Chapter 656: Building a Penguin Platform

Li Tianlong's face was ruddy, looking a little happy, during this time his network social division was the spring breeze when the spring breeze was proud, with the establishment of the group's investment fund, the network social division became the strongest department in the entire group to control funds, surpassing the e-commerce and online payment division, becoming the group's money bag.

Now, Li Feng plans to build the Penguin chat software into a comprehensive platform, and for Li Tianlong's department, the weight within the group has obviously increased a lot.

The network social business department, which was originally the weakest of the three business divisions, finally has a time to raise its eyebrows.

"The current development momentum of Penguin chat software is very good, and now there are more than 18 million registered users, and the number of online users has exceeded 3 million, ranking first among all software in China. And the growth potential of Penguin chat software seems to have no bottleneck period, and it has maintained rapid growth. At present, the total number of domestic Internet users is about 70 million or 80 million people, and it is a certainty to break 100 million at the end of the year, in this case, I think the growth rate of Penguin chat software will be faster, and it is expected that by the end of this year, the average number of new registered users per month can remain at the scale of two million, so I think that as long as it develops for another three months to half a year, Penguin chat software can completely monopolize the domestic instant messaging field, and let other competitors who covet this field completely withdraw from the market. Li Tianlong said very confidently.

These words seem to be a little arrogant to others, but Li Feng is very clear that Penguin chat software has indeed reached such a huge growth scale in the future, and it only took a few years to completely establish its unshakable market position in the domestic instant messaging market.

From the perspective of the market, Li Tianlong does have his merits, although he is a little ambitious, but his ability to analyze the general trend of industry development is quite in place, which is also his biggest advantage.

Due to the very strong exclusivity of the online social field, once the user's own communication rights are only fixed in one software, it is difficult to transplant these users to other new software, and because everyone is using Penguin chat software to communicate, those who are new to join, even if they want to use other software, it is completely impossible.

Therefore, this market is the first-mover advantage that determines everything, since the penguin chat software has established an absolute monopoly position in the market, then the next marketing has become a spontaneous behavior, and the operation direction of the software is mainly focused on the upgrading and optimization of user experience.

After listening to Li Tianlong's report, Li Feng nodded and said: "At present, the development momentum of Penguin chat software is very good, and it has become a software with the most users in the entire Huaxia Internet field, which is also the biggest advantage of our New Dream Group. In the past, we have not made good use of this advantage, just to see its role in traffic import, if it is integrated into a platform, the rich software and Internet products of our group into the penguin chat software, then the future impact will be very huge. To take a very simple example, the online game industry can be combined with the Penguin chat software, allowing users to open the game platform directly through the penguin chat software, binding social networking and entertainment together. ”

"That's true, the traffic import I did through the penguin chat software before, is often unsystematic, so it does not play its maximum value, if the various functions of the Internet product are connected together in the form of plates, all embedded in the penguin chat software, then the software itself has become a huge platform, as long as you click on the penguin chat software, you can use other Internet products, not only rich and convenient. Li Tianlong added.

Everyone present also nodded, although it is not good for the other two business divisions to strengthen the position of Penguin chat software in the group, but in exchange for interests, the Internet products and applications of the other two business divisions have also entered the penguin chat software, which is very helpful for them to get more traffic support.

Overall, it's a win-win solution, so everyone can accept it.

"To give another simple example, we can also bind finance to the Penguin chat software, that is to say, transplant the software functions of our Caifubao online payment platform to the Penguin chat software, and we can realize the transfer between users, which further expands the online social behavior to the depth and realizes the capital exchange between users. Li Feng said.

The reason why Li Feng said this is also to find a balance between various business divisions, and combine the superior products of each department with Penguin chat software, which is also an effective means to help other departments carry out market promotion.

Therefore, whether it is Zhou Wenyang or He Guojun, they did not show much resistance to Li Feng's idea of building a big platform for penguins, but agreed with it.

"I think this solution is very good, if the penguin chat software becomes a comprehensive platform, then our other products will enter this platform in an embedded way, so that e-commerce and online payment socialization, which will help enhance the stickiness of our business, and at the same time, for the penguin chat software, this will also allow users to increase the frequency of use, forming a virtuous circle." He Guojun said.

Zhou Wenyang also agreed: "Our online games and online literature can dive into this platform, these two businesses have certain social attributes, and the Penguin chat software has a high degree of fit, as long as it is integrated, the experience of the Penguin chat software will also be greatly improved, which is like establishing a large commercial complex on the network to meet the user's all-round experience." ”

The three major departments have expressed their positions, and this matter can be quickly promoted.

Li Feng said: "Okay, then this matter will be led by the network social business department, and the other two departments must cooperate closely, once this comprehensive platform is completed, our group will have its own aircraft carrier, no matter how fast the opponent changes in the future, at least we have the strength to fight." In the future, the market will change faster and faster, we will face more and more opponents, to maintain the dominant position of our group, we must establish our high ground, Penguin chat software carries such a mission. Therefore, for this matter, the network social business department must be carried out seriously, and I hope that by the end of this year, the initial construction of the platform will be completed. ”

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