of how the traffic of WeChat can benefit traditional industries, and he is extremely satisfied with the answer, this thing must be registered!

There were also WeChat executives in the audience, Li Yidan, Fu and Xuan were all sitting there, and in the first two weeks of the meeting, Mr. Wen told them that he said that he would do this thing, and it was unanimously approved at that time.

The connection between enterprises and users through WeChat is definitely an innovation beyond everyone's imagination.

Wen Xiaoguang smiled at the voices from the audience, and then slowly spoke, "But...... However, WeChat is always on the user's side, if you have a friend who texts you every day and promotes products for the sake of his business, what will you do? I think there must be some people who think in their hearts, it's over! WeChat and Wen Xiaoguang have given up on the user experience they have always insisted on. We do not allow harassment on social software, and the official account applied by the enterprise will appear in the user's chat interface as a friend, but sorry, we only allow you to send a text message to your god once a week, otherwise God will be annoyed by you. ”

In the laughter, how many entrepreneurs sighed, once a week is too little.

But this mechanism has made many people in the industry shine brightly, they did hear the problem just now, this is actually a bit similar to the pop-up window on the PC side, but if it keeps playing, then this software will soon be abandoned.

"The word I emphasize most within the company is not profit, not investment, not the so-called model, I have been pressing our team, and the word is restraint. Like is presumptuous, but love is restraint, if we care about our users, we must not bother them, and respect them. ”

"So if you want to send messages to users as you wish, then you must first make users willing to follow you, and for WeChat users, you don't have to worry about being harassed, if there is an official account that you think is good at first, but it always sends you something that is not nutritious, you can unfollow, just like deleting your disgusting friends. In this process, WeChat can't help any business to send its ads to all users, and we will never do that. ”

"Finally," Wen Xiaoguang pointed to the big screen again, "the WeChat public account for enterprises is charged, and you can keep the account for half a year when you apply for it, and 500 yuan every six months." ”

In the end, it didn't matter that much, 500 yuan was really nothing.

Wen Xiaoguang was still very confident in this, and he paused, "...... It will not disturb users, but also benefit traditional industries, I hope everyone can like WeChat's efforts. ”

Bang Bang Bang!

Thunderous applause.

After talking for so long, he walked to the edge of the stage and took a sip of water.

"A common traffic platform for the mobile Internet, a platform for traditional industries to move from offline to online," Wen Xiaoguang re-emphasized in a high-pitched voice, "This is the direction that WeChat will strive for in the future." ”

Applauded one after another, Wen Xiaoguang's answer had exceeded everyone's expectations. In fact, the first one alone is enough, and the entire industry will admire him and cooperate with him.

Ma Yun in the audience also applauded and said to the people next to him: "Ma Huateng has no chance, in fact, this year according to the situation in the past few months, he may not have a chance, and he may not have a chance to change people, but unfortunately, Wen Xiaoguang is really unusual." ”

"The applause is a bit long, do you think it's time to end and make me want to go?" Wen Xiaoguang suddenly joked, he pointed to the two lines on the screen with one side, "But that's all? has it met your psychological expectations?"

Boom!

Everyone felt as if they had been knocked on in their hearts, and a rhetorical question was born: Wouldn't it?

Wen Xiaoguang smiled and shook his head, "Of course not, it's not over yet!" I've only been talking for 10 minutes, how can it be over?"

Sure enough, another line of words appeared on the big screen.

[A micro-entrepreneurship platform for individuals]

What？！

The entire convention and exhibition center suddenly fell into a huge cheer! This Wen Xiaoguang is a monster! It's too awesome!