Yang Fei said: "Why did Li Dong say this?"

Li Dong said: "500 million, do you think it's possible to buy a little nurse?"

Yang Fei said: "Dong Li, the brand is like a woman, it has its most valuable time. A very small number of women, because of their rich knowledge and experience, the older they are, the more valuable they are, but most women, the most valuable age, is precisely her most beautiful years. I thought that the brand of Little Nurse was the most valuable time now, and its value would be worse year by year in the future, until no one cared about it and couldn't get married. ”

Li Dong smiled and said, "Mr. Yang, then I won't sell my brand so cheaply." ”

Yang Fei said: "Dong Li, you know very well how much your brand is worth. Why don't you make an offer?"

Li Dong said: "I'm sorry, Mr. Yang, I didn't plan to sell my own brand. ”

Yang Fei said: "Dong Li, I'll give you another choice, 800 million, package and sell your company to me." ”

Li Dong laughed and said, "Mr. Yang is really wealthy. ”

He retracted his smile and said slowly, "I'm sorry, I won't sell." It's not easy to start a business! 800 million is indeed a lot of money, but even if I have 800 million and ask me to make a comeback, I don't want to toss it like this, so I might as well live by this poor family's meager business. ”

Yang Fei said: "Dong Li, I have another choice for you." ”

"Mr. Yang, if I had known that you were here to discuss the acquisition, I wouldn't have wanted to meet you. I thought you were here to help me!"

"Dong Li, after listening to my words, it's not too late for you to make a decision. ”

"Please. ”

"Package and sell your company to me, and then you promise me that you will never set foot in the daily chemical industry in the future. I'll give you 1.5 billion!"

"1.5 billion?" Li Dong hesitated.

500 million can't impress him.

Eight hundred million, he was also indifferent.

However, 1.5 billion!

It's doubled directly!

Li Dong's belief was finally somewhat loosened.

1.5 billion, how many things is enough?

Even if you don't do things, it's enough, right?

Yang Fei said: "I hope you can think carefully before replying to me." As I just said, a brand is like a woman, not the older she gets, the more valuable she is! Now the little nurse has a decent influence, so I gave you this price, I am sure that if you sell it again in two years, you will never be able to sell it at this price, and I will not buy it at such a high price. ”

Li Dong said: "Mr. Yang, what you said is a false proposition, since I don't want to sell the company, what does it matter if the price you say, whether it is high or low? Moreover, I am confident that the company will definitely get better and better under my management, and it will become more and more valuable." ”

Yang Fei raised his glass: "This is also my wish." I wish you success. In case that doesn't work out, please don't forget what I just said, I'm always waiting for your call. ”

Li Dong's face froze, and he also raised his glass and said, "Mr. Yang, there are many activities here, since you are here, you can go and have a fun." ”

Yang Fei waved his hand and said, "You don't have to worry about me, you go play, I'll sit down for a while." ”

Li Dong got up and left.

Secretary Wu bent down at Yang Fei, smiled slightly, and then followed Dong Li.

"Boss, are you offering such a high price?" Jiang Wen asked.

"Little nurses are worth so much money. Yang Fei said, "The problem is that he refuses to sell it if I offer such a high price." ”

Jiang Wendao: "Li Dong's career is on the rise, and he has ambitiously expanded several brands, ready to show his strength! ”

Yang Fei said: "Yes, maybe L'Oréal Paris and I came to talk about the acquisition, but he was a little floating." I think he's a bit of a strange commodity. ”

Jiang Wendao: "Boss, with so much money, we have to build a new brand, and it's enough!"

Yang Fei nodded and said, "If it really doesn't work, we can only launch a second set of plans." ”

Jiang Wendao: "We acquired Little Nurse to launch cosmeceutical products, and we can also use the current brand to create the concept of cosmeceuticals. ”

Yang Fei said: "Yes, there are many ways we can go, but I still want to buy the brand of Little Nurse." Don't worry, let's wait for Li Dong's reply. Until then, we also need to be prepared second-hand. ”

Jiang Wendao: "Being able to meet Chairman Li and start the first round of negotiations with him is already progressive." ”

"May I ask if it's Mr. Yang Fei?" asked an elegant lady who walked over and leaned over slightly.

"I'm Yang Fei, who are you?" Yang Fei looked at the elegant and intellectual beauty in front of him.

"Mr. Yang, hello, I am the brand director of Ding Jiayi, and my name is Zhu Man. The vine of the vine. ”

"Oh, Mr. Zhu, hello. Fortunately. ”

Zhu Man shook hands with Yang Fei, and said with a smile: "Can I ask you to dance?"

Yang Fei nodded and said, "Of course you can, this is my luck." ”

Zhu Man stretched out her hand, her hand was like a soft wattle, white and delicate, and she looked like a pampered person.

Yang Fei took her hand and stepped onto the dance floor.

Dance music is a slow waltz.

Yang Fei still has a lot of experience in dancing, this is an era of popular social dance, and wanting to communicate with people and learn to dance is one of the necessary skills.

He led Zhu Man to jump up with ease.

The waltz is a round dance, and most of it is constantly spinning throughout the dance, which is still different from the slow third of ballroom dancing.

Waltzing has a more formal feeling than ballroom dancing, and the requirements for people's dress and demeanor are also higher.

The two danced, and the strangeness between them was a little less.

After a dance, Zhu Man and Yang Fei sat next to them and chatted.

"Mr. Yang, you have a unique concept and method in brand operation, and I hope to have the opportunity to learn from you. ”

"Miss Zhu lifted me. Ding Jiayi's brand is also operating very well. ”

"But our sales in China are not optimistic. Not even a sub-brand of the Beauty Group. ”

"I think market share is not the only thing for brands. The brand is stable and can develop for a long time. There are too many brands that are short-lived. And the brand that can develop steadily can win the future. Ding Jiayi behaved decently in this regard. ”

"What Mr. Yang said about stability, can I understand it as survival?"

"Pretty much that. A brand can only talk about other things if it survives. ”

"Mr. Yang, what do you think of the value of the brand?"

"A brand is like a human soul. It takes a huge investment of money and time to shape it, and destroying it only takes one day. Ordinary entrepreneurs pay attention to the strength of the factory, and far-sighted entrepreneurs will invest in building the power of the brand. For example, ordinary people pay attention to the exercise of the body, while the wise pay attention to the shaping of the soul. ”

Zhu Man said: "It is a very distinctive theory, which vividly explains the meaning of the brand. ”

Yang Fei suddenly thought to himself, thinking that Ding Jiayi is also a good daily chemical brand, in his impression, this brand was also acquired by foreign capital ten years later, it was acquired by the French company Coty, and the acquisition cost was not low, as high as 400 million US dollars.

Of course, that's $400 million in 10 years.

After the acquisition, Ding Jiayi's performance declined sharply and fell off a cliff.

If you negotiate with Ding Jiayi now, I wonder if it is possible to succeed in the acquisition?