Today's Weituo is a new technology company based on WeChat, and if you only look at it from the current perspective, people will classify it as a social + investment company.

The four major platforms announced at this time last year are essentially an attempt and effort to realize traffic, which is okay at present, but the charge of the company's WeChat official account is only once every six months, and the commission of the online virtual products sold is also low because it is in the early gestation period.

Although the content on the official account is rich and does increase the retention of users on WeChat, the commercialization part is not particularly in place.

Compared with that revenue, it is more helpful to the invested companies.

However, profitability is not an easy task, and there is an endogenous contradiction between commercialization and user experience to a certain extent, and it is difficult to achieve both fish and bear paws.

For example, if you want to make money, then the easiest way is to give advertising space, and a large number of ads will naturally make money, and at the same time, the user experience will definitely decline.

From this point, Wen Xiaoguang began to express his opinions today.

He held the microphone, but he was not nervous, "Our company is also arguing about this issue, and to some extent, we have fallen into the dilemma of whether it is popular or not popular in the early QQ." It's not an easy decision to make, so I say that sticking to the user first comes at a price, and that price is hundreds of millions of advertising dollars in our company. ”

Believing this, even those who have only had enough of the basic nine years of compulsory education will understand.

Wen Xiaoguang said: "At this point, I have communicated with Ma Yun. He also has the opportunity to easily get a lot of revenue, that is, regardless of whether the product is real or fake, the one with the highest price will be put on the shelves. This is the same as the reason that Weituo wants to release a large number of advertisements, and it is the way to die. ”

"But the problem is not so simple, this 'Tao' is dead, but not to take is pain, often pain and lessons are the easiest to remember something, just a few CEOs have talked about corporate values, these three words are very easy to flow into the hollow, have to 'bleed' can not really go deep into the blood of the enterprise. The value that we adhere to is that we will never give up the user experience, and we use those revenues to convince every employee that this is our bottom line. What is the bottom line? People often think that giving up a little bottom line can get something, but in fact this is not the case, and sticking to the bottom line can be rewarded. ”

"From this point of view, the success of Weituo lies in the fact that we have caught up with the general trend of the mobile Internet, but in essence, we are doing our best to serve users. However, down-to-earth return to business itself, the core task of a company is to make a profit, but I don't know why, the attitude of the market is more optimistic than ours, even crazy. ”

Wen Xiaoguang in the camera also shrugged his shoulders and smiled, and his state looked quite relaxed.

In the middle of the sea.

Chu Qiuchen deliberately moved the computer in front of He Yating, and Wen Xiaoguang was on Tengxun's video, and she said, "Take a look." ”

People are like this, although they are very angry in their hearts, but when they really see that person's face, a lot of defenses are gone, "What is this?"

He attended the annual meeting of the Green Company in Wuhan. You know, my dad didn't qualify to go if he wanted to. Of course, I don't want you to see this, I want you to see how he deals with those difficult problems. ”

Although He Yating couldn't help but focus on the past, she still said: "He is so successful, who will make it difficult for him." ”

Chu Qiuchen shook his head, "The loveliness of human beings is that everyone is different, those who have a skill will not easily bow to wealth, even if you are successful, there will still be people who don't like you." ”

"The biggest problem with the development of micro-extension to this day, and the most questionable place, is that it is not really profitable. ”

However, Wen Xiaoguang, who was at the scene, did not feel that such a problem was difficult.

It is his responsibility to lead the company to profitability.

If someone else asks this, this is also the proper meaning of the forum exchange, otherwise it is to spend so much effort to sing praises to each other?

So the host also smiled and asked him: "There is nothing wrong with insisting on user experience first, and we all know the price paid by Weituo." However, the company is not a philanthropic entity, I believe that everyone who cares about Weituo and Wen also has the same worries and worries, that is, if you go down this road, where is the bright and future?

"That's right. Wen Xiaoguang laughed to himself, "I actually have it myself, but I don't have the entire investment circle I have contacted." This is very strange, I don't know where it came from, many people have told me that the mobile Internet is the future expectation, the future is not doubtful, it doesn't matter if you don't make money now, there will definitely be a way to make money in the future. ”

The camera gave several other bigwigs all smiling, and the slightly abnormal fact was eye-catching.

Wen Xiaoguang rubbed his nose, "Actually, in the early years, I was very happy to start a business. But in the past year, with the expansion of Weituo, I have gradually felt what Mr. Liu said is walking on thin ice and trembling, and I understand why Mr. Guo flies around the world and can't be idle for a moment. Behind this is actually the drive, the pressure. I'm a thin-skinned person, and I've taken a lot of people's investments, and if I end up making people lose money, I really don't want to go, and I didn't feel anything about it when it was tens of millions or one or two hundred million dollars. ”

"But now that number is very big when I say it, and the company is about the livelihood of many people, and I understand that all of this is my responsibility, so you have to ask me if I'm worried, and if I say no, I think it's not self-confidence, it's irresponsibility. The normal state of entrepreneurs is that they are always worried and stressed, and because of worry and pressure, they will force themselves to keep doing things well. ”

"We have never stopped working the issue of traffic monetization in the future, and so far, I can still say that we will adhere to the principle of user experience without compromise, and insist on taking the road of empowering companies in the same industry, rather than eating alone. The mobile Internet is a vast stage, and even if there is no anime, no games, and no videos, I can still find new areas of profit. ”

Suddenly, someone interjected and asked, "If you don't come out in the end, Xiaoguang, will you go back and follow the old path of Tengxun?" ”

This question is actually not easy to answer, if it will, then the trust of other companies in Weituo is gone. If not, then what if it doesn't work out? In the end, you will slap yourself in the face. And if you say no, but for no convincing reason, people will just think you're a dead duck - just a hard mouth.

This kind of communication seems simple, but in fact, the people sitting next to you are smart people with fast brains, and they are not your subordinates, so there is no need to give you face.

If you say it badly, it will immediately be ridiculed by the whole people.

It's a test of coping skills.

And Wen Xiaoguang's response was very simple, he said as if it were true or false: "If there is a day, I will not make this choice, I will sell WeChat to Tengxun." If he doesn't want it, I'll sell it. ”

Facing the laughter of the guests on the same stage, he spread his hands very easily, showing the vigor and uninhibition of young people.

The people who asked the questions themselves applauded for this person who went off the beaten path.

(End of chapter)