Volume II, The Green Years 162, Summit 2
"Mr. Yi, I think you will preside over the discussion of our group. ”
Zong Qinghou's decision was approved by everyone.
"Don't call me Mr. Yi, I'm young, everyone calls me Xiaofeng, that's what the elders in the family call me. ”
In a word, people who were still a little unhappy in their hearts were also ironed out.
Yes, the person in front of him is his junior, not only can he not have a comparison heart, but also help when appropriate.
"The elders carry love, let me preside, push back and forth is annoying, I will be the one to do, if the host is not good, everyone will blame the Zongzong. ”
"Haha......"
The atmosphere of the scene was very good, and Cheng Qi laughed the most after Zong Qing.
Li Jingwei has not said a word since he came in, and looked at him with scrutinizing eyes.
He is not worried, even if you are bull X, can you see that Lao Tzu is a reborn person?
After the greetings, get to the point.
"Today's discussion between the few of us was deliberately arranged by the juniors. Of course, wait for the topic of discussion, and don't mind it coming out. Our group of reporters will only come in and take a few shots, and then we will be free to change the subject. ”
After all this is said, everyone realizes that it is estimated that the next thing is the actual topic of this summit.
I am also very curious, what is the fundamental purpose of Yi Shaofeng's painstaking organization of this meeting?
"Let me first talk about a few topics that I have prepared, and ask a few seniors to give advice.
First, the development status of China's beverage industry;
second, China's beverage industry shows the development trend;
The third is how to become an increasingly severe competitive environment. ”
After listening to him, everyone understood that the last topic was obviously for Double Coke.
The first and second issues were discussed with great enthusiasm and were particularly trending.
The success of these people is not accidental, and each one is unique.
"Carbonated beverages are still in their infancy in China, so the future prospects are still very large. ”
Li Jingwei's speech.
"With the development of the economy, health and nutrition will become the first choice of the people. ”
Zong Qinghou's speech.
There are also Lulu, Coconut Tree, etc., all of which have made forward-looking speeches.
When it was his turn, he said only two words:
"In terms of trends, I see two things: one is that foreign beverages will dominate the market in the future, and the other is that electrolyte functional drinks and purified water will be the future development direction. ”
When a few old men heard his first point, they smiled bitterly and shook their heads, this guy is really, and he is thinking about dealing with double coke.
As for the third question, everyone is cautious about what to say.
He also understands that he does not expect to find allies at once at this meeting, and all he has to do is tie up some people with a chain of interests.
"I'm going to make tea and functional drinks, I don't know if you have any advice?"
Hearing his words, the first one to pull his face was Sunrise, and now his main market is iced tea.
"My combat readiness plan has been formulated for a long time, and I have no intention of targeting any domestic brand. Of course, in the competition, there will definitely be product overlap and competition, so I welcome all domestic brands to work together. ”
"Don't know how to cooperate?"
The man of the rising sun said with a gloomy face.
"Valuation, I take a stake in the technology, provide the technology and products. In this way, everyone may have a mind, then it might as well be the two sides to jointly build a factory, produce these goods, bundle together, choose one or two categories of beverages, and jointly expand the market, and this is not a threat to your current industry, the best of both worlds. ”
As soon as his plan came out, everyone began to talk about it.
"How much does the formula have a stake?"
It was Li Jingwei who asked the question, and he was not curious about this, because some people, as long as they gave him a little sunshine, he could tear the sky apart.
The least valuable thing about a drink can be said to be the recipe, but the most valuable thing can also be the recipe.
Drinks can only be unsellable water without recipes without marketing, and of course, success and marketing must be combined with beverage recipes that meet the tastes of more people to make the most of them.
"No matter what the formula, no matter the scale of the joint venture, the formula accounts for 10% of the shares, and the formula has come out, you can taste it with you later. ”
"How can you guarantee that after the factory is built, you will not embezzle or dilute the shares?"
Lulu's people questioned.
"The solution to this problem is very simple, any factory, no less than 3 shareholders, and the majority shareholder shall not hold more than 50% of the shares. ”
He thought he was being a little more utilitarian, so he softened his tone and said:
"Elders, believe it or not, I have no intention of controlling other companies except Feng Shang, I just think that if we all fight on our own, then the opportunity for others to take advantage of it will be much greater. ”
There was a knock on the door, and his words changed sharply and said:
"The beverage industry is currently showing a hundred schools of thought ............"
After the reporter came in, he recorded almost two minutes of material and went to another room.
He stopped reciting political thoughts, but because the topic just changed too quickly, everyone fell into a brief silence.
"Mr. Yi, if it's convenient, let's take a look at your so-called new drink?"
Zong Qinghou broke the quiet atmosphere.
"I don't dare to ask for it!"
He replied with a smile, stood up first, walked over and opened the door, and made a gesture of please to everyone.
They went to the product research room in another building.
Seeing everything in front of them, everyone's attitude is different.
Li Jingwei and Zong Qinghou showed a cautious attitude;
Lulu and Huiyuan's people looked envious;
Rising Sun had a look of disdain, thinking that Fengyun had too much money and burned it.
The first drink they tried was the unified fresh orange launched by Uni-President, but now Unification is still there, and there is an instant noodle war with Master Kong.
"It's not pure juice. ”
Huiyuan specializes in the production of fruit juice, so the first sip tastes that the ingredients are not pure.
"That's right, it's orange juice at around 25 percent, and it's a juice drink. ”
In fact, most of the taste of pure juice is not good, and in order to have a long shelf life, a huge amount of preservatives are added.
"It's a little sour and more tasty than pure orange juice. ”
Huiyuan did not hold on to the defects, and took the initiative to praise.
When I went to another set of samples, I saw a drink that was clear and resembled purified water, but with a significantly higher concentration than purified water.
"I position this drink as a sports energy drink. It has a good balance effect on the body's electrolytes after a large amount of exercise. ”
Several people tasted the products separately, because this is a new field, and the people present are all human spirits, so no one knows how to pretend to understand.
The last group of drinks, in appearance, resembles a taurine concoction, but with a unique aroma.
"This is Red Bull?"
Li Jingwei said.
"No, but the recipe is similar, it's all made with taurine and vitamins. ”
Li Jingwei was obviously interested.