More than 30 million people bought a bid king, a few seconds of advertising, obviously not too wise.

CCTV itself knows this, so the annual standard king, in fact, has a lot of moisture.

The amount voted is only a figure that is open to the public, and the specific amount of money to pay to CCTV depends on the private talks between the two parties.

As far as Yang Fei knows, in the bidding war two years later, Qinchi Distillery won the bid with 320 million, more than 100 million higher than the second place.

In the same year, the relevant state departments issued a restriction on the growth of liquor production and restrictions on the advertising intensity of liquor companies in important media.

With this limit, whether it is 300 million or 500 million, it is actually just a double reed drama sung by Qin Chi and CCTV, just to listen to applause, CCTV wants to build momentum, Qin Chi wants to take advantage of the situation, and the two tacitly.

In fact, the 320 million bid king hype is more meaningful than the advertisement itself.

Yang Fei and Tan Xisong talked about three things.

One is installment payment.

More than 30 million, it is impossible to pay all at once, and if it is installment, the pressure on Yang Fei's shoulders will be much looser.

The second is not to reduce the price, but to increase the amount.

Biaowang bought a concept, not just the few seconds of advertising after the news broadcast, CCTV must give as much support as possible to other advertising and publicity, he proposed, CCTV should provide a total price of not less than 10 million free advertising positions to Biaowang in other periods.

The third is to build momentum, CCTV needs to build momentum, and white also needs to build momentum, so we must continue to hype up the topic of the king of bids.

As long as the topic is always there, the popularity will not decrease, coupled with the all-round advertising bombardment that lasts for a year, the white brand will not disappear in the eyes of the public, and sales can continue to grow.

Tan Xisong readily agreed to these three suggestions.

"Mr. Yang, your offer is only more than 70,000 yuan more than the Confucian wine, do you know their hole cards before bidding?" Tan Xisong thought that it was also the doubts in everyone's hearts.

Yang Fei smiled and said, "Do you think this is possible? How do I know in advance, who will fill in the amount of money? Who will have the most amount? Don't say I don't know, you don't know, everyone here doesn't know." This bid amount was completely a whim at the time. My mom's birthday is March 8th, so I have 308, and I have a 666 shopping mall under my name, so with 666, this bid price is as simple as that. ”

Tan Xisong was stunned and said: "This is really such a coincidence! Lingtang's birthday is also very ingenious." ”

Yang Fei smiled: "I have always thought that my mother is my lucky star. ”

Tan Xisong said: "Okay, no matter what, I want to congratulate you, I wish the whole line of products of the white brand will sell well in 95 years, and the annual sales will exceed 10 billion!"

Yang Fei laughed: "Annual sales exceed 10 billion, I like this sentence!"

Tan Xisong asked: "Do you want to change the white advertisement? Or use the old advertisement?"

Yang Fei said: "Change, change all of them! New year, new atmosphere!"

Tan Xisong said: "Then you have to hurry up and make it, or you can hand it over to us to help make it." ”

Yang Fei already has a case for the new advertisement, of course he has to shoot it himself.

After the negotiation, I left the Media Business Center, and as soon as I went out, I was surrounded by a group of people waiting outside.

"Comrade Yang Fei!" Outside the crowd, a man jumped on his feet and waved his hand constantly.

Yang Fei glanced at him and said with a smile: "Leader Tang, why are you here?"

Tang Wenjie squeezed in with a smile and said, "I came early, I've been waiting outside, I don't have an invitation card, I can't get in." I've heard that the beautiful daily chemical factory has won the standard king!"

On such a cold day, he stood outside for hours!

I don't know if it was blown by the cold wind, or if he was too excited, Tang Wenjie's face turned purple, and his smile became stiff, or maybe he laughed too much, and his facial muscles were pulled back for too long, like a spring that had lost its elasticity.

Tang Wenjie shook Yang Fei's hand and said with emotion: "Great! Our Yilin County has finally had a great happy event this year! This is big news that has caused a sensation throughout the country! Comrade Yang Fei, thank you so much!"

Yang Fei felt his sincerity and enthusiasm, and couldn't help but be infected, and said with a smile: "I estimate that many people will go to Peach Blossom Village to inspect recently, and it just so happens that the hot spring hotel is about to open, so you can promote it well." ”

Tang Wenjie said: "This is called killing multiple birds with one stone, one publicity, and many parties benefit." ”

"Mr. Yang, I'm a reporter from the Nanfang Provincial Daily, can I make an appointment for an interview?" asked a female reporter who was dressed very casually and casually.

Yang Fei smiled: "Of course you can." ”

At such a critical moment, he doesn't want to be low-key, let alone deliberately hide behind the scenes, and he will show up when it's time to show up.

The more consumers know about the brand founder and the more they accept it, the better the credibility of the brand will be.

Many well-known entrepreneurs will ask writers to write autobiography for themselves and write biographies for their groups, just to better promote themselves and their brands.

Yang Fei asked the reporter: "There are very few media from the southern province, how do you know?"

"We weren't originally covering the news, but we just happened to be in Kyoto, and we just received the information, so we rushed over. The reporter replied.

Yang Fei sighed.

The reporter smiled: "The leader attaches great importance to this matter and specially instructs us to do a good job in publicizing the beautiful daily chemical plant and summarizing your successful experience." He also said that your winning of the bid is not only a happy event for you, but also a great event for the southern province, which shows that there is a nationally renowned large enterprise in our province!"

Yang Fei thought to himself, it is estimated that the leaders of the province are holding a meeting in Beijing, and they happened to hear the news.

Voting for the winning bidder will naturally get more people's attention.

Only by paying attention to leaders can we better integrate resources, and Yang Fei certainly hopes that more leaders will pay attention to the beautiful daily chemical plant.

Su Tong came over with the phone and said, "The leaders of the Southern Province called." ”

Yang Fei took it and fed him respectfully: "Hello, I'm Yang Fei." ”

In his busy schedule, the leader took time out of his schedule to personally invite Yang Fei to eat a roast duck from Beijin to congratulate Yang Fei on winning the CCTV standard.

Yang Fei agreed, of course, and said that the beautiful daily chemical plant should be the east, and the leaders should have fun.

The leader smiled and said, you're welcome, we're already in the roast duck restaurant, come here!

Yang Fei hurriedly said that he didn't dare to be it, how could he dare to let the leader wait?

The leader said happily: "Comrade Yang Fei, don't be modest. If there are thirty or sixty-five, we are willing to take turns to invite you to a big meal every day!"

Yang Fei didn't dare to slack off, put down the phone, called Tang Wenjie and others, and went to the banquet together.

The most likely thing for the rich is arrogance.

Pride and arrogance, arrogance, arrogance, boasting, these are all signs of arrogance.

With a few dollars, many people have no one in their eyes, and they don't take the leader into account, how fast such a person rises, how quickly he will collapse!

Yang Fei will never be an arrogant person, the more proud he is, the more he must learn to be humble.