Chapter 414 Development of a new series of engines
In fact, as Chen Geng predicted, after realizing that his previous attitude angered consumers, and that Ford, General Motors, AMC, Toyota, and Honda were behind the scenes, Lee Iacocca immediately adjusted his strategy, and at the same time stood up to apologize to consumers as soon as possible, and also gave an official explanation of these terms one by one.
This is the real killer!
Previously, the reason why consumers were very dissatisfied with Chrysler Group's "final interpretation right belongs to Chrysler" was that they were worried that Chrysler deliberately misinterpreted those terms and harmed their own interests, but after Chrysler launched the official interpretation of these terms, consumers analyzed them one by one, and were finally surprised to find that these terms did not actually harm their own interests, as long as it was abnormal damage, the terms they promised before were normal and effective.
And Chrysler also made it clear that this is Chrysler's official explanation, and all consumers in the future will be subject to this explanation when they encounter problems.
What's the fuss about!
Since Chrysler's original intention was like this, and he didn't deliberately harm the interests of the big guys, then ...... Everyone went back to their own homes and looked for their mothers, and it was important to go back to earn money quickly.
Even if the media that took the money from the major OEMs since then picked up the old news that Lee Iacocca "didn't talk enough" and said that he would only take the basic monthly salary, but in fact asked the Chrysler Group to reimburse seven or eight hundred thousand dollars a year, no one will pay attention to it now.
The reason is very simple, if a good person suddenly becomes stealing chickens and touching dogs, then of course everyone is very satisfied with him: you are a good person, how can you do such a despicable thing as stealing chickens and dogs?; but on the contrary, if you are a ruffian hooligan who is brave and fierce all day long, bullies the owner and bullies the west, and everyone can't hide when they see it, suddenly becomes no longer bullying people, and you can occasionally give a smiley face when you see it, but occasionally pick a handful of beans and a radish from your vegetable garden, do you still think this is a big problem?
Of course not!
Not only will you not be angry, but you may also take the initiative to pick a handful of beans for this ruffian, the prodigal son will not change his money, look, under my inspiration, this villain has now become a good person, I am really great!
Therefore, since Chrysler gave the official explanation, the various automobile products of the Chrysler Group not only quickly stopped the decline, but also increased their sales rapidly, shocking the jaws of countless so-called commentators and experts who had previously sung and looked down on Chrysler Group and Lee Iacoca.
But these have nothing to do with Chen Geng, and now he is taking stock of how much loot AMC has gained in this battle with Chrysler......
"By the deadline, we had recruited a total of 27 dealers, 121 engineers and specialists in the fields of automotive chassis, engine, suspension and transmission, one deputy sales manager and three regional sales directors from the Chrysler Group.
At the same time, a total of 49 spare parts suppliers, including glass, body panels, air conditioning systems, tires, etc., have lowered the supply price of spare parts;
In addition, we also took advantage of this Chrysler stock price fluctuation to make a profit from the stock market, and the detailed results have not yet come out, because there are still some stocks that have not been sold, but this time the profit on the stock market will not be less than $1.2 million......"
Jack Welch, who was reporting to the board of directors on his gains from the war, had a smile on his face.
Not only Jack Welch, but all the board members present at the meeting smiled crookedly: happy, so happy, not only successfully dug the corner of Chrysler, expanded AMC's marketing network, but also took this opportunity to smoothly lower the supply price of spare parts, these are all good things that can make long-term profits, compared to these, although the profit in the stock market is happy, but it is nothing.
Thinking that all this was driven by his young major shareholder, those small shareholders who were dissatisfied with Chen Geng before, perhaps because of their skin color or Chen Geng's age, looked at Chen Geng's eyes full of awe: I heard that he took this opportunity to even acquire two newspapers in Detroit with statewide distribution capacity, which is really ...... It's amazing! It's much more powerful than I thought.
Feeling the subtle changes of AMC's shareholders, Mirren, who is still Chen Geng's personal assistant for the time being, felt proud in his heart, and couldn't help but peek at Chen Geng, feeling extremely regretful in his heart: boss is definitely the most ideal candidate for marriage in a woman's heart, but unfortunately he is not interesting to himself, alas......
Jack Welch, who was careful to show off his achievements to the boss, subconsciously looked at his boss, but found that although his boss was also happy, he was happy, but that happiness could only be regarded as "Although I think that's the thing, but since you are all happy, then I'll follow everyone to be a little happy, so as not to embarrass the atmosphere", the expression on his face suddenly froze, and a question quickly rose in his heart: Is it such a big achievement, the boss is not satisfied?
"Sir, what are you...... Are you not satisfied with what we are doing?" the foreigner is also straight, Jack Welch asked directly.
Jack Welch's words also successfully attracted other directors and minority shareholders of AMC, and everyone subconsciously looked at Chen Geng, and then a deep sense of surprise rose in their hearts: Huh? Why is it that the big boss is still very happy to have made such a big achievement this time?
Chen Geng, who was thinking about something, quickly reacted and shook his head: "That's not it. ”
This is his own company, here, he has the final say, Chen Geng doesn't need to take care of anyone's emotions, after a short pause, he spoke again, looking at Jack Welch, Chen Geng said: "Of course I'm very happy to be able to achieve such an achievement this time, especially to teach that bastard Lee Iacocca a lesson, but is this enough?"
Past success belongs to the past, and the future awaits us, Jack, what are your plans for the company's next development?"
“......”
As soon as Chen Geng's words came out, the entire core management, shareholders, and board members, including Jack Welch, were instantly a little confused: Isn't today's meeting a celebration party, why did it suddenly change its taste?
Jack Welch reacted suddenly: the boss was a little dissatisfied with his smugness!
Yes!
Although the AMC has gained a lot this time, who is the mastermind of this "war"? It is Mr. Fernández; who is the commander-in-chief of this "war"? It is Mr. Fernández, and who has the greatest profit from this "war"? Of course, it is Mr. Fernández.
But even so, Mr. Fernández was not very happy, but naturally looked to the future, he is a specific executor, what is there to be proud of now?
"I ......"
Jack Welch was about to open his mouth, but as soon as he opened his mouth, Chen Geng continued: "Of course, no matter what, victory is a good thing to celebrate, so take out 800,000 from the $1.2 million dividend as dividends, and then ...... Jack, you look at giving everyone a few days off to let everyone have a good rest, even if this matter is over, the next AMC should focus on improving product competitiveness, technical level and comprehensive management level. ”
“......”
After a pause, Jack Welch immediately nodded, "Okay." ”
The reward has been given, the boss is generous enough, a wave of his hand is 800,000 US dollars, and there are not many people involved in the whole thing, if it is divided by head, almost everyone can share 8,000 to 10,000 US dollars, which is almost equivalent to a year's salary of an ordinary worker, and there are holidays, what is not satisfied.
Jack Welch subconsciously turned his head to look at the management in the conference room, and sure enough, everyone likes money, and everyone has a happy smile on their faces when they hear the boss say that they will give bonuses.
"Then," looking at Jack Welch, Chen Geng said the second thing: "The development plan you made for AMC before is good, I don't interfere, just implement it according to the plan, but I plan to develop a series of engines, is AMC interested in getting involved?"
Develop a series of engines?
As soon as Chen Geng's words came out, not only Jack Welch, but also all the minority shareholders and directors of AMC attending the meeting had their eyes lit up: they knew very well that their boss was not only an outstanding car designer, but also a very good attainment in engines.
"What engine?" asked Jack Welch at once, his face full of interest.
"The V6 structure is divided into two types: V6 and V8, the V6 structure has a displacement of 2.0, 2.5, 3.0, 3.5 and 3.8, and the V8 is divided into 4.0, 4.8 and 5.6, a total of 8 engines with a base displacement, and the possibility of developing high-performance engines on the basis of these basic displacements is not ruled out." ”
A group of people looked at each other: V6 and V8 structures, with displacements ranging from 2.0 to 5.6?
Finally, someone couldn't help it and asked his own question: "Mr. Fernández, I'm not questioning you, but...... What's the point of doing such a small displacement?"
No wonder this shareholder thinks so, they really can't accept such a displacement setting, the popular large-displacement V8 in the United States, the entry displacement of AMC's V8 engine is 5.7, and the maximum displacement of the V8 engine designed by their own boss is only 5.6; AMC's largest displacement V8 engine is 7.7 liters, with a single-cylinder displacement of 0.9625 liters, and a 2.0 engine is going to be V6, with a single-cylinder displacement of only more than 300 ml......
Even Jack Welch looked at his boss like this, and didn't understand why his boss wanted to develop a set of products that seriously did not meet the needs of the American market.
"Because under the influence of the energy crisis, American consumers who originally didn't care about fuel consumption are now beginning to care more and more about fuel consumption," Chen Geng didn't hide anything: "Don't you notice, those Japanese cars equipped with 1.6 liters, 1.8 liters inline four-cylinder small displacement, low fuel consumption and low fuel consumption are selling more and more in the United States, Chrysler family is the best model they sell, but among the 'family', the most sold is equipped with 2. For the 2-liter inline-four petrol engines, the 2.2-liter 'family' engine accounts for almost 55% of the sales of the entire 'family' range. ”
Jack Welch blinked, a little confused, he didn't understand what it had to do with his boss's talk about developing a new series of engines.
AMC's shareholders also have the same expression: since the market is now more and more recognized for small displacement engines, and those 1.6 and 1.8 displacement engines are also selling well, then why do you set the entry-level displacement to 2.0?
In this regard, Chen Geng's explanation is: "Because American consumers are the most picky group of consumers, they require low fuel consumption at the same time, but also require that the power can not be too bad, those 1.6, 1.8 displacement of Japanese cars although selling well, but almost every user is extremely dissatisfied with their power system, and I want to develop this series of engines, in addition to modularization, another very important concept is lightweight, high efficiency and energy saving, with a lower displacement, Lower fuel consumption for a more powerful performance than the displacement class. ”
Lower displacement, lower fuel consumption, to achieve the power performance of the boast displacement level?
Boss: This is ...... Crazy?!
"Because under the influence of the energy crisis, American consumers who originally didn't care about fuel consumption are now beginning to care more and more about fuel consumption," Chen Geng didn't hide anything: "Don't you notice, those Japanese cars equipped with 1.6 liters, 1.8 liters inline four-cylinder small displacement, low fuel consumption and low fuel consumption are selling more and more in the United States, Chrysler family is the best model they sell, but among the 'family', the most sold is equipped with 2. For the 2-liter inline-four petrol engines, the 2.2-liter 'family' engine accounts for almost 55% of the sales of the entire 'family' range. ”
Jack Welch blinked, a little confused, he didn't understand what it had to do with his boss's talk about developing a new series of engines.
AMC's shareholders also have the same expression: since the market is now more and more recognized for small displacement engines, and those 1.6 and 1.8 displacement engines are also selling well, then why do you set the entry-level displacement to 2.0?
In this regard, Chen Geng's explanation is: "Because American consumers are the most picky group of consumers, they require low fuel consumption at the same time, but also require that the power can not be too bad, those 1.6, 1.8 displacement of Japanese cars although selling well, but almost every user is extremely dissatisfied with their power system, and I want to develop this series of engines, in addition to modularization, another very important concept is lightweight, high efficiency and energy saving, with a lower displacement, Lower fuel consumption for a more powerful performance than the displacement class. ”
Lower displacement, lower fuel consumption, to achieve the power performance of the boast displacement level?
Boss: This is ...... Crazy?!