The situation of Xiaokang seems to be simpler than that of the Ba people, and the most important things for Chu Yuanxi are two things, but in fact, they are also one.

The first phase of store expansion in eastern Guangdong Province is about to come to an end, and in nearly 3 months, two 200 stores have been expanded. Then the backbone is drawn and marched into the magic capital, so that the end of the previous cycle becomes the beginning of the next cycle.

It is definitely easier to say that it is easier to enter the Demon Capital than in Eastern Guangdong Province, because I already have the experience of opening a base in Eastern Guangdong Province, and I can reproduce it to the Demon Capital. But it's complicated and complicated, because for convenience stores, the magic capital is a big battlefield, and the three strong people of the island country have gathered heavy troops, especially the whole family, and the demons have been dominating for many years.

But if you want to talk about the whole family, it is also a cup, because the whole family in the country is a joint venture between the whole family of the island country and Kang Shuaibo, and the control is in Kang Shuaibo's hands, which is very embarrassing.

Kang Shuaibo, it is not a good stubble, while using Kang Shuaibo's self-built supply chain to make means, all the huge profits of the whole family of the country are left in the self-built supply chain, and on the other hand, the profits are shared equally with the whole family of the island country. As a result, the money is not less, but the whole family of the island country can only drink Northwest Wind with half of the shares, because the joint venture company has always maintained a slight loss, and of course there is no dividend.

The most important thing is the store, the second most important thing is the product, the latest information from Du Yi is that the quality of life products that go OEM in July can be mass-produced, in other words, they can be fully put on the shelves in the three operating cities.

Lao Fan happened to choose this point in time to visit Xiaokang again.

This time he didn't bring Chen Junsheng, he came with a real big name, Ms. Wu Wei, who took over the overall investment and finance of the group after Mr. Cai left last year, and was also Chen Junsheng's top boss.

Chu Yuanxi thought about it, I'm afraid I can't pretend to be able to do it anyway, the main functions on the social side have been launched, and then tell people that the functions we are engaged in are for local life, and people have to believe it.

In the process of milestone 6, the social function will definitely be fully launched, and at the end of June, users will be presented with the long-brewing "Kangkang", a community function grouped according to user tags.

This rustic name was changed later, just rubbing an Internet hot word "let me be healthy". The function is a big test of the function of the well-off map, location and cycling track, and the user is labeled according to the above three, mainly referring to the parameter of stopping time.

This grouping function is actually relatively easy to achieve in the well-off operation area, leaving the operation area, there is no store data, there will be a relatively large difficulty, so it cannot meet the national demand for the time being. Chu Yuanxi's requirement is that users of the same residential community must be able to be grouped into the same group, as well as in the same office building, to meet the problem of social needs but lack of channels between neighbors.

In fact, in the concept of "group", all kinds of different groups have different needs, in the jargon called subdivisions, which is why the business of group socialization still has room to develop under the iron curtain. No matter what, it is all big and generalized, and it is a whole category of people, so the function must be generalized and cannot be targeted.

DingTalk is aimed at the needs of the "enterprise group". WeChat's group function is generalized, and the person in charge of the company can build a WeChat group, but the function cannot distinguish between the company group and other groups, and it cannot meet the special needs of a certain part, so it gives DingTalk the opportunity to do functions in the subdivided field, which can be done within the group or between groups.

Kangkang is also the same reason, aiming at the gaps left by WeChat in the "regional group", and doing functions for the special scene of the region and the user relationship in it.

It is not a pulse, it does not need to be artificially divided with a company as a unit, nor is it a so-called anonymous social network, and users are not encouraged to change their nicknames frequently. Each group is assigned an AI group owner, who is responsible for management, such as reviewing the user's "door" function and removing users from the group, so as to ensure the purity of the regional group.

In fact, the development of these functions has been completed a long time ago, including the community control functions provided to relevant departments after the Spring Festival. However, AI only assumes the functions and responsibilities of the group owner, and is not responsible for pushing coupons, which means that it draws a boundary between social networking and community operation, but also leaves a channel to open up.

Why do many people in WeChat pour spam into the group? Because WeChat only restricts the spread of spam information, blocks links and interfaces, but does not block the sharer, users can dump garbage unlimited times, anytime, anywhere, as long as it does not involve sensitive information.

Xiaokang does the opposite, and the various types of information pushed by users are managed differently, and they are also forwarded messages, and the news can be transferred unlimitedly, but the coupons are not available, and users only have a few opportunities in a day. This is a great test for the system to identify and distinguish between commercial information and non-commercial information, because it is bound to not allow users to manually choose what to transfer when forwarding, and the system must identify it.

Once this is the norm, it will leave a good channel between social and community operations. Some merchants who have developed their own group purchase hierarchical discount function after accessing the AI group leader can fully encourage users to share the gift package in Kangkang and buy it with the entire community or office building, which not only improves GMV, but also uses the traffic of the well-off to gain customers.

In addition, the "Blackboard Newspaper" function will be launched soon.

This is a functional article similar to the official account, but in the form of the information bulletin board in the community in real life, the blackboard notice on the university campus, etc. Its user interaction interface is like BBS, but no, each floor of BBS can send out long articles, which can be "serialized", while the blackboard newspaper can only have limited replies like a message on the official account.

The task carried by this function is actually a small range of information release, the requirement is concise, try not to appear redundant information, there can be discussion and praise, but not to dominate, the publisher should be in a more conspicuous position.

Therefore, some project team members feel that its single message interface is more like Weibo, but in fact there is an essential difference, it cannot be published in a wide area, nor is it a single user as the publishing unit, and the publishing scene is the internal content of a group. In other words, what users post on Weibo is their own business, while what is posted in Kangkang Blackboard is everyone's business.

Weibo is for everyone, Renren is for friends, and Kangkang Blackboard is for everyone in Kangkang's circle, and these people may become friends.

What is the most important thing for socializing? Social software that does not have a clear scene and atmosphere is only possible if it occupies the pole position at the earliest stage, such as Weibo. It relies on its volume to cut off the opportunity for latecomers to establish the same kind of social atmosphere, and then relies on users to establish the scene and atmosphere themselves.

In order to establish the scene and atmosphere, Xiaokang does not even provide PC support in the ecology, and users can only write and publish with their mobile phones. This is something that has never been done by any public account, and friends hope to provide more abundant functions for self-media traffic owners to show their self and personality, so many operations are difficult for mobile phones to bear. The social networking of the well-off official account is not to show itself, but to drive a circle, and does not want users to pursue too much in terms of characteristics.

In essence, Xiaokang is a businessman, and it should be hoped that users will share their group purchases and attract more people to buy things. But this will ruin the atmosphere, WeChat is already so strong, so there is no fear of destruction, no matter how bad the disaster is, the user will not leave. If a well-off wants to tear through the social iron curtain of WeChat, it is impossible to lose a lot for the sake of a little immediate benefit, and it is to benefit the immediate interests of the merchants.

When all the features are launched, there will be one more important task left in the social area, which is to connect with other social media.

It's easy to get through social media, but it's hard to say, for example, WeChat is a message black hole, and it's feasible for other social apps to share messages with WeChat, but if you want to share it back, it's not available, except for QQ.

But it's hard to say how many of them are commercial problems and how many are technical problems, because many people who do social networking don't even think about how to get through with others. And I have to admit that the group model is the most suitable mode for sharing social information, and there is no suitable form for other Toutiao APP, Douyin, Weibo, Xiaohongshu, etc.

Chu Yuanxi has already considered this problem when he did social networking, and it is not a problem for Kangkang's internal information to be shared, but it needs to be pushed over by business one by one, and other social apps need to be mobilized to open more functional interfaces, otherwise it will be difficult to get through.

So there is still a long way to go.

In short, when the blackboard newspaper goes online, there is no way to hide anything at all. Although it is still possible to say that "Kangkang" is our efforts to activate users, more fully share shopping coupon gift packages, and optimize the interests and ecology of friends, Chu Yuanxi does not want to suffer this sin, and it is easy to be looked down upon.

So after Chu Yuanxi was polite to Wu Wei, he said to Lao Fan: "You are right, the evidence is conclusive, I don't pretend, I just want to socialize, how can I drop it?"

This time it was Yuan Yu who accompanied her, and when she heard Chu Yuanxi admit it very honorably, she only felt very angry, because when she went out to greet the guests a minute ago, she told Wu Wei that we are well-off and are good people, and we are engaged in convenience stores, not mobile Internet at all......

is also a female CFO, Wu Wei, the CFO, can almost sprint to the throne of the world's No. 1 female CFO, and wrestle with Google's Ruth Borat, while Yuan is just a fighter among rookies, not a little weak.

So Yuan Yuan was very careful, hid to the side and observed carefully, and then found that Chu Yuanxi was not careless at all, and he didn't feel that the other party was an outsider at all, although they must have met for the first time.

At the same time, Wu Wei did not mean to steal the camera, her face was very full and square, her expression was peaceful, like a girl next door, but she was not angry and arrogant when she expressed her opinions, which made people very willing to believe it.

But she was very quiet at this time, Lao Fan stood at the front desk and played with Chu Yuanxi, and she observed the enemy situation in the rear.

Such an important role as her will definitely not stand up easily, but Yuan Yu knows that when Xiaokang's social exposure is exposed, even if it is only a prototype and has not really been pushed away, it is worth Wuwei to make a horse.

For penguins, the mentality is that all social users are scum, and they can be eliminated by just a knife from the dragon father's hand. This is especially evident around the Spring Festival in 2019, and no one should think about crossing the thunder pool.

Ali's mentality is different, and any possibility of successful socialization is worth testing for Ali.

But what is successful socialization? Yuan clearly remembers the definition that Chu Yuanxi once gave. Douyin is a social upstart, and Kuaishou has a strong community atmosphere, but they only have the side of the social community, that is, to show themselves, but unfortunately they didn't make friends. They succeed, but not socially. To be truly successful in socializing, the young man has to chase the girl, or be able to tear up, which is called social demand. So Momo and Weibo are successful social.

Yuan Yu remembers that she tried to refute this at the beginning: "Who said that Douyin and Kuaishou can't do it?

Chu Yuanxi rebounded against the United States: "However, after throwing the money, isn't the next step to add WeChat?"

Of course, Lao Fan didn't know this, for him, there was only one thing today, to assist Wu Wei to negotiate the conditions.

"Hey, what are you doing? Flipping the table?" Listening to Chu Yuanxi's high-profile announcement, his face was very strange, and he spoke more bluntly: "Your social interaction is indeed social, but it hasn't been done yet." What are you going to do?"

"It's worth working hard if it's not done, I'm not flipping the table, I'm pretending to be too tired. ”

Chu Yuanxi had a posture of "Anyway, social networking is not the core area of Ali, there is nothing that cannot be talked about", but instead put Lao Fan as the main army, and said in his heart that if this is replaced by a penguin, I see that you are still arrogant or not!

He just thought in his heart, but Wu Wei said directly: "Mr. Chu, when are you going to be blocked by WeChat? Is the identification code ready? Do you have any technical reserves? We have a lot of plans." ”

"Ahem, I don't pretend anymore, how can I not be prepared?" Chu Yuanxi's face did not change as he spoke, but he spat viciously in his heart: Actually, I put more effort into how to kill the identification code. I don't know if the president's wife will build a building after tearing up the junior, but the traditional art ability of Jiwufu must be retained, and you will know when you look for Jingye Fu next year.

"Besides, I have such a good relationship with Zhang Ming......"

Lao Fan was completely speechless, the technology of WeChat blocking information dissemination has now become a battle of wits and courage, and the blocking of links has been unable to stop the social needs of friends, so the identification code came into being, and the user can automatically jump to the target page as long as he copies the identification code and opens the corresponding APP.

Then WeChat racked its brains on how to block the identification code without affecting the normal communication of normal users, among which the two companies that pulled up the hairline of the WeChat program ape the most were them and the headline department.

It can be seen that Chu Yuanxi must have been anti-minded for a long time, and he doesn't know when he started to deliberately engage in socializing, anyway, the relationship with them and the headline department is really good.

The question is that for them, is Douyin itself a friend? It was difficult to talk about it before, and it is definitely not now, because Douyin has begun to do its own e-commerce, establish its own e-commerce ecology, and cut into Alibaba's core ecosystem in a big way.

And Ba Ren, the two companies controlled by Chu Yuanxi, are they more like friends with Ali or are they related to Toutiao? The philosophical place lies in dialectic, if Chu Yuanxi accepts mergers and acquisitions, it goes without saying, if he does not accept mergers and acquisitions, he must almost be friends with Toutiao......

Originally, Lao Fan was still optimistic about winning the well-off, even if he was caught red-handed by Chu Yuanxi last time. But now, seeing Chu Yuanxi talking eloquently, he himself was shaken.

He suddenly thought that Chu Yuanxi was really not afraid of being blocked by WeChat. Why did Teacher Gongsun and Wang Xin hit the street immediately once they were blocked? Even Douyin pushed many flashes, and they were immediately slumped by Daddy Long? Because they have no roots, no transmission source, there is indeed an APP download source on the Internet, the question is how do users know to go to which website to download? Who will urge users to go down?

However, Xiaokang has stores, as long as it is a user in the operation area, Xiaokang can completely Amway to users in offline stores. Even, Chu Yuanxi can use this as a KPI for the clerk. How high is the cost of online user acquisition? But offline, as long as the store does not lose money, attracting new users is basically free, this is the charm of offline traffic, there is no outbreak, but it is long-lasting.

You must know that the living conditions of social applications are not anything else, but user density, and the reason why pheasant social can't be pushed up is precisely because the density can't go up.

Without this, nothing else can be talked about at all, only when the survival conditions are met, can we be qualified to break through the follow-up levels of user habits and cognition, community ecology and tonality, etc. Ali satisfies the user density and naturally stands above other pheasant socials, but it fails to find the right direction in the back.

But the well-off social seems to be really okay!

The last time he came, he didn't have such a strong feeling, but a month has passed, and the well-off social has shown a rich ecology. One of the most critical is that their style of play is called fixed-point strike, and the average number of users in the country is not a few people, but the pulling of radishes in a community and an office building, these users' needs and scenes for social interaction are all established in the radish pit, and the density is completely sufficient.

As far as his own experience after using it is concerned, there are a lot of discussions about bringing babies and schools in the high-end community where he lives, and there are a lot of gossips in the company, which is not as active as the WeChat group, but there have really been a lot of very good coupons, with the function of the head of the shopping group, the experience is quite good.

You must know that he is not in charge of local life services, and the discussion of the function of the well-off community in the local life-related business group has been very loud during this time, and it has reached the point where he needs to be distracted in his scheduled work. Pinduoduo didn't do that when it was menacing!

This is also the reason why although the last merger proposal was passed quickly, there were still a lot of internal controversies, and the level was not the highest, but it became completely different after just one month. The last time they focused on the block cloud, this is a bright spot that the well-off is more attractive to technology nerds, as for the mobile payment of the well-off, the internal evaluation cannot be said to be a failure, but the style of play is too fancy, some flashy, need to be observed, the only bright spot is with the help of the city treasure system, the promotion cost is low.

And this time, no one is talking about the block cloud anymore! his block cloud, it doesn't matter at all!

Wu Wei was one of the more fierce reactions, and there was a rare seriousness in the internal closed-door meeting: "We must not let the penguins take the well-off away, we must take into account the worst-case scenario! What will happen after the penguins take the well-off? Have you ever thought about it? The social ecology of the penguins will spread to the local life field through the socialization of the well-off! Moreover, with the help of the penguins, the spread speed of the well-off social is definitely not what it is now! The firewall must be pulled up, and the location must be stuck!"

Usually, Wu Wei doesn't need to be too serious to make people feel her will.

But considering that Douyin has already shown its sword in the field of e-commerce, Kuaishou is an important bidding object for penguins, and Pinduoduo is menacing with penguins' thighs.

Don't forget that there is also a guy named Huang Tuan lurking on the side, the most important thing in local life is takeout, and Eleme is suppressed by Huang Tuan. Even if it is still taken away by the penguins, with the relationship between the penguins and the yellow group, the penguins themselves do not engage in local life, and they can pull the yellow group in to do it together! The scourge is even more cruel!

Looking at it this way, although Ali has a strong heritage, it is surrounded by enemies on all sides, Antarctica can't be burned, and two of its three core areas of e-commerce, local life and mobile payment are all exposed to the enemy's guns, although e-commerce is still the boss, but it is certainly not as stable as in the past. Therefore, Wuwei regards the merger and acquisition of Xiaokang as a firewall, which is not too much at all.

After some combing, what others felt Lao Fan didn't understand, and his own feeling was that he saw the drawbacks of Ali's aggressive style of acting without leaving room for many years. The only two heavyweight allies in China are Weibo and Didi, if you look for it with a magnifying glass, you can find a Suning who is barely a heavyweight, and it can't play a decisive role at the critical moment of wrestling.

Of course, if you can take the well-off, it will be completely different, Meituan will almost lose the sense of threat, the next step is to emphasize the influence of the well-off circle in local life, and the social field can also rely on Ali's strong traffic to quickly spread out, and the penguin counterattack is counted.

At the same time, Ali's many mature technologies and data can also empower the well-off, such as the map, Gaode map is definitely a well-off map. Therefore, the merger and acquisition of Xiaokang is definitely a strategic merger and acquisition.

Thinking about it like this, Lao Fan couldn't help but sigh, thinking that Chu Yuanxi saw him as a junior and an old-timer, a low-end population saw high-net-worth individuals, and a turtle entrepreneur saw a BAT executive, but he didn't expect that in just over a year, he had become a pivotal figure. Although the combined volume of Ba and Xiaokang is still quite small, it actually has the efficiency of four or two thousand catties, which can affect the advance and retreat of the entire chessboard, which is ridiculous!