Chapter 725: Creator Conference (2)
People always imagine what the life of Wen Xiaoguang, who seems to have reached the 'center of the world' or is closer to the 'truth of the world'.
Maybe it will be a world of peak happiness.
However, this is not the case, people are a slightly lowly breed, and they must do some work, otherwise the days without expectation will be depressing, but there will be too many troubles to solve after doing the work.
One by one, continuously.
In front of him is the upcoming creator conference.
Liu Yiqi knew that this was a critical time, so this night was really not to seek joy, but he hadn't seen him for many days, so he just found a gap to say a few words.
And as a close person next to him, I have heard that he is not in a good mood, so he also came to take a look out of concern.
As for saying that tomorrow is a big matter, it is indeed not small, and Weituo hopes to use this opportunity to stimulate more people's enthusiasm for creation, but if Wen Xiaoguang is nervous, it is not.
At least Liu Yiqi didn't see it.
In the past few years, this guy's self-confidence has been cultivated a long time ago, how can he be nervous.
After comforting and confirming that there is nothing wrong with the state, then wait for the next day to come.
Since 2010, the wind blowing on the mobile Internet has been stronger every year, and Wen Xiaoguang is considered to be the one with the most limelight on the new outlet.
When young entrepreneurs talk about their company or industry in front of the camera, they always express something surprising or insightful in the future.
Wen Xiaoguang is one of them.
And through today's headlines, he proved that he once said those words, in fact, to this day, some people still feel that it is difficult to supervise and go long for users to create content.
It doesn't matter, these days, even if you give 10,000 yuan to each person, some people still stand up and say that you are not good, and ask why you don't send 20,000 yuan.
By the middle of 2014, the mobile Internet had bid farewell to doubts and entered an era of savage growth.
Therefore, Wen Xiaoguang's opening remarks at today's creator conference were first carried out with 'self-promotion'.
In the past, there is nothing that can not be said about the achievements of Micro Tuo today, two apps with more than 100 million users are like two traffic giant ships, I don't know how many people look at it and envy it.
Live streaming is not popular yet, so such a conference cannot be watched in real time on the Toutiao client, but the speed of the Internet has allowed people to upload one-minute or two-minute videos to their accounts.
Today is not a national event that the whole people are concerned about, and some people still can't figure out what Wen Xiaoguang's Weituo Group is doing to make money.
Today there is just a lot of attention in the industry.
This should be Wen Xiaoguang's new way of thinking to promote the development of Toutiao. ’
This is probably the opinion of many people who understand.
Wen Xiaoguang himself still appeared in a proper but unassuming dress, with a small black megaphone pinned to the button of his shirt, and trotted up from the stage with a smile on his face.
There were about 1,000 people in the convention center, some of his friends and colleagues sat in the front row of the stage, and some business partners, in addition to a lot of cameras and staff, and then there were the audience who rushed to hear the news.
The room slowly darkened, and the large screen glowing behind Wen Xiaoguang's tall and thin figure was slowly highlighted, on which was a simple PPT, writing that information creates value.
"First of all, welcome to everyone, thank you very much. ”
Originally, there was an exciting BGM, but Mr. Wen spoke directly, and the music weakened until the sound stopped, and the room began to slowly quiet.
Wen Xiaoguang repeated what he had just said, "Welcome to all the friends who came to the scene today, Xianzhou is my hometown, I grew up here, I hope everyone can also like this small but beautiful city." The four words "come and come" seem to have the magic power to make you obedient, so I want to tell you that you are here to get to know Xianzhou well. ”
This is a simple advertisement for his hometown, and it also gives some light to the officials sitting down.
But I still have to get back to business quickly, Wen Xiaoguang changed his words, "Before I took the stage, my assistants kept telling me that I can't always sway freely in my speech, not that it's not bad, but because today's creator conference is the first time for our company, and it is also a work that we have seriously prepared for and attached great importance to." ”
"So they wanted me to send something formal, serious. Wen Xiaoguang couldn't help but smile, "My original words are: Okay, I'll try my best." ”
But that expression was obviously perfunctory, and the audience didn't believe it.
"The idea of the creator conference came from the experience of our company's slow exploration, and it was the emoji mall that we were doing before that inspired this model, and we felt that this model might be applicable to a wider range and have the meaning of doing better, because it will not only bring better quality content to our users, but also give content creators more rewards. ”
"When I say reward, I mean money, as well as the learning and precipitation of relevant skills in the process of employment, and the growth of personal self-confidence, if Toutiao has this ability, I personally hope that someone can rely on it to change their lives. It's like the little girl who used to create memes. ”
"In fact, there are already people who have done it on Toutiao, and we have invited them to come up on stage to share their experiences and learn from each other. ”
"Again, this message creates value. Wen Xiaoguang turned sideways, "Money is only a connotation of value, and Toutiao also hopes that we can create greater value for the society, information and value ......"
"As a simple example, if the platform can post some authoritative information about the truth in response to rumors, then such information is valuable. ”
"So there is no limit to the type of information, maybe it's entertainment, maybe it's commercial, maybe it's inspirational, maybe it's the authoritative voice of a certain industry. ”
"It's not easy to set up such an information platform, and I often say that we have thousands of employees in the content moderation department alone. But in these information categories, no matter which one of them, Toutiao has already had successful partners and cooperation practices, and in order to promote this success to more people, there is today's creator conference and creation fund. I know that's what people care about the most, so I'm quick to cut to the chase. ”
In fact, from here on, the development idea of this product in the original time and space has been slightly different, because the personality of the leader will directly determine the behavior of the enterprise, that person is relatively silent and introverted, Wen Xiaoguang is the opposite, he regards himself as an 'advertising ambassador', coupled with the relationship with WeChat, the expansion speed of Toutiao is much faster than that in the original time and space.
The momentum is too strong, and the money is invested in the so-called 'content', in fact, it makes people feel that this decision is a bit irrational.
Such voices also exist.
So today's good and bad, Wen Xiaoguang has to tell one, two, three.
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