Yi Shaofeng was actually very short of money during this time, and he invested 100 million yuan in the early construction of the office building, which was because the land basically didn't cost anything. But on the beverage factory's side, this time it cost a lot, a full set of equipment, almost spent nearly 70 million, and more product packaging is expected, almost another 10 million, plant construction investment of nearly 60 million. This time, there are more than 200 million.

This year, the task he gave to Mosang and Jiale was to be stable. does not blindly open new stores, so this year's Jiale new store index is only 5, and Mosang is only 20.

handed over the practical work of Fengshang to Liu Fang, and he began to think about propaganda again.

This time he's going to start with the hardest part, the hardest of all the options he's listed? This year is a special year for all Hong Kong people, because this year's Hong Kong will return to the embrace of the motherland, and for self-motivated Hong Kong artists, in the face of the vast market of the mainland, and then from the political level, they all want to have a little relationship with the mainland.

Even so, it is difficult for him to contact the three people he circled, in fact, among the three, his first choice is Andy Lau. Lao Liu is the most peculiar of the artists, speaking of him, whether it is inside or outside the circle, he is almost praised, and as such a successful man, he can actually achieve almost zero scandals, his image is extremely positive, and he has been really popular for many years.

I was going to write a song and send it to Lao Liu, but I found that the songs I could remember were really pitiful, and I couldn't remember the first year of these songs, so it would be a joke if I bumped into them. It's that he was a movie fan in his previous life, and he remembered a lot of movies, so he wrote a script, but how could he write a script, just write it in the way of the story.

After writing it, he felt that it was not enough, so he wrote a letter, the general content of which was that this was his original work, anyway, the movie has not come out yet, and there is no psychological pressure to copy it, and he wants to invite Mr. Andy Lau to act, he can invest in full, and sincerely invite Lao Liu to come to the mainland to film.

Let people take it to the capital, ask Ma Zhenran to help find someone, quickly bring it to Hong Kong, and hand it over to Lao Liu.

The spokesperson's matter, I can only do this step for the time being, if it really doesn't work, I can only wait for my free hands and personally come to the door to persuade Lao Liu. On the one hand, it is not sincere to ask others to go, and on the other hand, I am afraid that it will not be clear.

He handed over the CCTV advertisement to Yang Hong and asked him to find someone to talk to. She really has connections in this area, after all, she used to work in a TV station, found a colleague in a TV station, and contacted CCTV after three or two turns. She made a trip on her own to negotiate with someone. After several rounds of negotiations, it was determined that it was around half past eight, and there were still 30 seconds to spare. The current CCTV, the king of the standard must be a few minutes after the news broadcast. The time of 8:30 is not too bad, after several rounds of contact, the annual cost is about 18 million.

This price is fair, and now the price of the king is almost more than 30 million a year. He asked Yang Hong to confirm the time period during the day, and as a result, he bought a minute of advertising in the morning and afternoon, which was relatively cheap, and the sum of the two did not reach 10 million.

The advertising negotiations in several provinces and Taiwan went very smoothly, and the price was also appropriate. But he buys a lot, and in key cities, every two hours, it has to be played, and the cost adds up to a lot more.

The next step is advertising production, and his request is that the TV commercials during the day focus on donations, that is, for every bottle of water sold, donate a dime, and also make special statements, and make public statements every quarter for the people of the whole country to supervise. Evening advertising is the traditional commodity advertisement, and the main idea is youth.

The idea of the advertisement is there, but there is no way to make it now, because the spokesperson has not yet been determined, and things seem to be back to square one, and he sits there and has no idea where to start.

The good news came half a month later, and Lao Liu was willing to go to the capital to meet him for a detailed discussion. It may be more complicated to go to Hong Kong now, but it is much more convenient to get to the capital.

When I arrived in the capital, I started to contact without resting, and after confirming the other party's residence, I rushed over. Lao Liu is now at the peak of his career, less than forty years old, and is in a man's golden period.

There were only three people on the other side, and he didn't know anyone except Lao Liu. He took the initiative to step forward and beckoned:

"Hello Brother Hua, I am Yi Shaofeng, the chairman of Fengyun Group. ”

The introduction is serious, this is also no way, my age is here, I can only rely on my own position, in exchange for the right to communicate on an equal footing.

"Hello, Boss Yi, I heard them say that you are very young, but I didn't expect you to be so young. ”

How to say Lao Liu's Chinese level is limited to what he just understands.

"You can just call me Xiaofeng. ”

"That's okay, Xiaofeng, I read the script you wrote, how to say it, I'm curious, how did you write this typical Hong Kong film style. ”

"I'll talk about this question later, in fact, Brother Hua, I have something to ask for, and that script is just a stepping stone. ”

"Oh, what's the matter with you?"

When Lao Liu heard his words, he was stunned for a moment, and his attitude also changed somewhat.

"I want to ask you to endorse the product. ”

Next, he talked about his product specifically. Lao Liu didn't veto or approve, but thought about it.

"I don't endorse brands easily, and you should talk to my agent, not me directly. ”

The meaning of refusal is obvious, of course, he also expects the two to cherish each other when they meet, and cut off the head of the chicken to worship the son, Lao Liu's resistance is what he expected.

"Brother Hua, Hong Kong is coming back this year, and it is Hong Kong people who are coming back at the same time. I don't mean to belittle Hong Kong, but Hong Kong's market is too small, and even if you add the whole of Southeast Asia, can you compare it with the population base of the entire mainland? Although we are now a little more miserable, we can still see the speed of development of the motherland since the beginning of reform and opening up.

To put it bluntly, there are not many private enterprises that can compete with Fengyun, and state-owned enterprises, as I predicted when I was 9 years old, are slowly transforming into monopolistic heavy industry. I believe that in the future, your achievements in the mainland market will definitely be higher than others. ”

Lao Liu obviously wouldn't be impressed by his few words, but he was also listening very carefully.

"Brother Hua, I sincerely invite you to Fengyun to have a look, take you to see what kind of passionate team this is, and how many young people, the future of Fengyun will not stop at Southeast Asia. And I'm also going to start a film and television company. ”

The last sentence was the goose feather he used to scratch people, and sure enough, Lao Liu's face changed. Now he must be thinking about dealing with film and television companies in the mainland, and Fengyun may be a film and television company backed by strong capital.