The Geneva Motor Show in Switzerland originated from the "National Automobile and Bicycle" exhibition in Switzerland in 1905, when all the historically important internal combustion engines of the automotive industry were exhibited, as well as steam-powered cars.

However, in addition to the success of the first two years, the third edition was complained about because of pollution, and the Swiss national motor show had to move to Zurich.

Then from 1908 to 1922, including the period of the First World War, it was a period of confusion for the entire Swiss national motor show, and the Geneva International Motor Show naturally could not develop, and its influence gradually declined.

It wasn't until 1923 that Geneva hosted the International Motor Show again and was so successful that more people compared it to the international motor shows held in the four major cities of Paris, London, Berlin and New York, and it was on the right track.

Until the fifties, the gradual elimination of tariff barriers within Europe, making the European automobile market unprecedentedly prosperous, the auto show also showed a long-lost liveliness, the Geneva International Motor Show has become a major car companies "push the new holy land", major car companies like to bring the new cars that have not yet been mass-produced here to exhibit, in order to determine the production quantity according to market feedback, but also to warm up in advance to facilitate subsequent sales.

After more than 20 years of development, there were some problems because the venue could not keep up with the times, until 1981, that is, two years ago, the Swiss Ballesburg International Exhibition Center was officially put into use, with this super exhibition center covering an area of 38,000 square meters, which initially solved its long-standing problem of insufficient space, and Switzerland is still expanding the exhibition hall.

Today, the Geneva International Motor Show in Switzerland has surpassed the international motor shows in the three European cities of Paris, London and Berlin, and is the only international motor show held annually in Europe.

This year's Geneva International Motor Show will be held from January 22 to January 27.

In addition to vehicle manufacturers, large auto parts suppliers such as West German Bosch and Xia Yu's Magna International also participated in the exhibition with the most advanced technology.

On January 21, Chen Caijun led the team to check how his employees were arranged in the exhibition center, and just after walking a short distance through the door, they saw a familiar figure.

He looked at it and it was Rudolph Brooke, president of Rolls-Royce Motor Cars.

He went to the headquarters of Rolls-Royce Motor Cars in the United Kingdom and talked about cooperation with Rudolph Brooke, and because of the reasons already explained above, the two had a good friendship, and Rudolph Brooke never despised Chen Caijun.

"President Brooke!"

Rudolph Brook, who was looking at the exhibition area where his subordinates commanded the layout of the Rolls-Royce Motor Cars Group, suddenly heard someone shouting to him, he looked back, and when he saw Chen Caijun, he immediately showed a kind smile, and greeted Chen Caijun and others who were walking towards him.

"President Chen, long time no see, it's good to see you!"

"Me too, I didn't expect to meet you here today. ”

Chen Caijun said with a smile, and the two shook hands and separated.

Chen Caijun glanced behind Rudolph Brooke and said enviously: "President Brooke, the location of Rolls-Royce's exhibition area is too good, this is booth 5 in exhibition area A?"

Rudolph Brooke smiled and said, "Yes." ”

Chen Caijun flattered with envy: "It's really an enviable position, but only the core position is in line with the strength of Rolls-Royce Motor Cars Group." ”

Rudolf Brooke humorously remarked: "It is also possible that I happened to be friends with the person in charge of the Geneva Motor Show, so he gave me this position. ”

Chen Caijun laughed dumbly, and didn't mention it again, just listen to this cold joke, maybe there is a reason for this, but this kind of relationship is definitely not the main reason, he will only take it seriously if he is stupid.

He knows that the car brands of the Rolls-Royce Motor Cars Group have covered all grades in the automotive field, with a total output of more than two million cars last year, and is now one of the world's top ten car companies, second only to the Volkswagen Group in West Germany in Europe, surpassing the French logo Citroen, Renault, Italian Fiat and West German BMW, ranking second in Europe and first in the United Kingdom.

In addition, the top luxury car brands led by Rolls-Royce and Bentley under the Rolls-Royce Motor Cars Group have been in the limelight in the world in the past two years, with amazing sales, occupying the largest share of the world's top luxury car market.

Because Rolls-Royce Motor Cars is not a listed company and has not announced its financial reports, Chen Caijun does not know its specific revenue and profits.

However, he has already seen the financial report released by General Motors in the United States early, which showed that last year's production and sales of 6.2 million automobiles, the revenue of the film industry was $58.6 billion, and the net loss was $500 million.

The Rolls-Royce Motor Cars announced that the number of cars produced and sold was 2.13 million units, more than one-third of the world's automobile leader General Motors.

Considering that the proportion of luxury car sales in the Rolls-Royce Motor Cars group is higher than that of General Motors, then it can be guessed that the annual revenue of the Rolls-Royce Motor Cars Group must exceed $20 billion.

As for how much the net profit is, Chen Caijun can't guess this kind of secret.

But in front of these released cocoa guess data, the current Tiangong Automobile Group is not worthy of lifting shoes for Rolls-Royce Motor Group.

This time, Tiangong Automobile Group, as a new automobile company, can have a booth here, which is already the result of Rolls-Royce Motor Group's great help.

Although the location is very remote, only in the farthest H exhibition area, it has also won the largest position in the H exhibition area for Tiangong Automobile Group, with as many as six parking spaces.

Chen Caijun also learned about the situation of the Balesburg International Exhibition Center, and there will be more than 180 car companies participating in the exhibition, but there are only more than 700 parking spaces, with an average of less than four parking spaces for each car company.

Considering that the world's top ten car companies such as General Motors and Rolls-Royce Motor Group have at least more than 10 parking spaces, we can know the actual situation of those car companies at the bottom.

Without the strong support of Rolls-Royce Motor Cars, even if Tiangong Automobile Group can come in, it will not be able to get six parking spaces, even in the most remote H area!

"President Bruker, how many cars did you bring to the exhibition at this auto show?"

During the inquiry, Chen Caijun looked at the cars behind Rudolph Brooke that were covered with red cloths.

Rudolf Brooke said with a smile: "There are fourteen cars in total. ”

"Are they all new?"

Chen Caijun asked with a look of shock in his eyes.

Rudolf Brook shook his head and said: "Only ten are new models, and the other four are just improved versions, although there are adjustments, but they are not major changes. ”

"There are also a lot of ten new models, and the strength of Rolls-Royce Motor Cars is strong. ”

"I'm looking forward to tomorrow when Rolls-Royce will shock everyone again. ”

Rudolph Brooke smiled a little modestly: "Hopefully, after all, the world's top ten car companies are here, and there are many stronger than Rolls-Royce, and we have only rushed up in the past two years." ”

"Are all six of your cars new?"

Chen Caijun immediately nodded: "Yes!"

Rudolph Brooke knew that Tiangong Automobile Group was a car company created by the big boss behind the scenes, and he thought of the new Rolls-Royce Phantom and Bentley Continental designed under the guidance of the big boss, which were these two cars that restored the glory of Rolls-Royce Motor Cars, and then it was the guidance and inspiration of the big boss, so that the car-making concept of Rolls-Royce Motor Cars has been improved by leaps and bounds, so that Rolls-Royce Motor Cars Group can make a big leap forward every year, so that Rolls-Royce Motor Cars Group has entered the ranks of the world's top ten car companies.

Today, the Industrial Automobile Group has come up with six new models at once, which is more than the original Rolls-Royce Motor Group.

Although Tiangong Automobile Group is not well-known in the automotive field, his intuition tells him that this time, Tiangong Automobile Group will definitely be the biggest dark horse in this international auto show!

He has already developed a strong interest in the six cars of the Tiangong Automobile Group.

"President Chen, I am also looking forward to tomorrow. ”

"I can't wait to see your new car. ”

"I look forward to you shining in Balesburg!"

Thinking of the six cars he brought, Chen Caijun felt infinite confidence and expectation in his heart, and he said with a firm expression: "We are here with this purpose!"

Rudolph Brooke's eyes lit up, and his heart became more and more expectant, and he said with a smile: "Then I am looking forward to it even more!"

......

After chatting a few words again, Chen Caijun led the team to the exhibition area where Tiangong Automobile Group was located, and he had to make sure that nothing went wrong.

Tomorrow will be the day of the shining debut of Tiangong Automobile, and there must be no mistakes!

After checking three times until the sun was about to set, Chen Caijun reluctantly left the exhibition center and returned to the Saldel Hotel.

After a night of silence, as the fiery sun rises in the east, the much-anticipated opening ceremony of the Geneva International Motor Show is about to begin!

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