If you look at the overall situation, the Chinese film market has been booming in recent years, and more and more residents have begun to pay into the cinema.

From a business perspective, this is the bonus period.

Therefore, the major giants have started their own actions in the field of film and television culture, and the film and television industry is also the industry with the most frequent acquisitions this year.

Chuxin Film and Television, which launched film investment a few years ago, is regarded as the spokesperson of Wen Xiaoguang, with strong capital strength behind it, and while investing in a number of films, it has also brought in a half-generation of actors.

Sun Mengjie is Wen Xiaoguang's relative, and her resources in the industry are not bad, but the dialectic tells us that if you start comfortably, the more difficult it will be to win the audience, and if you have a little wrong, others will think that you are taking advantage of the situation to demonstrate.

But another little girl with the stage name Chu Yang showed her face in several movies.

Chuxin Film and Television has strong capital strength behind it, so it is not so eager for things like traffic and profits, but more believes in the elaborate production of works, so it has more cooperation with the gradually rising Noon Sunshine, and Chu Yang, a 22-year-old child, also won the role of Gong Yu in Langya Bang.

Slowly, Chuxin Film and Television is also transforming from investment to production, and what they need is a work that can make a name for themselves.

In 2014, it was by no means as calm as it seemed, Ali successfully went public and raised more than 20 billion US dollars, and directly invested 6 billion yuan in Cultural China in the field of film and television culture.

In all kinds of battles, in addition to traditional e-commerce, search and social networking, it is nothing more than taxi and life services, and now the situation has become more complicated because of MicroTuo.

People are also considering how to form their own system after the C round of financing.

The amount of more than 4 billion US dollars is indeed huge, but it is still a little thin compared to the traditional giants, and Wen Xiaoguang can't be at home, mainly because several small partners in the investment system can't sit still.

"Capital is not satisfied with this statement, it is natural to expand outward to seek more profits, so whether it is takeaway, taxi or retail, hotel, the pace of the giants does not stop, micro expansion started late, it is very unwise to directly compete with them to burn money, we have to have our own thinking. ”

The word thinking is also very popular this year, Internet thinking is more deeply rooted in the hearts of the people because of Lei Jun's Xiaomi model, and traditional offline companies are beginning to be a little 'panicked'.

One by one, they want to touch the net.

One of the typical is Wanda, as an offline giant, the influence of the Internet obviously exceeds the old man's imagination, and the so-called 'Teng million' came into being in this context.

But the more influential is the Xiaomi model, Lei Jun successfully used the Internet to sell, and triggered a gamble with Dong Mingzhu.

What is fighting behind is actually the word 'net'.

For Weituo, there is an embarrassment, it is not an opponent that can directly compete with Ali, and Tengxun is actually anxious because of the loss of WeChat.

This objectively caused Ali to gradually become dominant, especially this year, Yu Bao has made a great appearance, and Mr. Ma's momentum is unstoppable.

If that's all, the problem is that Weituo has indeed invested in many emerging companies in the past few years, and Ele.me and Didi are the masterpieces of Weituo's investment department.

However, there is Meituan on the opposite side of Ele.me, which still surrenders to the past, and Didi's opponent is fast.

In essence, it caused Weituo and Ali to seem to be in a confrontation.

Although the personal relationship between the two leaders is good, business is not about feelings, and business is about interests.

Wen Xiaoguang is busy, in the final analysis, it is not because of Douyin, its rapid development is Zhang Nan's business, Wen Xiaoguang is busy with how to deal with the 'agents' supported by Ali and the pressure caused by the enterprises in the micro-extension ecosystem.

Li Wenbo believes that Weituo should have its own thinking, and the company that has just been established for a few years and Ali will burn money, isn't it a joke?

That's why we have the above paragraph.

At this moment, it is also a major moment of contradiction between the left and right for Wen Xiaoguang.

Didi Chengwei is here to ask for money.

Raise more than 4 billion yuan, don't you give us a little? Otherwise, what will you fight for quickly?

At the internal meeting, Wen Xiaoguang said: "If we allow Didi and Ele.me to be squeezed like this, and retreat uncontrollably, Weituo will be unattractive." ”

The boss can't protect the people below, no one is messing with you, this is the simplest truth.

"But the embarrassing part is that our financing is for the development of Toutiao and Douyin itself, and if the funds sink into the field of taxi or food delivery, then it is no different from competing with ourselves. ”

"Investors won't agree. Li Wenbo said very directly.

Indeed, I give you money, not this way of spending.

But to be honest, Alibaba's current volume is really not enough to compare with it.

Wen Xiaoguang thought that the original merger of Didi and Kuaidi was because Ali Tengxun and the two families were similar in strength, burning each other's money every day, and they didn't dare to guarantee that they would win.

But if Weituo supports Didi and Kuaidi to burn money, Ali's confidence may rise, because the opponents are different, so they will not easily agree to merge this plan.

Indeed, once you start burning money without limits, the first thing that can't hold on must be Weituo.

Syllable!

"But if we take a step back, other companies we will invest in in the future will also be given out, many of which are paid scenarios, and eventually it will be in danger of the survival of small and micro payments. "Wen Xiaoguang is still young and vigorous, and he doesn't particularly want to give in easily.

The pressure of business competition is everywhere.

Didi retreats, so it means that you can retreat if you are hungry, but if you don't retreat, I'll squeeze you. If you are hungry and then retreat, then there is nowhere to retreat.

In fact, the influence of Meituan's change of banner is not small, and those various financial media who don't think it's a big deal to see the excitement are still analyzing, maybe Wang Xing has already seen the lack of strength of Weituo as the boss behind it in the future, and it is difficult to fight Ali.

"We have our own core business, and both Toutiao and Douyin are in the growth stage. On the one hand, focus on yourself, on the other hand, you have to face the competition, how to grasp this degree is an art, of course, the problem Xiaoguang said is definitely the future reality, but I also want to say, don't, don't dance with Ali's rhythm. ”

......

"The real world is that there is no perfect choice, and the real world is uncomfortable with how to choose among the existing options,"

Wen Liushu replied to Wen Chunjing's question, "I asked myself if staying in Italy is 100 points beautiful? Actually, no, at least I can't see Xiaoguang there." In the same way, did I convince myself to stay in Beijing and continue to spend my time trying to make more money? But those are the two choices I've got, and I have to choose. ”

Wen Chunjing probably understood, she nodded, "Compared to it, my choice is much easier, give up the career I already have, and come back to help Xiaoguang." But it's not that easy. ”

"It's not going to be difficult, the amount of money we can use is actually limited, and the big worry of how to spend $10 billion is not our turn. The fact that the U.S. stock market is particularly good now will be a point of concern for Xiaoguang's competitors, depending on whether he is willing to put real money in his pocket and use it as a cannonball, which may win more, and may have nothing left. ”

......

Cheng Wei was also under a lot of pressure, so he was also busy running to Wen Xiaoguang's office.

There were constant quarrels at the meeting, and investors also joined in, not that they did not agree to inject capital into Didi, which is also a promising business for Weituo, but Cheng Wei didn't care about this at all, what he wanted was support, but almost no one agreed to inject capital into Didi indefinitely.

Cheng Wei was already thinking about whether he had to find a new investment, otherwise he would be defeated quickly, his tone was somewhat anxious, his fat figure seemed to be shaking, and he said to Wen Xiaoguang, who was frowning in front of him: "Mr. Wen, you have to give an explanation, all pointing at you!"