In the past 2013, Wen Xiaoguang and Liu Qiangdong have been in contact with each other, and have begun to talk about opening a third-party entrance to JD.com on WeChat, and considering that the date of JD.com's listing in May 2014 is approaching, both parties want to accelerate this negotiation.

For Weituo, especially for Wen Xiaoguang, he knows that JD.com performed well on the NASDAQ in 2014, and getting some shares before listing can be used as another successful case of the investment department.

Although WeChat has opened up traffic to Alibaba, but business things are like this, Ma's father is not really Wen Xiaoguang's father, of course, you don't have to look at his face to do things, just like when Meituan is eyebrow-to-eye with Ali, Wen Xiaoguang is unhappy, does it work?

Emotions never work, strength will.

Wen Xiaoguang has WeChat, because of the entrance of this traffic, so even if Wang Xing is dissatisfied with him, he does not dare to make a fuss about the 20% Meituan shares controlled by Weituo, this entrance is opium, what you can't eat wants to eat, and you can't do without it.

The same is true for JD.com, they need this third-party entrance, because if such a cooperation is reached, it will be very beneficial for them to go public.

The first step in listing is to reach a consensus with the underwriters on issues such as stock price and market value, and whether there is WeChat or not has an important impact on this negotiation.

In the original time and space, before JD.com's listing, third-party institutions predicted that most of them were between 8 billion and 10 billion, and Tengxun became a shareholder in early 2014, and the valuation on the prospectus was $15.7 billion after the plate became bigger. In the end, the IPO successfully raised $2 billion, and if you don't go this way, you won't have that much money.

The reason is that with the huge blessing of WeChat traffic, capital will be more optimistic about the growth of this company.

A super app with more than 100 million users can achieve such an effect, because a huge number of people open it every day, in fact, Toutiao has begun to open third-party entrances.

Wen Xiaoguang left from Chen Xian'er's side, and began to lead the team to meet Liu Qiangdong non-stop, big things don't necessarily have big scenes, if both parties have the will, in fact, sitting down and having a meal can be solved.

Wen Xiaoguang didn't expect that he also met the legendary milk tea sister at this dinner, although he is not a conspiracy theorist, but in May 2014, Jingdong was listed, and the two were exposed in April 2014......

Well, Wen Xiaoguang felt that he should not think too much.

Xiaoguang looks good-tempered, and he is resolute in handling things, and it takes too much courage to survive this time. ”

Mr. Liu introduced Wen Xiaoguang to his little daughter-in-law like this.

Wen Xiaoguang nodded and smiled with the girl, and then said: "Hello, the left hand is listed, the right hand is the object, the love and career are both harvested, what more can you ask for in life?"

"Hahaha, you will laugh, I asked you to bring someone over, but you didn't bring it. ”

Yes, Wen Xiaoguang brought all the executives, and Li Yidan followed, "Mr. Liu, we don't agree, if the female employees of the company know that Mr. Wen is famous, they will probably cry." ”

This is all small talk in advance, and in the end, we have to talk about cooperation.

Liu Qiangdong is a super strong, but also a real person, he is indeed a kind of farmer's temperament, it is difficult for you to use more words to set him, he is you and me who work hard to achieve success, a little vain, but so what, wealth does not return to his hometown, such as brocade clothes night walk.

"Does micropayment need help? Anyway, there is nothing that can't be said, if needed, JD can provide some liquidity in the form of shares. ”

Wen Xiaoguang knew that this was a help, but he didn't want to sell the shares of micropayment at a low price at this time, "It's okay, there are some losses, but it's not a big problem, this incident is not because our security system is useless, I think those people haven't been slapped in the face, and it should be much better after that." ”

"You don't want us to take advantage of it. Liu Qiangdong shook his head, "The head is too shrewd." ”

"Micropayment will be financed, and I will give you priority when the time comes. ”

"This one can do, this one can do. ”

Micropayment has long been connected to JD.com's payment scene, and they no longer use Alipay, which is not the main point of the current negotiation.

In fact, JD.com is at the time when it is thirsty for traffic, and it is not only discussing with it to buy shares.

If the two software belong to the same family, he will save trouble.

But now that there are two traffic giants on the market, they can only be talked about separately, but it is also easier than talking with other companies, as long as these two are completely enough.

So you see, JD.com is also in contact with Weituo's competitors.

This kind of thing is probably possible across industries.

It is also clear to each other, doesn't Mr. Liu understand that Wen Xiaoguang doesn't want to sell the shares of micro payment at a low price, so he offers it with both hands, why?

However, this does not affect the brotherhood with a smile, Wen Xiaoguang said: "The detailed rules are not difficult to determine, the power that WeChat can provide to a third party is a fixed number, and the value is also estimable, it is not too much to say 1 billion US dollars, because WeChat is also growing rapidly, but I know that you must have a counteroffer, and I am talking with Tengxun, the equity space is not so big, as long as I am not bullied too much, our company believes in Jingdong." ”

Xiao Zhang saw that this person spoke quite nicely.

But Liu Qiangdong felt uncomfortable when he heard it, and his mouth was 1 billion US dollars, how much of JD.com's shares did this have?

Speech is superficially soft. He just saw that Jingdong on the eve of the IPO needed WeChat more.

has been in business for more than ten years, and he has been pinched by a young man in his early 20s, which also makes him a little uncomfortable.

That's the beauty of the traffic that comes with socializing.

"It's too much, if you add today's headlines, and pay some cash, it's okay, so I can explain it to the senior management team. ”

Wen Xiaoguang thought to himself what you would explain, and who would dare to oppose you in the entire senior management team.

"What do you mean by today's headlines?"

"Today's headlines are also a big traffic entrance, generous, and also open to us. ”

Wen Xiaoguang turned his head and asked Zhang Nan, "Is there a location for a third-party entrance?" If there is, let Jingdong occupy one. ”

He tried his best to be clear, and Zhang Nan of the province couldn't figure out what he meant.

"Yes. ”

"Good. It's not a big deal,"

Indeed, because no matter what, traffic is to be realized, either through advertising or other means, just covering the baby, what is the point of not exchanging money?

But Wen Xiaoguang will not satisfy him, "It's more difficult to cash, it's not that it can't be paid, but it won't be much, WeChat will still not stop this year, and Toutiao will increase the pace, and the money should be saved." ”

Can't all agree, can't all agree, let one go, take one, tell him to go by himself, if he is not satisfied, is it too much to look at himself?

The final share figure is not really entangled, Liu Qiangdong belongs to the person who has recognized it and has to do it no matter how much money he spends.

In the original air, Tengxun used more than 200 million US dollars to add traffic, plus the e-commerce department including Paipai.com to package and sell, and finally exchanged for 14.3%.

Weituo mainly gives little money, at most 60 million US dollars, and there is no e-commerce department to him, only two apps have a lot of traffic, entrepreneurs see the problem as dynamic, not that there is a lot of traffic now, but in the next three to five years, this traffic will never be less than the goose factory.

At this moment, the past is really the past.

Wen Xiaoguang is not reluctant to pay, but Weituo should really spend money this year.

Zhang Nan is already launching the creator conference, and this year, Toutiao plans to launch 500 million content fund support, and it will only be a lot more in the future.

Moreover, whether it is Kuaishou or the short videos developed by itself, they are swallowing gold, so much so that Weituo itself has to start financing again.

After that, in March 2014, the two companies announced this in-depth cooperation at the same time, and Weituo became the third largest shareholder after Liu Qiangdong and Tiger Fund with a digital stake of 9.8%.

Wen Xiaoguang looked at the photos that most looked like successful bosses and were swiped all over the headlines, but in fact, there were many challenges waiting for him.

Content support does not mean that there will be good results if it is supported.

In the most troublesome payment field, he first has to negotiate with several major retailers, and the core area is catering, because the catering industry has the most abundant payment scenarios.

But the catering industry is not like a few giants in retail, the catering industry is a giant, after all, the people of the country can't just eat one food, so it is difficult to talk about and the amount is large.

Because for the restaurant giants, micropayments need them more. Whether they have micropayment or not has little impact, Wen Xiaoguang knew that when Teng Xun was talking about this business with Starbucks in the past, it was really bullied, don't want it, those Americans are going one day further, today they negotiated it, and tomorrow they have new requirements, and finally they simply proposed to open the entrance to Starbucks on WeChat.

Wen Xiaoguang has no special functions, which is also a challenge for him.