"But the strange thing is that CSOL doesn't seem to be making money! its revenue on the first day has not exceeded five million until now. The player payment rate is extremely low, it seems to be only 5 per 10,000?" said the vice president of operations, and his face was full of doubts.

If you only look at other data of CSOL, then you will think that this is another money-making machine, and the revenue flow must be super high.

But when he inquired about the first day of CSOL's launch through his connections, he was stunned.

Not because it's too high, it's because it's too low......

For such a popular game, the revenue on the first day did not exceed five million!

In other words, if CSOL maintains this revenue every day in the future, it will be more than a billion dollars in revenue in a year.

If you change to another game company, if a game can make more than a billion dollars in revenue in a year, you can be crazy with joy.

But it's a Facebook game!

This is the online version of CS!

How much does World of Warcraft make in a day?

Domestic game peer companies all know that World of Warcraft is this year, with a revenue of more than 10 billion, and it is not possible to predict how high it can be for the time being.

CSOL's revenue, according to its fan base, should not be inferior to World of Warcraft, why is the contrast so big now!

After listening to the words of the vice president of operations, Mr. Chen was also taken aback.

This revenue flow and this payment rate are outrageous!

Could it be that Facebook Games is self-defeating this time, engaging in a permanent free model, and ending up playing itself to death?

This free-forever model, from the company's point of view, definitely puts in more investment than the paid model.

Since you're playing for free, you're going to have many times more players than you would in the paid model.

This is easy to understand, and of course many people like free stuff.

With more players, the server and bandwidth requirements you have will increase, and the expenses will increase.

If the player's payment rate is high enough and they make more money than in the paid model, that's how it should be.

Why is the payment rate of CSOL so low now?

Mr. Chen was also puzzled.

He is also secretly glad that he didn't go his own way at the beginning and made the bloody legend a free-to-play model.

At present, domestic players are not conscious enough to pay money......

You provide a free mode, and the majority of players are full of praise, blowing you to the sky, and forming a group to come over to "white P", playing the game more actively than anyone else.

But when they were asked to pay for it, they all pretended not to know that there was a built-in store in the game!

Not this time!

Mr. Chen came to a conclusion in his heart, and was secretly gloating, Facebook Games had gone too smoothly along the way.

Now that I have finally suffered a big loss, I deserve it!

"Ha, innovation also needs to pay a price, thanks to Facebook Games, for the majority of peers to explore the free model. At the moment, this path is not going to work. Okay, everyone has worked hard today, let's go back and rest. Mr. Chen waved his hand and said happily.

For the first time in a month, since Facebook launched on World of Warcraft, he felt that he was breathing smoothly and in a happy mood......

..................

On the first day of CSOL's launch, the number of players exploded, but the sluggish revenue soon spread throughout the game industry.

When everyone talked about it, although they talked about it with regret in words, the smiles on their faces betrayed their true thoughts.

After the establishment of Facebook Games, the pressure on peers was too great.

Lawsuits, infringement lawsuits, monopolizing battle platforms, acquiring super game companies, monopolizing domestic stand-alone game sales, and now extending their claws to the field of online games, who will not be pressured to meet such a peer?

Since the establishment of Facebook Games, it has developed too smoothly, backed by the huge traffic of Facebook, coupled with the strong financial support of a number of large consortia, it is simply sweeping the world!

Even world-renowned game companies such as Blizzard Games and Villefort have been acquired, and the global game industry is almost unable to find a rival.

It's a lot of pressure to go with such a company.

Maybe it's because the Facebook game company is too inflated, and it doesn't need to use the mature charging model, so it has to do something that is permanently free, and it turns out to be a big loss!

As for its server area with a ceiling of hundreds of thousands of people, you can see at a glance that there is a lot of investment, and the bandwidth cost is also very high, but as a result, the daily turnover is only 5 million, which is not enough to pay for expenses.

After seeing the Facebook game, his peers were snickering, and they were even more mocking in private.

"Haha, I just want to know what Mr. Ai's mood is now!"

"What other mood can I have, regret it, regret why I have to innovate, I think I know the psychology of gamers very well. As a result, the player taught her a profound lesson!"

"Haha, Facebook games also have today, I'm curious, whether Facebook Games will announce the abolition of the free model, and then change back to the paid point card system. ”

"Probably not, even if you lose money, Facebook Games can hold up. But if you suddenly change the operation mode, players can't spray them!"

"I think it's better for everyone not to rush to conclusions, after all, CSOL has only been online for a day, and no one can see what is going on now, in case ...... Players are suddenly willing to spend money?"

"Don't dream, if you can play for free, who would be willing to pay for it. I'm willing to bet that CSOL won't be in a hurry to open new zones in the future, just maintain these few large zones, so that players have to queue for a long time every time they want to log in to the server. Then what VIP cards may be launched, players who pay for VIP cards can skip the queue, go directly to the server, and charge in disguise. I'm a good idea, right?,If Facebook Games is adopted.,Please pay me for the planning.,Thank you.。 ”

............

Effie didn't know about these discussions from the outside world, and she didn't care about them.

In the past two days, she has been busy coordinating with brother companies and various departments to do CSOL publicity and promotion.

The loss on the first day was, to be exact, a loss in revenue.

Effie realized that Facebook Games is still not ready to respond, and the company still has a lot to work on to improve.

The launch of the "forever free" model this time is definitely not a whim of her, but a decision made by Effie after in-depth understanding of the entire game industry over the past year, and after careful consideration!

Effie believes that free is the most powerful slogan and the most attractive for the majority of players at any time.

And for a game, especially an online game, the number of players determines the upper and lower limits of the game.

She has also learned a lot from leaders in various fields of the Internet, such as Facebook and WeChat, both of which are not profitable, at least not at the moment. But no one can question their influence and prospects!

What is the reason why a company that is not making money, but is constantly burning money, but everyone is optimistic about them?

The bottom line, of course, is that they all have a large user base!

Online games, in essence, can also be regarded as an Internet software, and the biggest difference between stand-alone games is that in online games, everyone can have more interaction between people, which is the so-called "social attributes"!

Since it has the attributes of the Internet, the number of players will determine the future fate of this game!

So what is the most effective way to have more players?

Without a doubt, it's free!

By attracting a large number of players for free, when the player base reaches a huge number, it basically forms a monopoly in this type of game, which is also a blow to competitors.

Because a player's time is limited, he may have five hours of free time a day to play games, so when he spends five hours on CSOL, he naturally has no time to play other games.

What monopoly means, Effie understands very well.

Therefore, even if CSOL was launched on the first day, the revenue was dismal, it did not have any impact on her determination to take the free route.

Effie is thinking about how to increase the player payment rate on the basis of expanding the player base, but reduce the cost and limit the number of players.

"Isn't this class of players good? No, in my opinion, the current players are the best players! They can invest a lot of time and energy in the games they like, and they don't hesitate to spend money. Players like this aren't good enough?"

In the conference room, Effie straightened up, stood at the end of the conference table, and glanced around the heads of departments.

Today's meeting is to discuss the next step for CSOL, and someone has just proposed that the current quality of players is not good, and it is necessary to limit the speed of opening new servers to save money.

"Therefore, continue to open new regions! CSOL players are definitely not only a few million, but should have a scale of tens of millions or even hundreds of millions! The operation and maintenance department, make a procurement plan as soon as possible, make a server procurement plan according to the scale of 100 million players, contact the server manufacturer in advance, and prepare for procurement. Effie commanded, turning her head.

The person in charge of the operation and maintenance department immediately got up and replied, "No problem! Mr. Ai, I will make a plan immediately after the meeting, but ...... How long will it take to reach the scale of 100 million players? Because of this time problem, I have to communicate with the server manufacturer in advance. ”

Effie thought for a moment and said firmly: "Within half a year, if the number of CSOL players does not reach 100 million within half a year, it will be our failure!"

This time, Effie's decision took a big risk.

Because of the number of servers that can accommodate hundreds of millions of players, that's definitely not a small number!

Moreover, in the computer room of Facebook Games, all IBM high-end blade servers are used, and one will cost more than 200,000 yuan!

Do the math, CSOL has a single server that can accommodate 50,000 players, and 20 servers form a large area that can accommodate millions of players.

In other words, every time CSOL opens a new region, the cost of server procurement alone will be about 5 million!