Chapter 9 Buying clothes is also scheming
Can the popular single more than ten years ago be released in the current Chinese music scene?
As long as this kind of old menstrual topic appears, it can attract many people to discuss it clearly, and no one can say anything about Guan Gong vs. Qin Qiong, even music industry practitioners like Song Yanming are extremely curious about it.
But now the song of glory can be regarded as answering Song Yanming's curiosity.
Twelve hours after the launch of "Glory", that is, at 8 o'clock in the morning on July 11, it successfully won the first place on the new song chart, and this data is still rising steadily, according to Jiang Su's data from Penguin Music, the number of plays of "Glory" has reached 410,000.
You must know that the internal statistical playback volume of Penguin Music is not the kind of data that users see that can be swiped after listening to it a few more times, but is calculated according to the IP device.
In addition to the top-level traffic of the three sons of the empire in the fan circle, there are few idol dehydration data that can reach this playback volume. Even those fans can't even maintain the superficial decency of the data they have swiped out with their heads covered, and it often happens that the number one on the new song list cannot be in the top ten of the hot song list.
"Mr. Xu, how much marketing money was approved this time?" Song Yanming asked while looking at the three entries about himself on the hot search list.
The three hot search positions plus the marketing account draft and the mess of the water army add up to 400,000 smaller, this is just a platform on Weibo, and other platforms such as a certain sound and station B are also brewing publicity.
Jiang Su chewed slowly, ate the last mouthful of fritters, and said with a smile: "Since the penguins want to take the lion's share of the income you create, they will naturally have to take the lion's share in the early investment." ”
Song Yanming's economic contract was shared by Xingcai Entertainment and Penguin Video during the limited group period, and during the limited group period, Song Yanming had to take 7% of the money earned by Penguin whether it was with the group or personal business.
"But I heard that the personal actions of the young ladies of the girl group in the last season were basically the efforts of the original brokerage company. Song Yanming continued to ask puzzled.
This is the most difficult problem to coordinate with domestic limited idol groups, the video platform thinks that Lao Tzu will make his efforts to promote popular idols, so naturally he can't lose money and squeeze out the value of idols as soon as possible within two years, while the original brokerage company thinks that the company finally has an idol popular, and it must look at the long-term development.
Therefore, it has caused a situation where the original agency feeds resources to the artist, but the penguins do not cooperate.
"Their agent is not called Jiang Su. Jiang Su said proudly, then stood up and stretched: "You clean up after eating, and take you to buy clothes when I'm done." ”
After the song data came out in the morning, Jiang Su saw the signs of fire and decided to arrange a second round of publicity, the purpose of the previous round of publicity was the song itself, and the focus of this round of publicity was Song Yanming.
She wants to create an orthodox singer-songwriter character for Song Yanming, so that it is convenient for Song Yanming to take the route of a popular singer in the future.
After all, the fan circle economy is only a self-sprout in the cow, and only the real fire out of the circle is fundamental.
Video mixing, inspirational, dream-chasing...... Jiang Su was talking to himself, thinking about the direction of breaking the circle, and thinking about how to market in his heart.
Song Yanming, who was shocked by Jiang Su's domineering, silently cleaned up the dining table and then took out his mobile phone to read the comments about him on the Internet, Song Yanming now likes to read the comments about him on the Internet, especially when he scolds him and praises his comments, but he doesn't like to read them.
It's not that he is cheap, it's mainly that the comments that scold him are very different, and there are always some netizens who can come up with some sassy words, and praise his rainbow fart is exactly the same.
It starts with the appearance of talent, superficiality.
For you, thousands of times. Uneducated.
You have walked through the world, bringing up the fluttering waves. Earthy.
In Weibo, which is full of praise for him, there are occasionally one or two slightly normal comments at the bottom, all of which are fans in Amway, how good our brother is, and he has to press the heads of passers-by to let people admit how good he is. This horse is like a cult organization, and it is somewhat brainless.
Song Yanming suddenly has a deeper understanding of the identity of idols, idols have to pay for the behavior of fans while bearing fan dividends, and they will find opportunities to guide fans in a normal direction in the future.
...........
There is a paragraph on the Internet asking why some girls still wear so little in winter, aren't they cold?
Someone replied like this: Do you think that everyone is like you, squeezing the bus and riding an electric donkey in the morning in the winter? From the home to the underground garage, from the underground garage of the community to the underground garage of the CBD, and finally to the air-conditioned company, they are really not cold.
Song Yanming now empathizes with this paragraph, July is the hottest time in the magic capital, but he and Jiang Su didn't feel any heat at all from their homes to the IFC Shopping Center.
Mr. Song also has a leisurely and elegant appreciation of the big white legs all over the street, and summer is really a good season.
"No, spring and autumn are the best seasons. Jiang Su said and walked into the Burberry store first.
Located on the banks of the Huangpu River in Lujiazui, IFC Shopping Mall is the premier shopping mall in the magic capital, with some of the world's top luxury brands.
Jiang Su said that taking Song Yanming to buy clothes is to buy private clothes, and the so-called private clothes are the clothes that celebrities are photographed at the airport or show off on social software.
Earlier, everyone in the domestic entertainment industry didn't care about this, and many celebrities wore clothes in their daily lives plainly. However, with the development of the Internet era, the exposure of celebrities in front of the public is getting higher and higher, and they gradually attach importance to this opportunity to show their living conditions and fashion tastes to the public at any time.
Now every set of clothes worn by celebrities and seen by the public is carefully matched, and this kind of clothing is generally bought by the celebrities themselves or given by the brand, or even specially borrowed for photos.
Song Yanming, as a second-tier small-traffic brand that has just become popular, doesn't have to think about giving him clothes, borrowing clothes or anything is not within Song Yanming's consideration, so he had to buy it.
Of course, Song Gongzi didn't care about the money spent on buying clothes at all, otherwise he wouldn't have chosen to come to the IFC.
Thinking about the family's mine and pig farm, Song Yanming casually grabbed a classic short-sleeved piece and threw it to the cabinet sister: "This one is very good, versatile." ”
Jiang Su shook his head and took a somewhat fancy contrasting short-sleeved shirt from the cabinet sister and handed it to Song Yanming: "The classic style is easy to hit the shirt, and it will be troublesome to compare it with it when the time comes, so we have to choose some that will not easily hit the shirt." ”
Song Yanming was speechless when he heard this, he originally thought that he could copy songs and post songs like the protagonist of an online novel, and then the fans were amazed and cheered.
But the fact is that he was educated by his agent several times within a few days of entering the entertainment industry, and Vanity Fair is really hard to mix.
..............
"Sister, do we want to change families, there's no need to fight to the end here. ”
After a long time, Song Yanming expressed his dissatisfaction with Jiang Su's persistence.
I don't know if Jiang Su bought Burberry stock, this girl tried on the clothes in the Burberry store one by one like a dress-up doll.
"What's the hurry, isn't that what shopping is. ”
"It's not shopping, you're trying to kill me here. Song Yanming leaned back on the sofa and said.
Jiang Su glanced at Song Yanming, and said mysteriously: "I heard that the marketing manager of Burberry Greater China is going to be replaced." ”
"So what?"
"So I think the new marketing manager will have a good impression of the youth idol who loves Burberry, and I've heard that the new marketing manager wants to sign a few new ambassadors. ”
Hearing Jiang Su's words, Song Yanming obediently got up and continued to change his clothes: "The times have delayed you, if you were born in ancient times, you must be a little expert in palace fighting." ”
"Don't be poor, you have to remember that the clothes you wear are not only for the public, but also for people in the fashion industry and brands, and you have to make them remember you as much as possible, so that they will think of you when they have business. ”
Jiang Su's old mother was generally pure and taught, and Song Yanming nodded again and again in convincing.