During the college trip, Wen Xiaoguang harvested a wave of network traffic, which can be regarded as advertising, and the marketing in the new era is for the boss of the Internet company to rush to the front in person.

Of course, it also has something to do with personality.,If you're really not good at mouthing.,There's no problem.。

It's different when people in the company find out that you're good at something.

When he came out of school, he was going to see Wen Chunjing, but he heard the news on the way, and Zhang Yiyi came over - a lawsuit.

Since its launch in June this year, Toutiao has experienced WeChat diversion, the popularity of The Voice of China, and the exposure effect of Wen Xiaoguang himself, plus it itself is mainly to capture user interest and recommend news, so this app is a big hit.

The performance of this half year is absolutely phenomenal,

Micro Tuo company spares no effort to promote it,Needless to say, Xiaomi mobile phones,It must be directly pre-installed,In addition, OV two brands of mobile phones also attract micro to spend a lot of money。

Many of Wen Xiaoguang's influences are difficult to reach outside the third tier cities, where there are even places that WeChat can't reach.

However, OV has a good offline channel in such a place in the vast territory, so the use rate of these two brands in the sinking market is very high.

Frankly, there are a lot of people who don't have a very good knowledge structure.

And Toutiao is very suitable for them to use, this is a fool-style news app, which does not require much familiarity with mobile phones.

It can even be said that Toutiao has actually harvested some people who have not joined WeChat for the time being.

This has also brought about the rapid growth of Toutiao users.

It has become the fastest-growing app in this half year.

The problem encountered by Wen Xiaoguang and the X Division now is not to continue to attract users, but to 'wipe its ass'.

It mainly refers to two aspects, one is to delete information that violates the law, and the other is copyright.

Because Toutiao itself does not have a newsroom, in the words of Nongfu Spring, they do not produce news, but are just news porters.

It is provided to users by scraping information from across the web.

Although China's copyright protection is non-existent, there are still copyright laws, and companies such as Sina, which have been hit by today's headlines, have begun to resort to law.

And it's not one or two, Tengxun and Sohu have begun to join this battle sequence.

Wen Xiaoxiao waited for her younger brother to come back, and was going to have a meal with Wen Chunjing and the three of them.

But Wen Xiaoguang, who had just come back, could only hold a video conference.

Even though it's already dinner time.

Wen Chunjing didn't pay much attention to it, just say hello, "Just came back from outside, right?"

"Well, the busier the boss. ”

Wen Chunjing was not surprised, the whole world is like this, how can you not fight for entrepreneurship.

......

In the study, Wen Xiaoguang sat down in front of the computer.

"Now that more and more media, institutions and individuals are entering our platform, and their own business model is to extract information from other portals or video websites, it is not surprising that we will be sued for infringement, and the lawyer suggests that we defend ourselves from another direction. ”

"Because Toutiao is not a subject of information editing and publishing, we are just a platform, and the copyright of those information is indeed in the hands of other companies, and some are even exclusive, but we are just a platform, and the information is sent by others, and whoever infringes will find whom. ”

"Basically, it is to take advantage of the lack of copyright protection to increase their litigation costs and overwhelm them, because if they sue in this way, there are too many infringers. The Internet itself is the hardest hit area of copyright infringement, which will be a big problem for Toutiao, but it should not be a big problem. ”

Wen Xiaoguang listened to their solutions more, in fact, this kind of problem is not so difficult to deal with.

But he also has to think about the future.

Wen Xiaoguang said: "Actually, I'll be honest, when I was optimistic about Toutiao, I saw clearly that our copyright protection was not in place, and in Japan, I didn't allow Jin Fanxiu to imitate this product, and I would be accused to death." I would like to mention two points, the first is that it is an article now, and there will be video infringement in the future. ”

The current 3G network speed is not enough, and most of the news is text and pictures.

"When 4G comes up, a few minutes of small videos will be edited and uploaded in large quantities, which will encroach on the copyright of exclusive or even self-made works of some video websites, I think the Ministry of Affairs can accumulate some experience when dealing with this problem, this is definitely not the last time we are accused. ”

"The public relations department also needs to make a response plan for this prosecution. ”

"In addition, I don't think that the current phenomenon of copyright protection will last forever, and one day we will have to pay attention to other people's copyrights, and one day the law will punish us, so we must have a vision for the future and make long-term plans. ”

"First of all, the platform itself has to strengthen the supervision of self-media, according to this extent, Toutiao will become one of the main platforms for domestic information release, if the chaos is numerous, to put it bluntly, there are some inappropriate remarks related to politics, and we have no way, it will definitely not work, this can also be used as one of the work directions of the public relations department, that is, we ourselves are very serious about solving this problem. ”

"Another way to ease the pressure of litigation is to try to settle. Especially in video, I believe that the Toutiao team is also working on this, just waiting for the Internet infrastructure to arrive. We can reach a series of cooperation with some genuine websites, because many users will search for movies to watch because of a few minutes of short videos. ”

"It's an infringement, but what if it turns it into an advertisement? I call it the 'merchandising' model, which is also good for the websites. ”

Wen Xiaoguang is now paying more and more attention to efficiency in meetings, if there is a problem, what is the solution, he will talk about it directly, and do it after he finishes speaking.

That's what he's talking about now.

In the short term, there is no way, just fight a lawsuit, and pay one or two million at most; in the medium term, it is to avoid the same dilemma in the video field and turn disadvantages into advantages; in the long term, the platform itself must strengthen supervision and explore ways to protect copyright.

After the meeting, Li Wenbo and the president and vice president of the X business department discussed together. Basically, Wen Xiaoguang's solution is acceptable, and it is not so easy to think of these in a short period of time.

There are short-term, medium-term, and long-term options.

Many people think it's comfortable to be the boss, but don't talk about anything else, when the people below bring the problem to you, you have to find a way to solve it. He's waiting for you to be 'responsible', who are you waiting for?

To lead a company, by equity, by power.

The most important thing is to rely on ability.

Wen Xiaoguang is not in Beijing, not in the company's headquarters, but once he encounters something, through the Internet, he can immediately have a solution.

But if you get this, it's not like you can rest, Wen Chunjing is still outside, and it doesn't seem like he's doing anything, but it's all mental work, and he loses his hair sooner or later.

"I just had a meeting. Sister Chunjing, I'm about to participate in a job that isn't capital, do you have any doubts?"

Wen Chunjing put down the teacup and said, "I have no doubts about the operation of this private investment fund, my doubts are that I see another family fund outside of this, what is this?"