Chapter 22 The brand's best friend is cold
No matter how the fan circle war is to innovate and create a tearing tactic, it can be roughly divided into three axes: greeting the whole family, digging up black material from each other, and political reporting.
Of course, the first and third moves in this are generally not used if they are not mortal enemies, and the vast majority of them are mainly based on the development of the second move, supplemented by various yin and yang weird ridicule and abuse.
After all, the rice circle is so big, you can fight with your fists every day and bully people to death, but if you hold a bomb and shout that Lao Tzu is going to blow up your turtle grandson, you will definitely be angry.
Therefore, Song Yanming's fans and Wu Xuanyi's fans only made a force in the second move, and the war ended quickly after a night of war, and the two families reached a settlement. The little aunt in the southeast and Wu Xuanyi, the male fan who was the first to scold, apologized on Weibo, and the rest of the fans collectively closed the microphone.
The reason why it ended so quickly is related to Song Yanming's fan support club taking the initiative to seek peace, in the eyes of the managers of the two support clubs, this time there is no big deal and there is no way to fight to death. But the feud is settled, it depends on when it breaks out next time.
When the fans were making a fuss, Song Yanming didn't listen to what was going on outside the window and only made a diva song.
On the 19th, 20th, and 21st, Song Yanming finally boiled out the arrangement in two and a half days. On the afternoon of the 21st, after the arrangement was completed, Song Yanming went to the recording studio for a moment to ask the band to record accompaniment.
In the 16GB music studio, Song Yanming communicated with Huang Xuan, the recording engineer he had worked with last time, and after communicating the recording details, he rushed to Pengcheng with Concubine Fu to participate in the e-commerce live broadcast of a certain brand, which was an itinerary that Jiang Su gave him a few days ago.
Originally, Song Yanming didn't want to go, but they gave too much, as long as he bragged in the live broadcast room for an hour, he would get 800,000 yuan, and it was after tax!
This price is beyond expectations, and according to his current coffee position appearance fee, it is worth about 500,000 yuan. But because of the short-term popularity brought to him by a glorious song, his value directly doubled, and from this announcement, Song Yanming really felt why the entertainment industry is called Vanity Fair.
Live broadcast on the evening of the 21st, went back to the magic capital to record songs on the morning of the 22nd, and flew to the capital in the afternoon.
This time it was the Burberry brand friend I said before, and Jiang Su wanted to take him to lick the noble drop luxury brand, and strive to perform well in front of Burberry's father.
If a star wants to get the resources of a luxury brand, the normal operation has to go through the same process, first say to the brand I like you very much, buy various notices on various occasions to fry yourself and the brand, and finally wait for the cold brand to include him in the inspection stage, perform well and actively operate to win.
Song Yanming is now in the first stage.
"What's the difference between a brand friend and an ambassador?"
In the nanny car returning to Beijing from the airport, Song Yanming lay down on a chair and asked with his eyes closed. He is too tired these days, and his body is a little too young to resist.
Jiang Su's fingers gently massaged Song Yanming's temples: "The difference is quite big, and there is still a brand ambassador in the middle." To put it simply, the best friend of the brand is almost equivalent to the trial period of the spokesperson, there is no money to take it, only the product can be lent to you to use. After a good performance for almost a year or two......"
"What kind of thing, I've come all the way to let him inspect for free for a year or two?" Song Yanming interrupted Jiang Su's words in disbelief.
"Yes. ”
"I finally made my debut as a star, I still have to promote it for free, I have to wait a year or two, I have to look at the fucking face, don't I become a kneeling begging for food?"
"Then if you want to say this, celebrity endorsement luxury jewelry is really kneeling for food. That's it, how many people want to kneel but don't have a door!"
Song Yanming sighed and sat up and looked at Jiang Su: "Then I don't understand, why is it worthless for me to make my debut as a star?"
"In the eyes of fans, you are a star, but in the eyes of luxury brands, you are on your knees and begging for food. Do you make money, career, don't shudder. Jiang Su couldn't help but smile when he looked at Song Yanming's serious appearance.
"Shivering, very shivering. ”
"Do you still want to be a brand friend?"
Song Yanming was speechless for a while, but finally grinded his teeth and said that he wanted to think about it.
Jiang Su laughed, and then comforted softly: "This is also something that can't be helped, celebrities need brand influence with a halo." And our current situation needs Burberry's recognition, as long as you win the brand's best friend, it means that your value is recognized by the luxury brand, so as to open a gap in the door of the fashion circle. ”
Song Yanming pursed his lips and lay down on the seat again, and Jiang Su continued to massage his head. The atmosphere returned to quiet, and the car drove through the street, and half an hour later arrived at a western restaurant near Sanlitun.
This restaurant is called Wolfgang Steakhouse, which is a Western restaurant that has been open in Beijing for many years and has an average consumption of thousands per capita, and it is also the favorite of Huang Jing, marketing director of Burberry China. So Jiang Su booked a place here and invited the old man to dinner.
The decoration of this steakhouse in Wolfgang belongs to the retro American style, and the retro American style is more rough and informal, and the decoration of the big opening and closing makes people feel like they want to eat two steaks when they enter the restaurant.
Song Yanming still likes this kind of decoration, and by the way, he also recognizes Director Huang who has not yet met, if this Director Huang is not late, it will be better.
"We made an appointment at six o'clock in the evening, and it's already six and fifteen. Song Yanming looked at the beating minute hand of the watch and felt a little unhappy.
Jiang Su was not in a hurry and looked back and forth with this menu: "Don't worry, she will come and pay attention to my eyes in a while." ”
"Well, I understand. ”
As soon as Song Yanming fell, he saw a middle-aged woman in a lady's suit with a good temperament coming over: "Honey, I'm sorry, I'm late, I just had a temporary meeting." ”
Jiang Su stood up with a smile on his face and beckoned to sit down and said, "It's okay, we just arrived, how are you doing?" ”
"Don't mention it, I'm busy during this time, and I have to prepare for the VIP exhibition and do promotion. I just had a meeting and was still discussing whether to ask Zhou Dongqing to be a close friend of the brand. Huang Jing said and put down the bag, turned his head and smiled at Song Yanming: "You are Xiao Song, the young man is so handsome." ”
Song Yanming's heart sank when he heard Huang Jing's words, smiled quietly, said no modestly, and then turned his head to look at Jiang Su, Jiang Su was also looking at him, the two of them looked at each other, and knew that it was completely out of play.
Sure enough, none of the three of them mentioned the matter of the brand's best friend during the whole process of eating, and when Huang Jing finally checked out, he hurriedly paid the money before he apologized and explained that the new marketing manager of Greater China had a good impression of Zhou Dongqing.
Jiang Su and Song Yanming have no intention of exploring whether this reason is true or false, and Huang Jing's attitude is already very face-saving for Jiang Su. So the three of them left the restaurant separately after doing enough superficial work and talking about some scenes.
"Do you want to go back to the company, you haven't been back to the headquarters since your debut? Jiang Su's mood on the car to the airport has not changed much, and the expectations of this report are very small.
Song Yanming shook his head a little depressed: "Next time, go back to record songs early." ”
In fact, Song Yanming also expected in his heart that he would not be able to do anything this time, but he had Jiang Su and Song Yanxuan pampered him these days, and everything he wanted to do was smooth, and now he couldn't do it when he knelt to ask for food.
Even if there is a sense of psychological preparation in stepping on a horse, there is still a sense of gap, a little aggrieved.