Netizens who often visit the Fisherman's Forum know that Zhuang Haiyang's leased pastures overseas have cultivated a world-class beef cattle brand. Although the ranch at Heritage Farm has only recently opened, visitors are confident that the steaks are of good quality.

When the tourists also taste these excellent steaks, they all eat them all with a sigh. Some tourists who love to share even directly [] made a video of the scene of eating steak and posted it directly on the Internet.

The immediate impact was naturally the explosion of countless netizens on the forum, crusading: "We want steak!"

"Those guys, they really took shit luck, how can they be so lucky!"

"Who's to say it's not! I've been to Nanshan Island twice, why haven't I had such luck every time!"

"Strongly demanded that the fisherman provide a supply of yellow steaks on the Internet. No matter how high the price is, I will buy a piece and try it. ”

"Support Upstairs! Strongly Recommend, Strongly Request, Strongly Protest!"

When the staff informed Concubine Li of the forum, Concubine Li also laughed and said: "Ocean, what do you think about this? These guys have been protesting for a long time against the steak in our overseas ranch before!"

When the auction is over, let's calculate the approximate price of each steak and then offer at least 1,000 steaks for purchase. If it is not enough to sell, we will supply some more according to the situation. ”

"A thousand copies, I'm afraid it's really not enough! You should know that many of the guys who pay attention to our direct stores are not bad for money!"

"The old rule! Limited supply! Each person, you can buy up to three! It seems to be a little less, then it will be increased to five. On my side, I really can't squeeze the share of the two restaurants, let's serve more. ”

"Okay, then I'll let the staff tell you about this in the forum first?"

In addition, the directly managed store also did a customer feedback a year ago. When the time comes, I'll have someone serve a batch of top-notch seafood. In any case, the high-quality customers of these directly operated stores will still be very helpful to us in the future. ”

"Okay! It seems that these guys, once in a while, are still beneficial!"

When it comes to the supply of directly operated stores, many times Zhuang Haiyang has to make a decision. When the staff learned the news, they also smiled and said, "Those guys will probably be crazy when they learn the news!"

As the employee said, when they posted the news on the forum and the announcement area of the directly operated store, it instantly attracted the attention of many users. Especially those tourists who have eaten steak have become the lucky ones in the hearts of these users.

Although many of these customers have snapped up steaks from Sea Ranch. But in any case, they are all beef cattle bred in foreign countries. However, this time, the directly managed store sells real domestic yellow steaks, and the quality is not bad at all.

Even among these tourists, there are diners who have eaten Sea Ranch steak, and their definition of yellow steak is better. In the promotion of this free tap water, the Internet also began to refer to this steak as a heirloom steak.

Regarding the name spontaneously taken by netizens, Zhuang Haiyang also smiled and said: "Heirloom steak, this name is good, and it can be regarded as an advertisement for us for free." If nothing else, the price of our steak will be increased by one or two percent!"

In fact, the heads of the ten restaurants who were qualified to participate in the auction were both happy and sad about the news circulating on the Internet. Happily, the steak has not yet been launched, and the market recognition is quite high.

Sadly, in this case, the price of this auction is afraid that it will not be too low. Just think about the beef cattle auction scene at the Sea Ranch, and the restaurant leaders who have participated in the auction have decided to take more shares.

When they arrive at the Heirloom Farm, they naturally visit the ranch and the farm first. Looking at those poultry farms, one of the CEOs also smiled and said, "Mr. Zhuang, can we book these poultry on your farm in advance?"

In response to such an inquiry, Zhuang Haiyang also said directly: "I'm afraid not this year! Just the two restaurants under my own name, as well as a few restaurants in this province, these poultry are actually not enough to sell."

However, from next year, poultry farming should be expanded. I believe that all the CEOs can see that the breeding mode of our farm is basically free-range. This means that the scale will certainly not be too large.

This is also done to ensure the quality of the poultry. Fortunately, starting next year, the second phase of the expansion of the farm has many poultry breeding projects. When the time comes, if you are interested, I should be able to supply you with a batch. ”

"Then it's decided! Next year, you can't say you're out of stock when we come back!"

The customers who want to make a reservation are all customers from outside the province, and they are also the catering leaders who have been invited for the first time. This also means that the supply channels of the Heirloom Farm have also begun to enter the national high-end catering market from Nanzhou Province and the imperial capital.

Seeing that these buyers from other provinces had a good conversation with Zhuang Haiyang, the person in charge of catering in this province also knew that it would be difficult for them to increase the share of procurement from farms in the future. Fortunately, they also have the advantage of being close to the water and getting the moon first.

If nothing else, next year the Legacy Farm should start the third phase of the farm expansion. In that case, the amount of fruits, vegetables and other high-end ingredients that the farm can provide each year should also increase.

While others don't react, there should still be a chance to purchase one or two more batches of ingredients in advance. The premise is that they have to have a good relationship with the farm. As for grabbing business with Zhuang Haiyang, it is estimated that no one dares to think about it now.

What really relieved them was that Zhuang Haiyang could open a few more high-end restaurants. But at present, in addition to the Food Treasure Pavilion, the resort located next to the farm has not reopened a new restaurant.

Perhaps Zhuang Haiyang will expand the scale of the restaurant in the future, but for now, the market share seized by the two restaurants is still within their affordability. Moreover, by cooperating with the farm, their restaurant has also increased a lot of profits.

After visiting the ranch and farm, Zhuang Haiyang invited these buyers to dine directly at the restaurant of the resort. The steaks served are all top-quality steaks that are reserved in advance. After eating, these purchasing leaders expressed their extreme satisfaction.

Even during the tasting, a person in charge said: "Mr. Zhuang, in addition to this top-notch steak, there should be other steaks, right? Can we fry a few more pieces of steak for the rest of the steak?"

In fact, the meat quality of this batch of cattle ready for sale should be similar. Even if there will be some differences, I believe it will not be too big. It's a bit of a shame that the amount of this top-notch beef is a little less. ”

On the issue of yellow beef quality, Zhuang Haiyang naturally will not hide anything. Others spend a high price to buy their own cattle, if the slaughtered steak is not up to standard, it will also affect the reputation of the ranch cattle!

After eating a whole beef feast, in addition to the steak, the dishes made of those beef offal were also recognized by the person in charge of these restaurants. Unlike foreign restaurants, beef offal is also a good dish in domestic restaurants.

Even the dishes cooked with cow blood made the heads of these restaurants eat with a lot of flavor, and even the person in charge said directly: "Mr. Zhuang, when slaughtering, these cow blood can also be preserved, right?"

"Of course, we can! It's just a matter of follow-up transportation, and we are not responsible. ”

"It's nature!"

All cattle that are auctioned must be slaughtered in the province. The purpose of this is simple: to ensure that scalpers are not used for other purposes. For such rules, these purchasing leaders did not feel anything bad.

When the auction starts, two scalpers from each group will be auctioned together. The 100 scalpers who participated in the auction were seen by all the buyers in advance, and there was basically no difference. Even in weight, the difference is not too big.

With the first group of two scalpers, the high price of nearly 300,000 was auctioned. The ranch employees who witnessed the auction were also extremely excited. At this price, the first batch of scalpers to be slaughtered can fetch tens of millions of dollars.

It's just that for Zhuang Haiyang, he didn't feel any surprise. In particular, the three buyers who have participated in overseas auctions are the most ferocious and frequently shot. As a result, in the end, a group of scalpers sold for a high price of more than 300,000 yuan.

When the auction ended, the four invited buyers from outside the province also said helplessly: "Mr. Zhu, admire!"

"Haha! Concession, concession! Although the price is a bit expensive, I believe the price is worth it. And I believe that when we come back to the auction next year, I am afraid that the price will be more expensive. So, this time, I will concede, everyone!"

Ten buyers, five groups are considered successful. But the three CEOs of the imperial capital, without exception, all filmed seven or eight groups. This also means that they have seized the quota of buyers from their own province and other provinces.

At the end of the auction, Zhuang Haiyang, as the boss, naturally couldn't help but be grateful. Then, the staff of the ranch were arranged to start loading all the 100 cattle that were sent for auction. Next, they will all be sent to the slaughterhouse.

When the slaughtered beef and steak are delivered to the restaurants in this province one after another, and also to the restaurants in other provinces by air. The restaurants of Shibao Pavilion and the resort also officially announced the sale of heirloom steaks.

It is still limited and each member can only order one steak. Needless to say, the price is expensive, but the problem is that the restaurant doesn't serve it in large quantities. Even so, some Gold Card users place orders without saying a word.

At the same time that its two restaurants began to serve heirloom steaks, the 10 restaurants participating in the auction also sold their first high-end steaks from domestic pastures and domestic cattle breeds to customers on the same day.

Seeing the price of the steak advertised by each restaurant, many customers were stunned: "The price of this steak is not lower than that of Wagyu beef!"

"Normal! Have you ever eaten ocean steak? According to the restaurant manager, the supplier of this steak is the owner of Ocean Ranch. And people who have eaten it say that this steak is more in line with our taste!"

Driven by this discussion and curiosity, the 12 restaurants that serve heirloom steaks are all doing brisk business. Knowing this news and market recognition, Zhuang Haiyang also knows that the reputation and value of the ranch have been initially established!