Yang Fei said that it is not necessarily the enterprise itself that defeats the enterprise.

This kind of vampire-style counterfeiting can shake the credibility of a company from the foundation, and the reputation and loyalty that a company spends a lot of money and has worked so hard to cultivate are very likely to be ruined by the appearance of fakes.

Therefore, every large enterprise will never be soft on the issue of cracking down on counterfeiting, and will spare no effort.

Fakes like to imitate big brands the most, which seriously affects the image of the brand company, and also affects the normal market economic order and infringes on the rights and interests of consumers.

Large brands like Procter & Gamble will also choose to arrange professional anti-counterfeiting personnel in various places to inspect various regions, and then complain and report to the local market supervision department for investigation and punishment.

For these suspected counterfeit and shoddy products, once the manufacturer identifies, the management department will file a case for investigation and punishment in accordance with relevant laws.

After Yang Fei founded the brand of Beauty Group, he has not relaxed his anti-counterfeiting behavior.

However, fakes are still unguardable and emerge in an endless stream.

After learning that the fake goods base was in Southern Province, Yang Fei immediately notified the relevant personnel of the group's Southern Provincial Headquarters to report locally and ask the law enforcement agencies to jointly enforce the law.

At the same time, Yang Fei called Jiang Ziqiang separately and told him about it, asking him to help pay attention.

Jiang Ziqiang listened to this, and said with a tiger in his mouth: "There is such a thing? Hehe, right under our noses? They are so bold! Yang Fei, don't worry, this matter will be handled by me, as long as you know the location of the processing plant, I will discipline them to fly with wings!"

Yang Fei said: "Please, Brother Jiang." ”

Jiang Ziqiang said: "Without further ado, I'll act immediately!"

Yang Fei hung up the phone, glanced coldly at the salesman Xiao Liu and the shop owner, and said slowly: "Article 214 of the Criminal Law, if the sale of goods that are known to be counterfeit registered trademarks, and the sales amount is relatively large, he shall be sentenced to fixed-term imprisonment of not more than three years or criminal detention and/or a fine; ”

The shopkeeper and Xiao Liu looked at each other, and asked in shock, "Boss Yang, didn't you just say that you should be lenient in confession?"

Yang Fei said: "I can be lenient, but the law does not allow it! If you commit a crime, you can be forgiven, then the cost of committing a crime is too low! What else do you need the law to do?"

Xiao Liu's face was like ashes: "Boss Yang, you have to count when you speak!" You said let me go and give me a red envelope!"

Yang Fei said: "I will give you a red envelope, but what is sealed in the red envelope is the law! This is to teach you how to behave!"

Xiao Liu screamed, his body went limp, and he sat on the ground, unable to move.

He is extremely remorseful, why did he fall into the net?

The shopkeeper's eyes were rolling, and when people were not paying attention, he turned around and was about to slip away.

The rat grabbed him by the shoulders and twisted him around: "Where are you running?"

"I—I'll go to the bathroom. ”

"Let's go, I'll go with you!"

"I didn't dare to work, I still didn't go, and suddenly I didn't want to. ”

"Hehe, be honest! Do you think you can run away? You can run away from the monk, but you can't run away from the temple!"

The shopkeeper had a bitter face and didn't dare to make a sound.

Yang Fei handed over these two guys who knew how to sell fake goods to the relevant departments for processing, and what awaited them would definitely be severely punished by the law.

In the afternoon, the results of the meeting of the Qinchi factory came out.

They were willing to transfer the remaining half-year advertisements to Yang Fei, but their opinions on the trademark were surprisingly unanimous, and they felt that buying the Qinchi trademark for 20 million was too cheap.

If it was half a year ago, Qin Chi had not won the bid king, and 20 million bought this trademark, maybe they would consider it.

Now with the blessing of the aura of the Biao King, they feel that the value of the trademark Qin Chi is far more than 20 million, and it is impossible to sell it so cheaply.

Yang Fei wants to win this trademark, but he also looks at the afterglow of the bid king.

The so-called emaciated camel is bigger than a horse, and the trademark of Qin Chi is still worth one or twenty million.

The most difficult thing to do is brand building.

Although Qin Chi is now caught in the blending door, which has affected sales, the trademark itself still has a certain value.

The other party refused to sell, which was also expected by Yang Fei, they still had a dream, and wanted to rely on this trademark, and then use the 100 million obtained from advertising to fight a turnaround.

As long as the management is done properly and the crisis public relations is handled well, this crisis can also become an opportunity.

This depends on the means and courage of Qin Chi's management.

Yang Fei came here to advertise the king of the six months, and now that the negotiation has been completed, the goal has been achieved.

Next, the representatives of the three parties will sign the relevant agreement at the CCTV Building in Beijin.

Subsequently, the advertising of the king will be replaced by the advertising film of the beautiful group.

As for which brand to use to make the list?

Yang Fei has long had a plan, that is, cardamom skin care products.

Cardamom is a new brand line launched by Beauty Group.

After the launch of this collection, Beauty Group did not invest much in advertising.

Everyone thought that Yang Fei was not optimistic about cardamom and the domestic skin care industry.

Unexpectedly, Yang Fei buried the foreshadowing here.

Cardamom has been advertising for half a year, which will definitely greatly increase its popularity.

And the news that Qin Chibiao Wang changed hands to Cardamom will also be hyped by the media, which is also a wave of free publicity.

This is a later story, so I won't show it for the time being.

Let's say that on the same day, Yang Fei was in Qinchi, and after negotiating with Director Ji, he received a call from Jiang Ziqiang.

Jiang Ziqiang's words were very brief: "Yang Fei, that processing plant has been destroyed! The main responsible personnel have also been controlled. ”

"Hehe, thank you, Brother Jiang. Yang Fei was in a good mood.

"What do you say? It's just a matter of effort. Do you know who the owner of that counterfeit processing plant is?"

"Who is it?" Yang Fei thought to himself, since Jiang Ziqiang asked so, there must be a reason.

Jiang Ziqiang said: "Hu Song." ”

"Hu Song?" Yang Fei felt that the name was familiar.

Jiang Ziqiang said: "What's the matter? You don't remember this person?"

Yang Fei groaned: "It's very familiar. ”

Jiang Ziqiang said: "According to his own confession, he used to be your employee and a senior engineer of the beautiful daily chemical plant. ”

"Oh!" Yang Fei suddenly said, "I'll just say, why is it so familiar, it turns out to be him!"

Hu Song used to be an engineer at the Vitality Factory, and later followed Wei Xinyuan to the Beautiful Daily Chemical Factory.

During this period, Hu Song and Yang Fei had a conflict, the reason was that Hu Song was a self-sustaining veteran, and after Ma Zhixia left, he asked to be promoted to vice president of R&D, but Yang Fei did not agree.

Later, Yang Fei appointed an intern at Qingda as the vice president of R&D, which caused Hu Song's dissatisfaction, so he resigned and left.

Unexpectedly, after this guy left Beauty Daily Chemical, he opened a fake factory, and specialized in imitating Beautiful Daily Chemical products!

Jiang Ziqiang said: "The people who came out of your factory actually set up another stove and built such a big underground factory, Yang Fei, shouldn't you reflect on it?"

Yang Fei smiled bitterly and sighed leisurely: "Yes!"