Volume 1、Now everything is to be started from scratch 57、A new sales model
During this time, some people found that some pages of the provincial evening newspaper began to publish some reports on health preservation, especially the importance of eating vegetables to the human body. Half of the meat is covered by the benefits of tomatoes. The content is different each time, and there are explanations about the effects of tomatoes, and there are explanations that it is difficult to remove pesticide residues from tomatoes washed with water.
"Studies have shown that tomatoes are more nutritious than many fruits, and the nutrients and health substances such as fructose and glucose contained in them can effectively protect the heart and liver, and the lycopene contained in them is similar to carotene, which can play a ................. role in preventing cancer and anti-cancer. ”
"It is difficult to remove pesticides, fertilizers and other chemicals left on the surface of vegetables and fruits in the normal way of washing vegetables and fruits, and if these chemicals are absorbed for a long time, they will accumulate in the human body and cause harm to body functions............. ”
Of course, this time it is not a favor that can be solved, and besides, he doesn't want to owe favors, especially if money can solve it. Therefore, he found Qu Jian to approve and pay for publication in accordance with the normal process; when the people in the newspaper saw the copywriting he handed over, they all looked at him with the eyes of fools, and some people spent money to publish these little facts about life? They did not know that when Qu Jian went to the countryside to collect style, he also wrote a manuscript, which mainly expounded two points: What is pollution-free vegetables, and a certain village in Jiangguan Town has independently lifted itself out of poverty and planted pollution-free and off-season vegetables.
Nowadays, people don't know much about the promotion method of advertorials, or they are still quite unfamiliar with the operation of advertising, but Yi Shaofeng knows the process of quantitative change to qualitative change after the advertising bombardment period of the previous life.
When he wrote these advertorials, he didn't cheat, he found Grandpa Zhao of the Academy of Agricultural Sciences to understand the value of each vegetable, and then simply modified it from the language. This also made Grandpa Ma and Lin Shengnan blush a little after they saw it, and felt that they were blowing a little too much; he didn't bother to pay attention to them, after experiencing the incident of a turtle feeding a factory that produced turtle fine nutrition, he felt that he was already a guarantee of conscience.
The vegetables were simply processed at the processing plant in the town and then transported to the provincial capital, and Yi Shaofeng, who had been selling them two days ago, was ready to follow up. Two tractors pulled the goods, and Yi Shaofeng and the salesman who sold breakfast took a minibus to the provincial capital.
The vegetables are sold in two places, one is a breakfast cart supply point, and the other is several stores of Mosang Gong Goose, so Gong Goose has to open early. Long before that, he made a shelf for selling vegetables in each Gong Ge shop, which resembles the shape of a terraced field, so that the display is more three-dimensional and rich. There is a tasting table in front of each point, on which are the promotional materials made by KT boards, including the definition of pollution-free, the nutritional price of vegetables and specific methods; there are two glass bowls on the tasting table, one is the tomatoes cut into pieces, sprinkled with a little salt and sugar; the other is the green pepper zygote, the green pepper is seeded, and it is filled with fried material, the material is made of a little pork, 1000 zhang, and red salt vegetables in the snow; the salty fragrance of the filling is combined with the fragrance of raw green peppers, Tender and crispy, it is very comfortable to eat, and from today onwards, all Mosang stores will give away two dishes for free, one is a cold dish made with two tomatoes, and the other is a green pepper zygote.
He stayed at the door of the 3rd store, observing the sales, he got up early in the morning, and now he was lazy, even if the door was crowded, he didn't plan to inspect the sales of other stores.
With the arrival of the afternoon rush hour, as more and more customers enter the store, the sales point placed at the door is also popular. Every customer who passes by will stop and watch for a while, whether they buy it or not, and everyone who tastes it will buy at least one box back.
To produce such an effect, it has a lot to do with the newspaper advertisements some time ago, but his unique design of various stickers also has credit, unique packaging, plastic wrap outside also pasted picking and listing time, of course, the time can not be accurate to what time, the cost of doing so is large, but also to purchase an inkjet printer; Yi Shaofeng took the method of printing stickers, stickers written on the star period, if it is listed on Monday, on the sticker on Monday; the middle part of the big word wash-free, now it is a unique design.
When the price was set, Yi Shaofeng had a certain conflict with the village, 4 tomatoes, almost 1 catty, and a green pepper was only about 6 taels of weight, the village's opinion was that a tomato sold for 8 cents, green pepper 6 cents, the village chief felt that his conscience could be taken out to feed the dogs; Yi Shaofeng resolutely disagreed, not to mention that the price of vegetables in this season was not low, the profit of such a pricing acquisition and processing was too low, there was no way to increase publicity without profit, there was no brand, and if there was no brand, with the increase of followers, it could only fall into endless price competition, and at that point, not only the acquisition of factories had no profitsIn the end, he offered the winner, either the village set the price of the village operation, or he set the price of his operation, the village finally agreed not to participate in the operation, several old men also hid their faces, too embarrassed, was taught a lesson by a child.
Yi Shaofeng's final price was 1 yuan per copy, regardless of variety; as a result, all the 500 copies distributed to the three stores at noon had been sold, because there was a telephone, and the sales of several other stores could also be known at any time, and it was determined that the sales of other stores were basically over, which made Yi Shaofeng breathe a sigh of relief. It's just unexpected that none of the 100 servings allocated to each breakfast cart have been sold, and the most point has sold more than 60 servings.
He slowly came back to his senses from the initial surprise and pondered why. In fact, the reason is very simple, most of the people who will buy breakfast in the breakfast car in the morning are office workers in a hurry, who are willing to go to work with the dishes, and the staff training at the breakfast point is not as demanding as the staff in the Gong Goose store, so it is natural to produce unsalable.
Urgently arrange a tricycle, transfer the leftover vegetables on the breakfast car to the Gong Ge shop for sale, and call each store manager to tell each store to leave at least 30-50 copies not to sell, and use it for gifts during the evening rush hour, and explain that this is today's unsold dish, we promise that each box will not be sold overnight, and it will be delivered if it is not sold out.
In the evening of the same day, a total of 6,700 boxes were sold, of which more than 700 boxes were damaged and gifted, with an income of 6,700 yuan, and the cost reached nearly 5,000 yuan, which is still very high, but he believes that with the simplification of the process and the establishment of the brand, the profit will increase steadily.
Lying on the small bed of the uncle's house, he was thinking about today's sales gains and losses, such a solution can only solve the temporary difficulty, and it will definitely not work in the long run. To solve the problem, there can only be a store, and the business of the breakfast car has also entered a bottleneck, there are still many people who like to sit on the table and eat breakfast slowly.
What he didn't expect was that such a difficult problem that made him toss and turn ushered in a good turn on the fourth day.