Yishang Xianzhou Hotel,

Twelve o'clock in the evening,

Chen Bei read the so-called plan given to him by Wen Xiaoguang, and on the whole, he felt that there were twelve words: the format was confusing! The content was talented!

In this 48-page document, he systematically explains why shirts with this brand culture are sold, why e-commerce and direct sales have grown by leaps and bounds in the past two years, why young people recognize this brand culture and what marketing ideas promote their brand culture.

Although there are still some inexperienced people's imagination and speculation about the real company's management and operation, and there are inevitably more distorted and over-idealized details, as far as the overall idea is concerned, he has made very far-sighted thinking about the background, ideas and development space of his own founding.

Except for one point, Chen Bei was very skeptical.

Wen Xiaoguang discussed his views on B2C in detail in the plan, and he believes that in some segments, there will be one or even more companies with a scale of 10 billion US dollars in China.

So there are great opportunities in certain segments that Ahri Baba doesn't pay attention to.

Chen Bei doesn't believe in this judgment, he doesn't believe that a large company with a scale of 10 billion US dollars can be born, and e-commerce has been held by giants.

In fact, he was right, because Ahri Zhuyu was in front, and there was really not much room for imagination in this line.

But in fact, Wen Xiaoguang's final destination for this entrepreneurship ...... Haven't mentioned it yet.

It's not that he wants to hide it, but he also wants to take it one step at a time.

It is more likely to be done as a business, and it is more likely to be sold.

When it comes to probability, both have a chance,

Of course, the latter is more likely - instead of dancing under the obscenity of giants, it is better to change the stage.

As for why this line of business is chosen now, the reason is also simple———— direct selling and e-commerce exploded in 09, and Vancl reached its peak valuation at the turn of 2010 and 2011.

That number is: $5 billion.

5 billion,

Dollar.

The mobile Internet is indeed a wonderful other side, but it is also a tragic battlefield.

Right now, he can't go in yet.

If you think about it carefully, which company has risen in the past ten years, which one is not desperately burning money? Takeaways, taxis, and shared bicycles, all of them.

And it is different from the traditional Internet, which occupies the entire network as soon as it spreads.

The mobile Internet, especially local life services, has a very obvious inherent deficiency - the network effect is not strong, and it needs to be expanded city by city.

What Meituan taxi is stationed in, it's all money behind it.

But it's not very profitable, so I can only keep financing, ABCDEF and even G round, ofo have mortgaged bicycles for debt financing.

Even if the company is still alive, the founders' shares have long since fallen to single digits. If you're lucky, it's the largest single digit, 9%.

If you still can't make a profit, what should you do?

Acceptance of the Acquisition.

Looking back, how much can a single-digit stake be sold? 1.5 billion RMB? or 2 billion RMB?

Doing this when you don't have the money will inevitably lead to rounds of 'undervalued valuation' financing in order to survive.

Isn't that a 'wage earner'?

Wen Xiaoguang doesn't want to be a wage earner.

So he's going to wait until he has the money.

Chen Bei looked back and forth two or three times, and then called Zhonghai.

He has a friend whose surname is Wang and his name is Wang Haoyang.

"Hey, Haoyang, it's me. I remember last time you mentioned that there is an entrepreneurship center in Hu'an District where real estate companies and the government run together, right?"

"Big brother, what time is it...... Wang Haoyang complained, and then said, "There is one, what's wrong?"

"You can help me go and see it tomorrow and rent two rooms. ”

Wang Haoyang instantly sat up from the bed in the rental house, "Brother, are you done resting?"

"Yes, it's going to begin. ”

"Great! However, we don't need to be in Hu'an District A, I know another place with a better environment!"

Chen Bei's eyes looked at the documents, and his heart did not fluctuate, "No, there are many good universities in this district, he should go to school here." ”

"Who?"

"I'll tell you to go back and find a place first. ”

Everything seems to be speeding up.

Because it takes some time to develop a website, it is very simple to build a simple one, but when it is serious rather than building for fun, it will take at least two or three months.

Wen Xiaoxiao packed her luggage at home,

Wen Xiaoguang was like an uncle, lying on the balcony blowing the wind, and soon he would leave here.

I have some expectations in my heart,

Much more than he expected from college life, because he was familiar with the rhythm of college.

Soon after, there was a knock on his door.

"I'll open it," Wen Xiaoguang saw that his sister was busy packing her luggage, and he took the initiative to open the door.

The eye is a plastic bag.

"I bought a few cooked foods, let's eat them together!"

is Wen Xiaoxiao's good friend, the young lady named Ding Qiaoren, she likes Wen Xiaoguang, and she has to look at him every time.

"Come in, Sister Qiaoren, dinner is ready, waiting for you. ”

"Don't be polite to me, I'm afraid that Xiaoxiao's cooking won't be delicious, so I brought the dishes. "Ding Qiaoren likes to joke and can also be a nymphomaniac, she is a very optimistic girl.

"Qiaoren, you're finally here, I've been waiting for you for a long time. ”

"Let me see," Ding Qiaoren circled around the two big boxes in the living room, "Are you really going to leave your hometown?

"It's not that I won't come back, Zhonghai is not far away, and my sister and I will return to Xianzhou when we are free. ”

Ding Qiaoren gave Wen Xiaoguang a thumbs up, "Little brother, you're great!"

Because he was leaving, he was actually looking for her to say goodbye, and after a few days the college entrance examination results came out, Wen Xiaoguang might come back, but his sister was not necessarily.

When eating.

Ding Qiaoren grabbed his chopsticks and asked, "What are you going to do after you go to Zhonghai?"

"Xiaoguang opened a website, and I went to recharge. ”

"I didn't find you so capable before," Ding Qiaoren looked at him suspiciously, "It's only been a long time since you became a successful man." Alas. ”

"What are you sighing for?" Wen Xiaoxiao asked.

"I feel heartbroken, such a handsome and successful man doesn't know which little girl is cheaper, I don't expect it, but Xiaoguang, you have to remember that if you meet an excellent man, you must introduce it to me. ”

Wen Xiaoguang was stunned, thinking in his heart, Sister Qiaoren is amazing.

"Well... I'll definitely keep an eye on it. ”

Ding Qiaoren pouted, "I can't accept the fact that you two are rich." Xiaoxiao, how do you feel during this process?"

Wen Xiaoxiao said: "Just... I feel more and more that this kid is not a bear child. ”

Wen Xiaoguang: "......"

"I really didn't expect emojis to be so valuable, I knew that I would also learn some painting and engage in a few of them. ”

"Survivor bias, this industry is not very good, so don't try it. Wen Xiaoguang said while eating the food.

"Survivor bias?" both girls wondered at the same time.

After chewing, he said: "During World War II, the Allies wanted to thicken the armor of some parts of the fighters, and after statistics, it was found that the wings of the planes that flew back were more bombed.

The two girls nodded.

Wen Xiaoguang shook his head, "Wrong, you should add armor to parts that are less hit, such as the cabin." ”

"Huh? Why is that?"

"Because most of the planes that were shot in the cabin did not fly back. ”

Ding Qiaoren suddenly, ", it's really true when I think about it!"

Wen Xiaoxiao watched the play silently, she is used to her brother's crushing of others' IQ and knowledge, and you sometimes can't understand his profundity.

"You brain, no wonder you are a blockbuster, listening to Xiaoxiao, you have indeed made a lot of money?"

Wen Xiaoguang nodded, "Sort of." ”

"What would I do if I wanted to be like you?"

“emm... There are many factors, I think the most important thing is to persevere, and people who know how to persist are a little smarter, and what they do will not be too bad. ”

Ding Qiaoren asked, "What about you? Are you much smarter, or are you more persistent?"

"Me?" he shook his head and smiled, "I should be considered very lucky, plus some smart, luck is very important, you see Wen Xiaoxiao." ”

'Poof' Ding Qiaoren covered his mouth and laughed.

My sister was very unhappy and asked him, "What do you mean?"

"It's nothing, it's better to play well than to platoon, luck comes, no one can do anything. ”

......