Chu Yuanxi went over and patted Yang Jiangang on the shoulder: "Brother, please mourn." ”

Yang Jiangang raised his head: "I'm happy, what's there to be sad about?"

"You were fined for looking at your phone when you had a meeting, do you still need to ask? This is the last and most important regular meeting before going online, and the fine can't be doubled, right?" Chu Yuanxi knew that Yang Jiangang had worked in Renren for several years, and he had given up the option of Renren.com, so he had special feelings.

So he decided to punish more as a sign of respect.

He thought that Yang Jiangang was called Hit Tianqu, but he didn't expect Yang Jiangang's rare calm today, and he didn't feel it when he was fined, as if he had entered a state of detachment. I only heard him say slowly: "Actually, I joined Renren in 06 years, and at that time it was called Thousand Oaks Games, and it was a web game, called "Cat Travel", I remember very clearly, it has not been merged with the school intranet. ”

"So early? I first knew that everyone was a page game "Strange Tales from the Sky". ”

"During that time, I changed jobs, and when I went back, everyone was already the first generation of IOS Apple Store overlords. At that time, there was nothing to do with Android, and mobile games were all up to the Apple store, guess what we did?"

"You're talking before 2012, right? I didn't have any games with me back then. What did you do?"

Yang Jiangang said triumphantly: "In 2012, we called it 'cross-screen game', which is the same server on the web and mobile terminals, but the recharge price is low, understand? ”

"Damn, you won't be beaten to death by apples like this?"

"Hey, Apple just doesn't beat it, you bite me? At that time, 30% of the channel fees were too high, hey......"

Chu Yuanxi suddenly felt that it was quite interesting to talk to Yang Jiangang about Renren.com, and he could learn from history. The rise and fall of everyone in the entire history of Internet development in the Celestial Empire is of great significance, and the mistakes made must be worthy of reference by those who come after them, and even the current situation of Baren Entertainment is likely to have something to learn from, and it should be reviewed.

It just so happens that Yang Jiangang has participated in the work of Renren in two different periods, this is a living fossil, many things can be heard as historical materials, it is a short history of white horses, but many interesting fragments are buried.

He knocked on the door of his head and said, "What impresses me the most is not this, it's another trick for everyone, and it's also very awesome." I remember that at that time, you changed the name and icon of the same game and packaged it, and put it into Apple's review as a different game, and then Apple gave it a review, which was a. When I first arrived at Pengfei Technology, I saw that one of your games occupied seven or eight positions on the Apple charts, and Zhen Nima was shameless. ”

"Hahahaha, I've experienced what you said, this is the method that our genius Sankei came up with, and it's much more awesome than your step-by-step. Yang Jiangang smiled, and after laughing, he talked about it: "But happiness is sad, this matter is the root cause of everyone's defeat." I remember very well that on December 15, 2012, Apple suddenly changed its face and removed all of our games from the shelves in violation of regulations. ”

"I don't understand that. Removal from the shelves is nothing more than resubmission for review, how can it be the root cause of everyone's defeat? But in my impression, it seems that everyone collapsed at once, as if they were killed by Apple's punch. After that, it was the world of "My Name is MT" and "Big Boss", and the Apple rankings were much cleaner. ”

Yang Jiangang sneered, "You don't know, mobile games only rose in 2012, and we mainly transplanted the previous page games to IOS, and then mastered the 'methodology' to make money, to put it bluntly, it is to make old games directly with flash." It's fast, and you can make money. That's it, but then those companies started to make games with Cocos, and we're special, special......"

Speaking of this, he had an expression that he couldn't bear to look at directly, and Chu Yuanxi was curious: "What are you?"

"We're out of gear. ”

"What?" Chu Yuanxi was inexplicable, "There is no one who can use Cocos? "Palmfun Technology is the company that developed the Cocos engine, and it is also in the imperial capital, so it is not too convenient for Renren to dig up.

"It's not just technology, it's planning. At that time, the strategy SLG was already the end of the world, but everyone has always made page games, and the most popular page game is SLG, and the planning level is also broken, and no one will make cards. However, at that time, 18,000 mobile game teams suddenly popped up across the country, and by the time everyone came back to their senses, it was suddenly a red sea, with a success rate of less than 1%, and everyone threw out a few products without hearing the sound, so it withered. ”

Chu Yuanxi was stunned for a moment, "I think, for the reasons for everyone's decline, your analysis is too tactical." ”

Yang Jiangang rolled his eyelids: "You despise me for being so low-level, just say it." ”

"Well, I'll be blunt, you're too vegetable. Chu Yuanxi stood up, "A company of this size, the Facebook of the Celestial Empire, the company that could be compared with penguins at the beginning, it is impossible for it to fall because of the reason you said, this reason is too harmful." Renren is the world's first pure social network to go public, earlier than Facebook, and it must be commercially backward that can quickly knock it down. ”

"What do you mean by commercial backwardness?"

"Like layout and decision-making choices, you think about how Nokia fell. I remember that a few of the successful games of Renren have not been on the Android channel? I watched them after I arrived at Pengfei, and I thought it was strange at the time. You follow me into Pengfei's front and back feet, remember Pengfei in 2013 had a 100-person intermodal transport team, right? Specialized in connecting various channels, at the beginning there were only a few Android channels, and then developed to 200, each channel has an SDK, and it is tiring to pick up SKR people. ”

"Yes, yes, it's stupid that Renren doesn't connect Android, but when we do web games, we don't intermodalize, and we don't get on the mobile phone. This kind of is called commercial backwardness? There are too many stupid things like that. At that time, I remember that the management of everyone did not take into account our planning opinions at all, and looked at the mathematical model first for everything, as if the mathematical model was omnipotent. And then there's the stupid performance, there are absolutely bugs in that performance system, and the executive planning must be replaced by a new batch of people in 6 months, and I think that with the ability of pony horses, I can't escape being laid off. ”

"That's how you left?"

"No, I'm an old planner, stronger than execution, and I stayed up until November 2013. In fact, in June, everyone's performance was too low to stand it, and they began to make strategic layoffs. At that time, the early core team basically got out, and then the company's top management patted their heads and parachuted a bunch of professional managers, this group of fools got several times the salary of the old man, but they didn't understand the product, and they didn't understand the game market. ”

。 m.