Chapter 454 Asset-light model

The four of them gathered in the coffee bar in the school and ordered a cup of coffee each, Li Feng said: "This time our drone project won the first prize, which is what I expected." After all, our project has dry goods, both technically and commercially, it is very powerful. Now that we have won the first prize in the entrepreneurship competition, next, we have to really implement this project, set up a company and start mass production, and strive to get our drone on the market as soon as possible. ”

Tao Yuexi said: "To set up a company and invest in the construction of our factory, what is the total amount of funds?"

"How can it be so easy to set up a factory, it is estimated that five million is indispensable. Liang Dapeng held his cheeks and estimated blindly.

As soon as Fan Yuhao heard this number, his brows were knotted, five million was simply an astronomical amount for him, let alone seen it, he had never thought about it. If you really have so much money, why don't you have to invest in building a factory? I'm afraid I won't be able to spend it all in my life.

"I think this project still needs to follow an asset-light model. Li Feng thought for a while and said.

"What is the asset-light model?" asked Tao Yuexi.

"It's about outsourcing part of our business and keeping only our core business. Li Feng said, "For example, after we design the drawings, we outsource the production tasks to the factory, which produces them, and then we obtain products from the factory and sell them to the outside world." ”

Liang Dapeng nodded: "In this way, we don't actually need to invest in building a factory, we only need to carry out design and development." ”

"That's the reason, design and development is mainly mental activities, not limited by the venue, we will set up a company in the future, the initial scale does not need to be too large, only need the research and development design department and sales department, and the early sales method is still based on the enterprise side, not for individual consumers, so we don't even need to place advertising. As long as you grasp the core, such as the field of aerial photography, and sell it to TV stations, new media institutions, and scientific research institutions, you will definitely gain something. ”

The other three all nodded, they were all laymen, and they were almost blind to what to do with the company, if there was no Li Feng's suggestion, I am afraid that this company would not be able to do it for a while.

"What you said about the enterprise side, the sales method is different from that for individual consumers, an order often has a certain quantity, and it may only take a few orders to reach the number of factory mass production. Tao Yuexi said.

The number of orders is extremely critical to reduce costs, the same drone, the cost of laboratory manufacturing, and the cost of mass production in the factory is completely different, only to achieve the scale effect, in order to reduce the purchase price of various materials, give full play to the advantages of mass production.

In the current market, the demand of individual consumers for drones is still uncertain, taking a step back, even if there is a large number of potential demand, it is also necessary to stimulate these needs through advertising, and advertising is very costly.

Therefore, Li Feng chose to take the order of the enterprise organization, which is the reason, by recruiting a sales team, let the salesman take the initiative to communicate with the target enterprise organization, as long as an order is negotiated, it may be dozens or even hundreds of units, more importantly, compared with small-scale fragmented sales, the after-sales service of this bulk sales is also more convenient, as long as it maintains long-term contact with the corresponding enterprise organization, if there is a problem, after-sales personnel can come to the door at any time.

In addition, there is an important advantage, that is, the sensitivity of enterprises to the sales price of UAVs is lower than that of individual buyers, an individual buyer, perhaps because of the price of one or two hundred yuan, will give up the idea of buying, and the customers of enterprises and institutions pay more attention to the speed and quality of service, and the price will not seem to be cheaper.

After Li Feng explained this truth to the three people present, everyone admired him even more.

"We currently have a team of four people, and I don't have much experience in the drone business, so I need the three of you to work together. From the current point of view, the asset-light model is the most suitable model for us. In the early days, we didn't even need to set up our sales team, but just focus on R&D, from the perspective of cost control, try to optimize our design scheme on the premise of achieving all technical parameters, so that the difficulty of mass production can be quickly reduced, so that we can find a matching foundry. Li Feng said, "This is very important, and it is also the key to determine whether our asset-light model can go ahead." ”

"Well, it does make sense, but in this way, there is a disadvantage, that is, our control will be reduced, once the dependence on the foundry is formed, the other party can find various reasons to raise prices. Therefore, the foundry cannot find only one, there must be multiple factories to match our production requirements and form a competition. This requires that our design scheme is as concise as possible, and the less difficult it is to manufacture. ”

"It's true, only when the difficulty of manufacturing is reduced, can more factories have the capacity to produce. Li Feng said, "Our goal is to position ourselves as a technology-based company focusing on design and research and development. ”

Li Feng's definition is actually very demanding, after all, it is easy to engage in production, and you only need to follow the process step by step to make products.

But engaging in R&D is different, not only requires a lot of technical accumulation, but also requires an innovative mind. Therefore, even in the United States, which is the world's highland of talents, it is rare for a technology-based company to start with pure R&D.

"Since this positioning, talent is very important, and a few of us alone are far from being able to support a technology-based company. Liang Dapeng said, "If you really want to do a good job of drones and reduce production costs, I am afraid that a research and development team of at least ten people is needed." ”

"Yes, talent is the core. Now we have a 1 million start-up support fund, which is used as our start-up capital, first register a company, and the school will provide us with a good office environment in the business park. "When the company was established, we started looking for our talent team. ”

"Then where can I find someone?" asked Fan Yuhao.

"There are many ways to find people, but I think it is better to adapt to local conditions, first in our school, and then in Jinshanhu University Town. The entire Jinshanhu Town is the cradle of talents, and you are worried that you can't find suitable scientific and technological talents?" Li Feng said with a smile.