Wen Xiaoguang has been supporting Li Wenbo since his arrival in the company's internal management, and at the same time began to open the layout in 2010, not only for the arrangement after financing.

There is another one that He Renzhijie and Liu Yiqi said, that is, these contents will also be bargaining chips when meeting Tian Ruobing in the afternoon.

Isn't that the potential of companies that are scientific and feasible, with clear timelines for implementation?

He watched the design meeting at noon, Ren Zhijie said that he wanted to come out with a series, there are urban fashion, young avant-garde, and finally Wen Xiaoguang still voted for the 'frigidity' style, and now young people are hypocritical, don't quibble, it's ourselves.

So it doesn't matter what color Wen Xiaoguang has, but in the end, it must not be separated from two feelings, one is simplicity, and the other is frigidity.

Lai Van Boh is keen to expand the company's product range from shirts, canvas shoes and sweaters to coats, trousers, sweatshirts, knitwear, and even home furnishings such as four-piece bed sets, slippers and simple canvas bags.

This is still stopped, and I don't know what trolley cases, umbrellas, tables and chairs have to come up with in the end.

Li Wenbo makes sense, he said that since the style is a series, what is the difference between one product and a hundred products?

Wen Xiaoguang rejected his logic, of course the nonsense is different, at least the amount of wages paid by labor and management is different. There are so many things to sell, and it always takes people!

But no matter what, this wave of Youke's actions is relatively ruthless, and Wen Xiaoguang also paired Li Wenbo with the strongest advertisement, and he began to look forward to that day.

2010, 3:30 p.m.

Uke Liangpin meeting room.

There were seven or eight people sitting on the oval table, and there was a PPT made by the assistant for Wen Xiaoguang on the screen, that night, the two did not have enough time to communicate, but today Wen Xiaoguang carefully told Tian Ruobing about the company's past and future.

Including Li Wenbo's plans for these days and the plans he has made, they have also formed a concrete text and placed it in front of her.

“...... Uke can live under the behemoth of Vancl, relying on our insistence on the quality of the international line, insist on distinguishing from Vancl, in terms of design, Uke emphasizes the simple style, careful use of color, which is not much different from Vancl, but really in terms of quality. ”

"Thanks to my place of origin, as well as the last experience of making avatar emojis, I got to know a group of suppliers, not big manufacturers, their shipping channels used to be more diverse, but after Youke got up, it has basically squeezed out most of their production capacity, in this case supply chain management will be more handy, of course, this also includes some contracts and terms that are beneficial to us. ”

Wen Xiaoguang raised two fingers, "One is design, and the other is the control of suppliers, which are the two things that the whole company insists on from the bottom of itself." ”

Tian Ruobing raised his head and looked at the two lines of words he said written on the PPT, and said: "In fact, you give the outside world the feeling that marketing is stronger." ”

That's because last year's batch of 'Youke' was too ruthless.

A small company that has just been established has sales of more than 10 million in a short period of time, and has now reached 40 million.

Wen Xiaoguang said: "That's probably because our director Liu has done a really good job, but within the company, I have always emphasized the quality of the product, Tian always makes high-end clothing, knowing that marketing can win for a while, but quality can win for a lifetime." ”

Tian Ruobing smiled slightly, "I like your mission to make tasteful public goods,"

"Thank you, the next Vanke will adhere to this mission, I invited Mr. Li and all the talents for the company, and then Youke will launch a whole series of products to make up for the lack of our product category, the theme of this series is: far away from flashy, return to reality. ”

"Modern urban life is very stressful, Ucommune will promote a simple and decent lifestyle in the design, remove unnecessary decorations on clothing, emphasize comfort and uncomplicated elegance, simple is elegant, do not have to be sexy, and at the same time show the fashion decoration effect, and finally can return to the real in this bustling city, which is also our brand spirit. ”

"Simple and elegant?" Tian Ruobing raised his eyebrows, "How is this going to be achieved in terms of design?"

Wen Xiaoguang glanced at Ren Zhijie, she would be more professional in design.

"Mr. Tian, let me tell you. ”

"Please. ”

This meeting lasted more than an hour, which didn't take so long, but Tian Ruobing was a costume person, so it was actually discussed later, and the cooperation between Youke and Aurora was also discussed, and Chen Bei was responsible for this part.

Finally, Li Wenbo systematically elaborated on the overall strategy of Uke in the next period of time.

At the end of the meeting, the meeting will be suspended for five minutes, and then the key aspects of the investment will be discussed directly, such as capital contribution, valuation, etc.

Tian Ruobing also brought someone here, an old man with some hair loss, a person who has been helping her manage the Tianxing Fund, in fact, he was not happy to come at first......

Aurora never wanted to make a profit on investment, and the mission of Tianxing Fund is only to help Aurora control the upstream and downstream industry chain.

However, he was impatient with Tian Ruobing later......

"Lao Ding, I saw it before, and when you accompany me here today, you must be thinking in your heart that I actually made an unrelated investment for personal reasons, and now what about it...... What do you think about it?"

Lao Ding admired, "I was narrow-minded, I also gave you a look later, I have no opinion on this investment." ”

"What do you think of Wen Xiaoguang?"

Lao Ding thought for a while and said, "Talented young man." ”

Tian Ruobing smiled slightly, and said to a staff member beside him: "We have rested, you can help me ask Mr. Wen and them." ”

Wait until people come in again.

"Okay, wait a minute. ”

"Well, thank you. Tian Ruobing looked at Lao Ding with interest, "The question you often use to end, let me ask it, let's listen to the answer together." ”

When everyone came in, she really spoke, "Mr. Wen, Youke has been successful so far, which is amazing, but the scary thing is that I don't know why I am successful, so if you are asked to summarize it in one sentence, where do you think Youke's success is right?"

"Good question. Wen Xiaoguang praised.

Good question, but not easy to answer, especially wonderful answers are not easy to answer, Li Wenbo and Chen Bei both frowned, especially Chen Bei, who has a technical background, is really a little embarrassed.

There is only one sentence, of course, a lot of reasons can be said, but those what design, quality and so on have been talked about a lot, and the mission, concept, and corporate culture are too floating, and the rest, most of them are relatively mediocre, and many people will say so.

Li Wenbo hid his slight worries, Liu Yiqi and Ren Zhijie who were present were also like this, what can they do at this time?

It was their boss, and they could only hope for the boss, so they were a little nervous and focused their eyes on him.

Wen Xiaoguang stood under everyone's gaze, not looking nervous and flustered, but frowned slightly, with a confident and resolute look in his eyes, and slowly replied: "People say that Youke Liangpin is another B2C e-commerce similar to Vancl, no, Youke is not an e-commerce brand, Youke is a fashion brand!"

Tian Ruobing pursed her lips, and after this sentence came out, she slowly lowered her brows, and finally hooked the corners of her mouth.

Syllable!

She took the lead and began to applaud.

This is the best answer, in other words, they have jumped out of the mindset of e-commerce and returned to the positioning of clothing brands, what do they look at?

Clothing depends on the brand, so the word Youke is worth more than all these designs.

Specifically, e-commerce wouldn't have invited brand ambassadors before, at least not before, but the apparel industry is full of spokespeople.

Thankfully, Youke did, and before Vancl.

Smack!

Bang Bang Bang!

Tian Ruobing took the lead, and the rest of them all applauded, Li Wenbo and Chen Bei's slightly nervous mood was instantly relieved, and the applause came, do you need to say anything more? Ren Zhijie, Liu Yiqi, and Fu Hexuan were all secretly excited, and they answered well! Answer well! Sure enough, Mr. Wen would not let them down!

These details did not escape the eyes of Lao Ding and Tian Ruobing, it was just the change in the expressions of these people, and she saw something more gratifying.

This is the legendary charisma of the leader!