Zhao Zhujiang was very embarrassed, he didn't expect to invite a merger and acquisition competitor to come over? He originally wanted to help Chu Yuanxi expand his contacts...... But it doesn't matter, because this communication will be jointly initiated by several science and technology innovation version bigwigs, and there are many competitors.

This is Chen Bingye took out a small notebook, on which were written a few questions, and asked Chu Yuanxi for advice: "Old Chu, in fact, I also have a few questions. You know, fantasy and games are actually very close. ”

Chu Yuanxi was curious: "Are you saying that fantasy is actually writing games, whether it is the system stream, the infinite stream, the mortal stream, the heavenly stream or the aura revival stream, all of them are full of the shadow of online games?"

It's not like I'm saying.,You fantasy authors are so unmotivated.,One or two are all written about the same.,Just play with the wool of our game line.,And the homogenization is too serious.,It's good to have a hundred different books in a million books!

The key is that the content is too boring, the protagonist must have several rivals when he comes up, these rivals must be high, and he must take the trouble to jump out and step on the protagonist at the starting point as low as, and then be beaten by the protagonist with a golden finger. Aren't they doing their own serious business? Also, you said that you wrote this content, you know all day long that you pretend to be forced to slap your face, jump out of a pretending to be a coercive and run in front of the protagonist to show the lower limit and be killed, and then jump another and be killed again, from beginning to end infinite loop can write millions of words, it's boring to death, I might as well just watch some online games!"

"I'm talking about the adaptation of fantasy into a mobile game, hey! Fantasy has enough maps, monsters, dungeons, equipment, and skills that are suitable for adapting games. Chen Bingye ushered in a wave of unexpected spitting, but decided to endure the humiliation, and said with a wooden face: "We also want to develop it ourselves, and what I want to ask is data." ”

"Oh, I'm sorry, I'm sorry. "Chuyuan Xilu Mountain Waterfall Khan," you ask. ”

Chen Bingye still had a wooden face: "Why don't you advertise based on 'buying volume', I see that a lot of them are propaganda." ”

The so-called purchase volume refers to the click on the ad page and jumping directly to the download link, which is simple and simple. Liao Xingxing also invested a lot of advertisements to buy volume, but compared with the overwhelming advertising advertisements, it was much less.

"Buy volume, this is not in a hurry, test it in the future, and the purchase volume will definitely continue to buy ads. used to invest a lot in publicity, but in fact, it was a function similar to 'fan awakening'. The carrier of self-media, you may also know that the reach effect is not so high, users pay attention, and there are many fans, but when a press release is sent out, how many are not necessarily opened, anyway, the proportion is very low. But I put a lot of publicity on several platforms where fans gathered, and they can always see it after the intensive bombardment. ”

That's what Chen Bingye listened to, because what he wanted to do was also an IP adaptation game. "How's the effect of your fan awakening? I don't think the data you've released before is particularly large. At least it's not particularly good compared to the number of followers and the number of ads. ”

"You can pull it down. The Ba people started by singing and dancing, and fans who only watch live broadcasts and short videos are the mainstream. They don't care about IP content. I've been working hard to drain the flow for most of the past six months, and I'm content to be able to move so much. If all the fans can be mobilized, then at least 50 million people will come in, and I will still have time to come to you?"

"But your retention rate is ridiculously high, is it all because of IP adaptation + random plot?"

"I don't think it's all, at least copycat our company may have to step on the pit. Chu Yuanxi's face was sinister, "I think the high retention rate is mainly because the fans who come are not mainly through the purchase volume, but our own fans are filtered and screened after layers of filtration, and they have long been very loyal, and they are basically relatively accurate game users." If it is a simple IP adaptation, then fans are not accurate game users, and the retention rate will not be so high. ”

"In other words, this retention rate may fall off a cliff after you buy on a large scale?"

"Yes. Looking back in a few days, I estimate that a true retention rate of 70% would be good. ”

"Even 70% is very high, isn't it? Why do I see a lot of big names saying that card games have a low ceiling?"

"The absorption capacity is not good, what is the use of high retention. Card games are still far inferior to chicken, MOBA, and MMORPG, and are disadvantaged in the exact group of gamers. ”

"Okay, I see. "Chen Bingye seems to have made some kind of determination, probably to make difficult decisions about cards and other game types. "By the way, by the way, you said you wanted to socialize at the player meeting in the afternoon, is that true?"

"That's true. Don't you know that games are very good at socializing? You can't tell the player, it's too true. Recharging krypton gold can divide players into layers, and players at different levels will naturally form their own social circles. ”

Chu Yuanxi was a little distracted when she spoke, thought about it, and then said: "And it's easier to do than live socializing." The live broadcast tyrant may also be pulled by the anchor, but the group is full of potential opponents and is exclusive. The game is different, it is easy to have a scene of fighting side by side, the relationship between local tyrants is comrade-in-arms, it is easy to create social needs, and there are also social scenes, which is very easy to do. ”

Chen Bingye closed the small notebook and invited Chu Yuanxi to dinner but was politely refused, because there were still three cosmic beauties waiting for him to have a banquet at the hotel, and he couldn't come all the way over, so he really didn't show up if he just said a few words, even if he created an opportunity for Yang Jiangang, he couldn't be so rude.

In a blink of an eye, the next day, Chu Yuanxi was ready to go to the auto show, and the others stayed in the West Lake to play for the morning and returned to the imperial capital in the afternoon.

As a result, Yang Jiangang also wanted to go, and invited Yu Li to go with him. Chu Yuanxi said in his heart that if you want to hurry, you can't reach it, Lao Yang, are you too anxious? Moreover, do you have money?

However, he is not fit to say such things. According to the schedule, Zhou Minxi's sisters are also going back to China today, so Yang Jiangang actually doesn't have much time, and it is inevitable that the monkey will be anxious.

Therefore, Chu Yuanxi specially pulled him aside: "I'll tell you Lao Yang, I didn't calculate it carefully, but after deducting DKP and the like, your year-end bonus and project dividends will add up to at least three or four million." I'm telling you this to give you a bottom line and know how much you can spend. Our team will not be short of money to spend in the future, and we will spend it when it should be spent, but don't swell. ”

Yang Jiangang rolled his eyes, "I still need money to pick up girls?"

"Don't you need it?"

"Yes, but I don't have any. I had to rely on my face......"

"No, I'll give you a bargain, if you don't spend more than 3 million, you can go from the company's account. You can just deduct 5% interest from the company at that time. Chu Yuanxi patted him on the shoulder and walked away.