Chapter 303 Formulate a website development strategy

Zhou Wenyang introduced the two newly hired employees to Li Feng, both of whom are natives of Xianhu City, with a professional background, one in charge of marketing and the other in charge of finance, to assist Zhou Wenyang in his work.

In this way, Zheng Dalong is responsible for technical maintenance, Xu Zhengxuan and a group of people from the Origin Literature Club are part-time website content editors, and Zhou Wenyang's three-person team is responsible for the overall affairs of the website.

"We are having a morning meeting to arrange next week's work, Li Feng, you are our backstage boss, how about it, let's have a meeting with us." Zhou Wenyang invited with a smile.

Li Feng nodded: "It's okay, it's just that this conference room is too small, and we are all about to be squeezed into cakes." ”

Everyone sat down in the conference room, and the meeting resumed.

"Let's first analyze the data of the latest week of the origin Chinese network. Zhou Wenyang said, "In the past week, the access data of the origin Chinese network has been improved to a certain extent, and the daily unique IP access has exceeded 100,000, and the daily PV volume has reached 850,000, and will soon rush to the millions." The market share in the domestic online literature industry has reached 7.2%, officially entering the top three in the online literature industry. ”

Judging from the data released by Zhou Wenyang, the growth momentum of Origin Chinese Network is very gratifying, and in just a few months, it has ranked among the top three in the country, and this is still under the premise of large-scale market promotion.

This fully shows that the origin of Chinese has a natural attraction, Li Feng put a lot of valuable experience in operating a literary website more than ten years later into 2002, for this era, it is simply a backward business philosophy to hang other websites.

It is precisely because of the huge potential of the origin Chinese network, once the website spends a lot of money for a wave of market promotion, the origin Chinese network is likely to rush to the first place.

"Mr. Zhou has just introduced the data of the past week, which makes me very happy to listen to it. Li Feng took Zhou Wenyang's words and said, "Our origin point Chinese network has grown from scratch and has now become the third largest literary website in China, which is inseparable from everyone's efforts, and I would like to express my heartfelt thanks to everyone for their hard work." Next, the origin of Chinese network to prepare for the second half of the major transformation, as you know, according to our time schedule, in the second half of the year we will take the lead in opening the VIP charging mode, which is a major strategic adjustment for the entire website, the risks and challenges are very large, we must remain vigilant enough, at any time to deal with the unexpected situation faced by the website. ”

"Mr. Li can't say that now we have a market foundation, and the author resources are also very high-quality, and we are already a dark horse-level literary platform recognized by the market, so next, we must start to lay out in advance for the major transformation in the second half of the year, and do the corresponding planning work to ensure that after the VIP mode is opened, the website operation order is not chaotic. Zhou Wenyang said.

"I think the next thing our website needs to do is to adjust the office space, which has a large business volume and this small office space can no longer adapt to the future development of the website. Li Feng said, "Judging from the current monthly traffic advertising revenue of the website, we are fully capable of renting a larger office area to lay the foundation for the future business expansion of the website." ”

At present, with the continuous growth of website traffic, the monthly advertising revenue of Origin Chinese Network has steadily increased from more than 10,000 yuan to 30,000 to 50,000 yuan today, which is already a large amount in 2002, enough to maintain the daily operating expenses of a small website.

And in this year, even if it is a standardized office building in the urban area, its rent is not expensive, in Xianhu City, usually a standard 100 square meters of office space, the monthly rent is 1,500 to 2,000 yuan, even if the origin of the Chinese network rents a 200 square meters of space, the monthly rent cost is three or four thousand yuan, completely affordable.

Everyone nodded, after all, today's office conditions are too cramped, even if the company wants to recruit new people, it can't accommodate it at all.

"It's a good idea, but the site has grown to its current size, but it needs to rent a larger office space. Zheng Dalong said, "Judging from the current situation, our standardized computer room still needs to be established as soon as possible, and the current number of visits has become larger and larger, and the website server has been overwhelmed." ”

Li Feng nodded, the two servers purchased before are economical in terms of grade, not too powerful, and they are okay to deal with ordinary traffic, but now that the traffic of the website continues to grow, I am afraid that these two servers will not be able to support it in the future, and we must buy newer servers.

As soon as the number of servers is large, it is necessary to establish a standardized computer room for scientific management.

Although the technical support of the website does not seem to be the core of the work, once the server goes down, it will cause huge losses for the website, and it is more likely to cause the loss of readers and authors.

Therefore, in this regard, it is necessary to take precautions and build the hardware facilities of the website as soon as possible.

Zhou Wenyang also agrees with Li Feng's point of view: "This matter is indeed on the agenda, although we are a medium-sized website, there is no other way in the commercialization model, only rely on advertising revenue to make money, but we must take a long-term view, and now to really embark on the right track of standardized management, we must expand the office space." Fortunately, the consumption level of Xianhu City is much lower than that of Jiangzhou City, and we can afford to rent a set of office space. ”

For Li Feng, at present, the origin Chinese network does not plan to open financing, except for the options given to Zheng Dalong and Zhou Wenyang, all the remaining shares are firmly in the hands of Li Feng.

Once the VIP fee model is opened in the second half of the year, through the sharing between the website and the author, the revenue of the origin Chinese network will be significantly increased, so that the cash flow of the entire website can be stably guaranteed.

In this way, there is no need to sell equity in exchange for more liquidity support, and Li Feng can have stronger control over the website.

"In addition to relocating the company, I think the next most important work is the online literature god plan, we want to build a team of authors for our website by packaging a group of influential online writers, and at the same time attract more online writers to join our website. Li Feng said, "This plan is to pave the way for the VIP mode, so everyone must pay attention to it and strive to make this event a momentum." ”