Chapter 397: Honda "Duke"
"You're welcome, this is in itself the content of the cooperation framework we reached before," Chen Geng waved his hand and said to Kume Shishi: "Mr. Kume, since this is the content of our agreement, of course Fernandez will abide by it." ”
With Chen Geng's words, both Kume Shizhi and his entourage were greatly relieved, and Kume Shizhi immediately bent down to apologize: "I'm very sorry for causing you trouble." ”
They are not simply worried that Chen Geng will not abide by the previous agreement between the two parties, but worried that Chen Geng will have a bad idea about the content of the previous agreement after seeing this product so good.
"It's not troublesome," Chen Geng waved his hand again, and asked Kume Ischi with curiosity: "Mr. Kume, let me ask more, Honda is preparing to use this car against Toyota's crown, right?"
"Hi," although he didn't know why Chen Geng asked, Kume Shizhi didn't dare to be the slightest ambiguity, and immediately said: "The Toyota Crown is the pride of our Toei automobile industry, and if possible, we Honda also hope to create a product that can become the pride of Toei." ”
While saying this, Kume Shizhi couldn't help but glance at the New Century sedan parked next to him.
Sure enough, Chen Geng smiled in his heart. He nodded: "I can understand very well, but I have a question, in essence, Honda wants to cooperate with me on this model, is to enhance Honda's brand value, just like the crown and Toyota, although everyone knows that the crown is a brand of Toyota, but the crown and ordinary Toyota are different, in order to enhance the brand value of the crown, Toyota even designed an exclusive front logo for the crown...... So what I want to ask is, has Honda taken that into account?"
“......”
Kume was stunned, he really hadn't thought about it.
Not only did he not think about this problem himself, but Honda Motor Co., Ltd. did not think about it from top to bottom.
But this problem is very serious, Honda is going to use this car and the Toyota Crown to compete for the market share of medium and large luxury cars, Mr. Fernandez has designed such an excellent, comprehensive crushing Toyota Crown product, but if the brand level can not do the Toyota Crown, Kume is the will feel that he can never forgive himself.
And he especially agrees with the meaning of Chen Geng's words: in order to highlight the difference between the crown model and other models under Toyota, Toyota specially designed an exclusive front logo for the crown, if Honda wants to compete for the market with the Toyota crown in the new century, it must also design an exclusive logo for this car, so that everyone knows when they see this car, this is a Honda, but this is not an ordinary Honda.
Kume Shizhi, who was covered with cold sweat, kept bowing to Chen Geng like a spring and expressing his gratitude: "Chen Gengjun, thank you very much for the reminder. ”
If Chen Geng's reminder is arranged, Honda almost made an unforgivable mistake, how serious is this mistake? He took a good hand, but he was beaten to a pulp! So it is not surprising that Kume is so nervous.
Chen Geng smiled and waved his hand: "You're welcome." ”
"So...... Chen Jun, please forgive me for taking the liberty of asking, since you have already thought of this question, you must have the answer to this problem in your heart, right?" After a moment's hesitation, Kumi asked Chen Geng with hope on his face.
He didn't believe that Chen Geng said that, if he hadn't thought about this issue for a long time, it would have been absolutely impossible to raise such a question.
What Chen Geng is waiting for is the sentence of Kume Ischi!
You ask Chen Geng why he is so concerned about Honda's affairs?
The reason is very simple, because this car is authorized according to the production quantity, that is to say, Honda did not produce a new century with the Honda logo, and Chen Geng had to give a licensing fee, from Chen Geng's point of view, he naturally hoped that Honda would produce as much as possible...... It doesn't feel too good to lie down and count money at home, right?
He nodded immediately: "I do have some ideas. ”
"Please don't hesitate to give me advice. Kume Shizhi's waist seemed to be broken, and he suddenly gave Chen Geng a ninety-degree bow, and then ...... It's been kept up.
Not only is Kume Shizhi like this, but also several of his entourage, and there is a great deal of Chen Geng's refusal to agree, so they will not straighten their waists.
Chen Geng also did not sell it: "In my opinion, there are two ways, one is to learn from the practice of Toyota Crown, so that this car becomes a semi-independent brand, with its own exclusive brand logo, but it exists in Honda's system; ”
After speaking, Chen Geng looked at Kume Shizhi, and as for Kume Shizhi, he refused to straighten his waist...... Then he'll bend it.
Kume is shi has froze.
Chen Geng's first suggestion did not surprise him, he actually thought the same way, since Toyota can play like this, why can't I play like this? Toyota can make a crown, Honda can also build a high-end brand of Honda, but set up an independent high-end brand?
Kume Shizhi shook his head almost subconsciously: "Chen Jun, please tell me the first method in detail...... Hmm, what do you think is the better name of this car?"
Chen Geng was not surprised by Kume Shishi's reaction, the current Honda really can't support an independent high-end brand: "How do you think it is called 'Duke'?"
"Duke?!" Kume Shishi's eyes lit up.
The more he smacked it, the more Kume Shishi felt that the name was good, and it pressed the Toyota crown: although the crown is noble and symbolic, it is a dead thing after all, which can sound more comfortable than "duke"?
Speaking of dukes, many car enthusiasts who are more familiar with Japanese cars in the eighties and nineties have the first reaction to Y31 and Y33, or "Duke of Nissan", but the real name of the famous Duke of Nissan is not "Nissanduke", but "Nissan Cedric", what does this "Cedric" think? In fact, it is a person's name, Cedric is a beautiful man in ancient Greece, and in ancient Greece it is probably equivalent to the famous Wei Jue in ancient China. However, compared to the hapless Wei Jue, this "Cedric" gentleman and duke are much better than Wei Jue's unlucky child.
Nissan uses "Cedric" to name its medium and large sedans, which means that its own series of cars are very beautiful, just like the "Cedric" in ancient Greek legends, a "man in the car", and "Duke" is just a title derived from the Nissan Y31 and Y33 series models after being introduced into China.
Also, how can "Cedric" have a "duke" or "duke-king" that sounds nice and imposing? "Nissan Cedric" has become "Duke of Nissan" instead of "Nissan Cedric", but if you deduct the words, "duke" is the real "duke" title this time.
Whether in the Eastern or Western title system, the duke is the highest level of nobility second only to the king and the prince, in ancient China there was a "founding duke", such as the Wagangzhai good man Cheng Biting Jin, who has a wide reputation among the Chinese people, is ranked as the Duke of Lu, that is, the duke, and the analogy with the West is roughly equivalent to the Grand Duke.
The more I thought about it, the more I felt that the "Duke" was better than the "Crown" Kume Ischi, and nodded almost without thinking: "It's called the Duke!"
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Although I don't know the details of the cooperation between Chen Geng and Honda, I can watch the Dongying people compare and contrast this car in the workshop all day long, and the leaders of the Modu Automobile Factory can't help but be curious: How much money did Chen Geng make from the little devil?
"Not much. Chen Geng said casually.
"How much is it?"
"Honda gives me $870 for every New Century it makes. ”
When he asked this question, Jiang Tao was a little embarrassed, but when he heard the word 870 US dollars, Jiang Tao was stunned: "I will give you 870 US dollars for a car?"
"Yes. ”
"That'...... If Honda produces 10,000 units, won't it give you $8.7 million?!"
"That's not how the accounts are calculated," Chen Geng explained to him, "If Honda only produces so much, wouldn't I have lost money?"
“......”
Jiang Tao had the urge to scold his mother: 8.7 million US dollars, do you still feel that you have lost money? Do you know how much foreign exchange we earn from exports in a year!
Chen Geng didn't notice the change in Jiang Tao's expression, and explained to him: "The guarantee of 50 million US dollars, which means that even if Honda does not produce a single car, you have to give me 50 million US dollars." ”
Jiang Tao made a "grunt" in his throat, and the whole person almost pulled over: 50 million US dollars! This is the value of knowledge and technology?
For the first time, Jiang Tao discovered that knowledge and technology were so valuable.
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$50 million?
And whether it is produced or not, this money is indispensable?!
The news reported by Jiang Tao had a huge stimulus to the magic city and even the central high-level.
Because of this stimulus, in the following months and even years, the central government has successively issued a series of decisions to respect knowledge, intellectuals, and technical and skilled workers, and Chen Geng, when his sister saw these policies that the central government had not introduced in the previous life, or would be introduced after several years or more than ten years, she did not know that the introduction of these policies was actually directly related to herself.
After receiving a call from the company, Chen Geng booked a flight back to the United States as soon as possible: the "hummer" he designed passed the second phase of the HMMV project team of the US Department of Defense......
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PS: Sorry brothers, a few minutes late.