If Lu Qin is unintentional, Wen Xiaoguang can also find investors, for him today, this is not a difficult thing, now it is not him chasing money, but money is chasing him.

At present, the focus of Lu Qin's attention is still microextension and WeChat. Because the goose factory has the possibility of catching up at any time.

"I can say it now. Wen Xiaoguang saw that Li Wenbo had coordinated various ministries to launch the little thing of red envelopes, "Red envelopes, you can wait and see these days." ”

Because of their concern, Lu Qin and Gu Celadon both know each other.

Gu Qingci took out his mobile phone, "What's the ingenuity in it?"

Before it's actually used in marketing, very few people understand its value.

Even if I understood, I didn't expect it to be so valuable.

"Today's Spring Festival, if I remember correctly, is January 23rd. Wen Xiaoguang suddenly said something incoherent, "Do you have the habit of watching the Spring Festival Gala?"

Gu Qingci shook his head.

But Lu Qin said: "My family and I get together less and leave more every year, and every Chinese New Year's Eve at eight o'clock, I will accompany them to watch the Spring Festival Gala." ”

Wen Xiaoguang said to Gu Celadon and said, "I suggest you watch it too." ”

"Looks like you're confident. It me up with curiosity. Lu Qin curled the corners of his mouth.

"I can only tell you that it is a red envelope, how to do it, the plan has not been finalized, and I don't know very well. ”

So Lu Qin didn't force people, and everything in business was to the point.

"What about Japan?"

Wen Xiaoguang said: "Zhang Lin will report to me tomorrow on the progress of the line, if you are interested, you can listen together, as an investor, you also have to do something." ”

On this trip to Beijing to report on work, there will definitely be a request from the headquarters to support the work.

According to the current situation that has just started, it is not money or people, these two things are obviously much easier for Wen Xiaoguang to find, and the poaching of some senior talents often requires raising the salary ceiling, and Wen Xiaoguang can make a decision with this authority.

Truly top talents with ideals and not working for money are hard to come by.

"Okay," Lu Qin agreed, "What time is it tomorrow?"

"Half past nine. ”

The development of IM has the opportunity of time, and everything will be different after two months of online in the morning.

Two months at night, the gods are also difficult to save.

The opportunity of time lies in the fact that 'the relationship chain of users is extremely difficult to migrate'.

If one software is accounted for, the others have no chance.

Just like WhatsApp, it chose the emerging market of smartphones, India, Brazil, and Mexico, which have not yet been touched by Facebook.

Japan's Line dominates Taiwan, Japan, and Thailand, but small South Korea can't get in, and is firmly controlled by the preconceived kakao talk.

From this point of view, Wen Xiaoguang's emphasis on the timeliness and sending the developers of the headquarters to the branch to launch two months earlier than the original time and space line is a very clever decision to understand the industry.

Now half a year later, let alone a competitor, it is difficult for the headquarters to push WeChat over there.

This is IM software, each has its own home field, and it is difficult for each other to grab each other's users.

In addition, the goose factory with QQ makes Weituo a little troublesome.

From this point of view, we could have sat back and relaxed, but unfortunately Nanbianer is also a company with a relationship chain.

Therefore, the current development momentum of LINE may be better than that of WeChat in the mainland.

The main reason is that the input-output ratio is different, and the country is trying all kinds of thoughts every day, which is to spend money to publicize and increase the number of downloads of the software, and carefully carve the user experience to retain users.

Competitors with binoculars can't be found.

It's a bit of an early WhatsApp hit.

However, this is just the beginning, and it is only the first stage in Wen Xiaoguang's request.

Following.

At the headquarters of Weituo, all the people who should be there arrived on time.

Half a year apart, Wen Xiaoguang met Zhang Lin again, a short-haired professional woman with a technical background and not so feminine.

Some middle-level leaders at the headquarters knew her, because in the early stage of product development, there were people in the Japanese team, but gradually, Wen Xiaoguang transferred these people back.

Step by step, the Japanese locals took over.

IM software is a technical product to some extent, but it is not only a technical product, it actually has the attributes of a certain cultural product, you can't clearly point out, but you know that it has.

It's like peeing at night, maybe you can't see it, but you can feel it.

Today, LINE's team is mainly composed of Japanese employees, but there are more than 100 people, supplemented by some foreign employees.

Zhang Lin shook hands with Wen Xiaoguang under the witness of many people, and she still has great respect for this young entrepreneur.

She also brought a video in which many people's greetings to the big boss were recorded.

It's a little sycophant.

Wen Xiaoguang smiled and applauded with everyone, "Thank you for your wishes, Mr. Zhang also brought my wishes for me, and I will definitely take time to pass in 2012." So let's get started. ”

“...... Since April this year, our branch received this task, and has taken the promotion of LINE as a top priority, LINE has a good teacher of WeChat, we have learned a lot, and we have also combined the local cultural characteristics of Japan on the basis of repeated thinking. ”

"Line has developed rapidly since it was launched, mainly with the popularity of smartphones and users' demand for free and easy-to-use IM software, in addition, Japan is a big country in animation, and Micro Tuo is also a company that develops emojis very strongly, through this people-friendly design, Line has won the love of users since its birth, and far away from other rivals, within two months of the launch, line has gained 1 million users, as of the end of October, the number of Line users in Japan has exceeded 4 million, after opening the popularity, the growth rate is still on the rise。 ”

Wen Xiaoguang roughly remembered what she said.

Earlier, he recalled the development history of the real line, because the overseas part of this software is actually better than the goose factory, so there are user distribution in various regions, and he can't remember the specific percentage, but he roughly remembers that in 2013, it should be this season, and the global users of line are about 230 million.

In contrast, the current start is a little slow.

They will multiply it 60 times in less than two years.

In what Zhang Lin said, the scale of users is the main indicator, and revenue is not so important because there is not much money.

Li Wenbo, Han Wei, and Lu Qin were all present.

Other people have other people's requirements, and they can communicate, but the final end still has to listen to Wen Xiaoguang's meaning.

He first praised it, and then said: "The pace of development of technology companies can be roughly divided into publicity, financing, and then publicity to grab users. At present, the line is in this rhythm, so what you said burned some money, it's nothing, we are always here, and it's not a problem to spend some money. ”

The crowd mingled and burst into laughter.

Lu Qin smiled and shook his head.

"From this point of view, my first hope for Line and Mr. Zhang is to be more self-motivated. Wen Xiaoguang rolled up his sleeves, a little casual, but very serious, "On the one hand, don't cower, don't dare to burn money, IM software is a very special industry, to grab time to grab users, every day is very important, so dare to spend money, I don't mean 4 million less, I mean to have the kind of domineering mentality of making Line a Japanese national software, let's go for this, if there are other competitors, then I will kill it, this position is mine, others get out!" Instead of doing a little bit of work and then turning your head and looking, eh, the headquarters is not satisfied. There's definitely something wrong with that motivation, you know?"

Zhang Lin nodded, "Understood, Mr. Wen." ”

Because she is not an entrepreneur, entrepreneurs don't need to satisfy anyone, but Zhang Lin is different, she will unconsciously consider Wen Xiaoguang's preferences.

"Time is tight, so I'm more blunt. He continued, "The other side of positivity is to boldly break through innovation, WeChat good innovation can be learned, even competitors can learn from each other, this is no problem, but do not make line into a Japanese version of WeChat, I have always emphasized this, I am looking for so many local employees in Japan for this." When you go back this time, you can try to think about a problem, that is, the market of Taiwan bend, think more, and you will understand what I said. ”

"There is also a big difference, the platform construction that WeTuo did in Chinese mainland, I don't think the line should be learned, there is no way on my side, and there is a comparison, which will make others feel that WeTuo's choice is better." But from a business point of view, after mastering the traffic entrance, the next instinct is to attack videos, animation, games, and build a closed loop, although it is a little uncomfortable now, but Tengxun is a very successful company, and its approach is worth learning, Japan's Internet and technology companies are not doing well, in fact, it leaves room for line, so in terms of traffic monetization, don't learn from me, learn from horses and draw vines!"

Zhang Lin was quite surprised when she heard this, but she didn't expect it.

Li Wenbo was full of smiles, what he knew was Wen Xiaoguang, his thinking mode, ordinary people really can't learn it.

Lu Qin pondered this sentence, which means that LINE will move towards a Tencent-style technology giant there. It also mentions markets such as Taiwan Bend, so Chinese mainland and Waibian are two targeted programs.

He wanted to get it.

Zhang Lin asked: "Japan is also experiencing the transformation of the mobile Internet, what about the emerging fields of food delivery, e-commerce and financial payment?"

"That's too much to think about. Wen Xiaoguang smiled and said, "We can discuss this issue in two years." Right now, I want to win the Japanese market, and when I go back, I will come up with an annual plan and a goal for 2012. ”

"Yes, I see. ”

Takeaway needs scale advantages, and it burns money extremely, and now you still have to spend money on the blade, financial payment, you need to deal with banks, they don't let you in at their current scale, and if the payment cannot be involved for the time being, then e-commerce has no infrastructure support.

In fact, Line is indeed going in this direction in the future, and after the listing, the core business income stagnated, and it was forced to continue to expand the boundary, Line went from like Tengxun to like Ahri, but that was a few years later.

Overall, Zhang Lin's work in the first six months was not bad.

However, she also brought the unexpected news that NHN JAPAN is interested in acquiring line, and has already started to inquire about the price.

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