Time back to February 90, all twenty-five finance students were sitting in the hall of their dormitory building, Zhou Ming stood at the long table, and happily announced to them: "Students, I want to tell you a good news, according to Ye Ning's summary calculation just now, as of eight o'clock this morning, the turnover of our dormitory convenience store has reached 50,000 US dollars, and the net profit has exceeded 30,000 US dollars!"

As Zhou Ming finished speaking, all the students in the finance class immediately cheered, although they all saw the hot sales, but when Zhou Ming said this number, they still felt a burst of ecstasy.

Maybe the feeling of 35,000 US dollars is not so strong, but if it is converted into RMB, it means that you have sold more than 400,000 yuan of things and earned more than 250,000 yuan, and this income is probably comparable to the monthly income of some small enterprises in China. Especially now that the dormitory convenience store opened at 6 o'clock yesterday afternoon, it has only been 15 hours now, and it has earned 250,000 yuan, so what if it is a week and a month?

Of course, the account is not calculated like this, because it is impossible to have such a hot situation as yesterday every day, yesterday was a special reason, it was promoted at the cocktail party, and it was deliberately delayed for a few days, and when the curiosity of the students was suspended to the apex, the students were driven by passion to come to the store one by one like the most fanatical believers, and every minute there were more than a dozen students shopping at the same time.

; This may not sound like a lot, but it is already the limit of what a dormitory convenience store can accommodate, and any more people will have to queue up in the hallway.

As a result, yesterday's team was almost on the second floor, in addition to the students of Colander College who participated in the reception, and even the students from other dormitory buildings also came over, if it weren't for the quality of the students from Harvard University, I am afraid that there will be such a long line, and there are no security guards or police, and there will be some chaos if it is not good.

However, although the sales situation in the following days could not be so hot, with the popularity of this first day and the particularity of the dormitory convenience store, it is still no problem to maintain sales of several thousand dollars a day, which is already too much beyond the estimate, and it can be called a myth.

Since it is such a mythical thing, it will naturally make the students ecstatic, because this is the victory of their finance class!

But Zhou Ming felt that this joy was not enough, he continued: "The popularity of the first day does not mean that it can be so popular every day, but what I need is to maintain this hard-won popularity in the future, and my goal is to reach one-third of yesterday's daily turnover in the future." ”

Zhou Ming's words stunned everyone like a bombshell, and the classmates all looked at each other, they were all very happy with Zhou Ming's ambition, but at the same time, many people also had a trace of uneasiness on their faces.

Zhou Ming noticed the expressions on the faces of his classmates, and he said, "I know what you guys are thinking, but I want to tell you that it is possible to maintain popularity, but we need to use our brains more carefully." ”

In the face of Zhou Ming's words, all the students in the finance class had a blank expression, it was not that they didn't think about it, but they really had no direction, Zhou Ming had to take the initiative to give them a hint, Zhou Ming asked: "Students, do you know MJ? He is the most influential star in the United States, even the eighty-year-old grandmother who stays at home may be able to hum a few words of his song, and four or five-year-old children may be able to imitate a piece of his original dance steps." ”

"At the same time, he is also the most profitable star in the United States, as far as I know, just last year, his agency generated more than 500 million US dollars in revenue through him, and his most representative album even created a crazy 4.1 billion US dollars in global revenue, do you know what the reason is?" Zhou Ming asked.

"He's a star, and his fans will be willing to pay for him. Li Yang was the first to answer.

"That's why we can do it according to the gourd. Zhou Ming said.

Everyone was stunned, they looked up at Zhou Ming in a daze, they didn't understand what Zhou Ming meant, and finally the squad leader Chen Shu asked cautiously: "But teacher, MJ He is a big star in the United States, he has many, many fans, how can we compare with him?"

"He has fans, so why can't we cultivate them?"

Zhou Ming's rhetorical question is like a morning bell and a dusk drum that makes people feel like a kind of enlightenment, and the students then thought: Yes, celebrities can have fans, and companies and products can also have fans, for example, the world's No. 1 Coke, isn't he a beverage empire created by relying on Coke's supporters? There is also the world's No. 1 fast food brand McDonald's, so since these companies can, then our dormitory convenience stores can naturally do the same.

"We can tell students through advertisements and flyers that shopping at the dormitory convenience store is a very fashionable behavior, and at the same time, we can also sell a product with a monthly discount by discounting one product a day, or by giving every customer who comes to the store a vote, and even a whole month of next month. ”

Zhou Ming continued: "Through these methods, we can firmly attract the attention of customers to our dormitory convenience store, and when all the students get used to our dormitory convenience store, our sales will naturally stabilize." ”

Speaking of this, Zhou Ming spread his hands and said: "Of course, these things will be left to you, I won't take care of it anymore, and you are also responsible for the opening of a branch of the dormitory convenience store." ”

"Teacher, don't worry, with the opening of this first dormitory convenience store, Li Yang has accumulated a lot of experience, and I believe that the next work will be very good, and we will definitely fill every corner of the Harvard campus with dormitory convenience stores as soon as possible!" said Chen Shu on behalf of the students.

Zhou Ming smiled, and he said to Chen Shu: "It's good to have confidence, but you don't need to be in a hurry, after all, you have to take steps step by step, and if you take too big a step, it's easy to pull the egg." ”

The hall laughed with Zhou Ming's teasing, and Zhou Ming laughed at the classmates for a while and then said: "Okay, there is no class today, except for the people who have been assigned to be on duty at Colander Academy, wait a minute, you can discuss how to cultivate our dormitory convenience store fans, and how to expand the plan, I have something to go out now, I hope to see a plan that makes me give a thumbs up when I come back." ”

After speaking, Zhou Ming got up and left the dormitory, he and his bodyguard** went out and got into the car, drove all the way east out of the Harvard campus, and came to a golf course in the western suburbs of Brighton.

Parked the car in the parking lot, Zhou Ming followed the guidance of the stadium staff to the lounge, Hoover, the branch president of the Brighton branch of the China's bank, was waiting here to drink tea, he didn't get up when he saw Zhou Ming coming in, so he stretched out his finger and pointed to the seat opposite to signal Zhou Ming to sit down, and only after Zhou Ming sat down did he ask: "Do you know why I came to you today?"

Zhou Ming shook his head, and Hoover revealed the answer to him: "Because you disappointed Mr. Tiger very much." ”

"I'm sorry Mr. Hoover, I have a lot of respect for you and Mr. Tiger, but I don't know where I disappointed him. Zhou Ming asked.

"Are you still pretending to be stupid? I'll tell you," Hoover said, "and I ask you, do you have a dormitory convenience store that you're doing?"

Zhou Ming nodded yes, and Hoover then asked, "Not only do you want to do this project yourself, but you also pull your finance students to work on this project with you?"

"That's right," Zhou Ming thought for a moment and explained, "Mr. Hoover, I don't think there's anything wrong with this, and this project is very profitable, yesterday was the first day of opening, and my convenience store project made a net profit of $30,000." ”

After listening to Zhou Ming's explanation, Hoover sneered disdainfully: "Do you think 30,000 dollars is a lot? Of course, if it is indeed a lot for ordinary Americans, it is enough to register a small company in Brighton, but you are Zhou Ming, you are bringing elite talents selected from all over China, and you are still destined to achieve great things in Mr. Tiger's eyes, how can you do such a thing that poor students are forced to do?"

Zhou Ming didn't speak, and Hoover continued: "Zhou Ming, I know that you are a very proud person, you obviously have a very large amount of capital in China, in Hong Kong City, and even in North Russia, but you just don't want to use it, you want to start from scratch, but I want to say, you are simply redundant!"

"You calculate that you make $30,000 a day, and you don't make $1 million a month, but do you know the cost of Brighton's mayoral campaign? The total expenses before and after are a staggering $20 million, even if you are an average city councilor, you have to prepare at least $5 million for the campaign, do you calculate how long you have to save for the election with that little profit?"

Hoover said again: "Oh God, I forgot, just this 30,000 dollars is still the popularity you earned through suppressed means on the first day, but I'm afraid that your profit will only get smaller and smaller in the future, and it will be great to be able to make three or four thousand dollars a day, right?"

In the end, Hoover concluded: "Zhou Ming, you have to remember that you are the person that Mr. Tiger fancies, your life is destined to be different, whether you can fulfill Mr. Tiger's request to create a consortium that is very influential in Brighton and even Massachusetts before graduation, it depends on how you act, and what you are doing now is very undesirable, you have to correct it!"

After Hoover finished speaking and Zhou Ming, you look at me, I look at you, the two looked at each other for a while, and then Zhou Ming asked, "Mr. Hoover, are you finished?"

In the face of Zhou Ming's rhetorical question, Hoover immediately had an urge to go berserk, because he said such a thing freely, but you didn't listen to what you said at all, or what's going on? This is too disrespectful, right?

However, Hoover was a mature entrepreneur after all, and he finally held back, and Zhou Ming said: "Mr. Hoover, although I respect you and Mr. Tiger, I want to say that my own life and career are my own business, and I can do whatever I want, and it has nothing to do with you." I'm grateful to Mr. Tiger for asking me that, but whether I want to do it or not, and how I want to do it, is my own business. ”

"Of course, I admit that the dormitory convenience store project I'm working on now isn't as profitable compared to other things, but this is a beginning for me, you can not understand or even object, but you don't have any right to interfere with me!" Zhou Ming said.

Zhou Ming's last sentence made Hoover feel a momentum like substance, which made him subconsciously lean back, and finally he said: "Okay, you Zhou Ming, you really can't listen to your words, you are really blind, and it's a pity that you are in that financial class!"

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