Although there are many reports about movies on TV and newspapers, many people don't even enter the cinema, let alone struggle with which movie to watch.

In fact, even Meng Yan's "Beautiful Mother", in Ning Yuan's memory, the final box office was only eight million.

is the last part of Feng Xiaogang's New Year film trilogy "Endless", which is as brave as ever, winning more than 33 million box office, and riding the dust from the end of 99 to the beginning of 00.

Another "Edo Raiders" released on February 1, starring Liang Chaowei, Ekin Cheng, Chen Huilin, and Zhang Baizhi, also received more than 10 million box office in the mainland before its release.

In this era, foreign blockbusters and Xiangjiang movies are sought after by mainland audiences, and in addition to those films with tasks, it seems that only Feng Xiaogang can make a lot of money in three consecutive films.

The 30 million at this time, pushed back more than ten years, at least comparable to more than one billion box office films, are all phenomenal.

Two years later, "Hero", which got a box office of 250 million, was an epoch-making sensation for that time, comparable to the future "Wolf Warrior 2".

Because of the report, the people of Rongcheng have some understanding of this movie, but whether they go to the theater or not, Ning Yuan and they can't be the master.

However, on the first day, Ning Yuan and they went to the theater to do publicity, and when they got off the bus, many people recognized Ning Yuan and surrounded them, which made Ning Yuan's heart move.

After the first propaganda ended, Ning Yuan said to Kang Jianmin:

"Uncle Kang, have you found a problem?"

"What?" said Kang Jianmin in surprise.

"In fact, for those viewers who bought tickets to go in, even if we don't publicize it, they have already bought tickets, so what is the point of us promoting it inside?" Ning Yuan asked.

Kang Jianmin was stunned: "What do you mean?"

"The meaning of our appearance should be to bring in those who have not been in the theater. Ning Yuan said.

This is a misconception.

At this time, the way of film marketing was still very backward, that is, it was simply and crudely advertised on TV and newspapers, and then a meet-and-greet was held in the theater, hoping to let the audience in.

But they didn't even think about why they didn't go out and solicit it.

Of course, this also has to do with the way movies were distributed in the past.

A few years ago, almost all of the 17 studios in the country at that time were dead, except for Bayi Factory, even if it was Beijing Film Studio, if it wasn't for Han Ping discovering Feng Xiaogang and supporting him two years ago, with the income brought by the Chinese New Year trilogy, Beijing Film Studio would have been finished.

However, it is precisely for this reason that the newly established Huaying Group has the position of Han Ping.

And the reason for this phenomenon is that the films in China at that time were completely planned economy models -

The film studio relies on state funding to make films, and after the films are made, they must be sold to, or to be precise, handed over to the Huaxia Film Company, which is one of the predecessors of the current Huaxia Film Group.

And Huaying Company got the distribution rights of the film for nothing without market investment, but the distribution income has nothing to do with the studio.

Every time a film is made, no matter how much money is spent, Huaying only "lend" 1 million yuan to the studio, and in the second year, Huaying pays 10,500 yuan to the studio for each copy sold.

That is, if less than 95 copies are distributed, the studio will have to refund the money to China Film Company — even if the company's distribution revenue may be in the tens of millions.

This puts Huaying Company in a situation where it only makes money and does not lose money, and they take the lion's share of the good sales, and they don't sell well - pay back!

But the film studio was pitted, and at first it was safe to make films, but after a long time, I found that most of them were losing money.

As a result, they all began to grit their teeth and shoot movies of less than one million yuan, with the purpose of "hacking" the million-dollar loan of Huaying Company.

It's just that in this way, the quality of movies is getting worse and worse, and good actors would rather make TV series than movies.

In 92, Beijing Film Studio filmed "The Great Satan", which was the film in which Huo Jianqi served as an artist, and the studio held several meetings before deciding to raise Ge You's salary from 1,500 yuan to 5,000 yuan.

It may seem like a fantasy now, but it was at the time.

Such a system, whether it is behind the scenes or actors, does not have that kind of enthusiasm, anyway, it is so much money to shoot well, and so much money to shoot badly, and it is only the heads of the film studios who have a real headache.

And the movies that can be made are basically all dependent on their consciousness and dedication.

More than ten years after the fields were distributed to the households, seeing that the fat Huaying Group starved to death of the major film studios, the above changed this method and changed to each film studio to produce and sell its own film studios, and bear its own profits and losses.

The advantage is that you can sell more and make more money, but the disadvantage is also obvious - I haven't sold it before, and it's a state-run unit, who understands this.

This leads to the fact that their only idea is advertising.

Even the main creators went to the theater to promote, which they learned from Xiangjiang in the past two years.

But now, Ning Yuan proposed to go out to publicize, which Huo Jianqi and Kang Jianmin did not expect.

The people in the state-run units are all good-looking, and they used to be embarrassed to let them go outside to run the distribution, but now, like small stall vendors, standing on the street and shouting, of course they can't think of it, and they haven't thought about it at all.

However, Kang Jianmin and Huo Jianqi are not people who don't know how to be flexible, and the situation in the past two years has made them taste difficulties.

After discussing together, they communicated with the Pacific Cinema in Sichuan Province, and they were overjoyed at that time.

The money has already been spent, and this method will definitely attract more viewers to buy tickets to watch, and they are certainly happy to be prejudiced.

After all, it is Ning Yuan who is the leader, and now Ning Yuan's fame is no less than that of Yu Erkang and the fifth elder brother.

An agreement was reached, and the theater first reported to the city.

After all, Ning Yuan's popularity should not be underestimated, and it is a free meeting, so there must be a lot of people to think about it with your toes.

The theater line really has the ability, and it was approved in the afternoon, and then it began to build the stage in full swing, and at the same time sent people to print and distribute leaflets.

The title is "Movie Star Ning Yuan's Meeting in XX Cinema Square", which is printed with photos of Ning Yuan Xiaojian and Gongsun Ce, two classic images, and a rough introduction to the movie, and the time is set for ten o'clock tomorrow morning.

Soon, the people of Rongcheng were in a commotion.

Who wouldn't want to go to a free meet-and-greet and see this kind of household name star?

At night, the stage is set up outside the cinema, the lights are turned on, and the neon lights are lit up in an instant.

After a night of fermentation, the next morning, before the time came, a lot of people came, and the area of about ten meters in front was full.

As the time approaches, the surrounding traffic begins to congest.

Of course, there were also many officers on duty at the scene to maintain order and ease traffic.

As soon as the time came, a host said loudly in the audience: "I invite the famous Chinese movie star, the actor of Xiao Jian and Gongsun Ce, Mr. Ning Yuan to come to the stage!"

Ning Yuan covered his face with his hands at that time, crying and laughing, although he had told him in advance about this title, he still felt inexplicably ashamed.

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