How painful it is to be stabbed is only known by those who have been stabbed - the world has never really understood.

So no one knows what Wen Xiaoguang wants to do.

Li Keyang called him, and he always felt that he didn't understand, the eggs of making money on the mobile Internet are everywhere, you can just hug one.

Zhang Xiaolong was even a little stunned when he saw Weibo, and then wanted to download it for a trial, but found that he had to buy an iPhone first.

Under Wen Xiaoguang's Weibo, it is no longer the joyful and ridiculous atmosphere of the past, and the sand sculpture netizens seem to have disappeared together.

Instead, there are all kinds of unfavorable.

The first like is: I 100% support you to do him, and I am 200% worried that you can't do him.

This seems to represent the thoughts of many so-called Wen Xiaoguang fans, and also represents the views of many people who watch the excitement.

In the midst of the noise, someone is also asking a question that he is very familiar with, so what's the difference?

No one is answering.

Anyway, it's online.

Wen Xiaoguang then continued to share Weibo, introducing the function of the emoji store. Because the means of payment can't keep up, there is no way to get a tip.

But they offer an initial few sets of emoticons for free download.

People are tired of QQ's set of expressions, which is the driving force behind the continuous new expressions.

...... Wen Xiaoguang was in the rhythm of continuous meetings.

"We used to discuss that the most important thing about social networking is the establishment of a network, and 24 hours and more than 200,000 downloads don't mean anything. The important thing is to get people to stay and talk. ”

"The earliest idea around this was to keep women first. ”

How to keep it first?

Someone suggested changing the main color of the app to pink, which is not feasible, and men can't get by?

In 08, he and Liu Yiqi made emojis together, and this experience inspired them.

Liu Yiqi ran for a month and also talked about the copyright.

WeChat will be available for users to download and use for free.

What's so good about memes?

The beauty is that you can deliberately serve women without rejecting male users.

The first to be selected is the well-behaved baby and the long-grass face dumplings that are now on fire, and Wen Xiaoguang also asked Liu Yiqi to take the lead in making cute pet expressions such as the little cheap cat Potato Jun and the peach cat.

You can see that the number of roads is cute, cute, and makes people's hearts melt into this.

QQ can't use these expressions to chat at this time, and in 2010, the mobile phone QQ was ugly like the software of ancient times.

So Wen Xiaoguang's second Weibo is to share these cute things.

For male users, if you don't like it, you can't accept it, it's good if you don't download it, it doesn't affect anything at all.

As Wen Xiaoguang expected, girls really can't stand this set, except that the traffic may not be able to stand this, this thing is simply too popular.

Don't underestimate the appeal of facial expressions to people.

Line's profit is based on stickers to gain users, and in the month they launched the emoji they can buy, these virtual emoticons brought them 23 million yuan in revenue, which was an important source of profit until later.

Therefore, to retain female users, and to be young, age-appropriate female users, cute pet emojis are extremely effective.

Of course, according to the actual national conditions, it is absolutely impossible to charge fees.

Due to his celebrity effect, in just one day, the number of downloads of cute pets almost exceeded two-thirds of the app downloads, and other software does not have this function, so most people want to use it.

"I want to see the gender ratio," Wen Xiaoguang said to someone in the technology department within the company, but he didn't understand and didn't know if he could do it.

Big data, Ali was working on it last year, but now no one in the world knows what it is.

"Our strategy is to find a way to attract female users, I have to know if it works, Mr. Lin, you have to think of a way. ”

More women is actually a key step.

Because the next steps are actually quite related to this.

For example, people nearby, when the men go up and see that they are all men, what does this mean?

This name should be spread out first, so that people know that there are many women, in fact, one of the big selling points of WeChat in the early days of the original time and space is that there are many girls on it, and it is easier to make an appointment with pao, and it is not excluded that some chickens will do business through WeChat, but no matter what, this name will be played out, just like a black rose, as soon as I heard that it is a sister area, the majority of male compatriots have gone.

On the second day of its launch, the number of downloads exceeded 250,000.

Wen Xiaoguang ignored the distractions of the outside world and chose to concentrate on his own products.

On the afternoon of the 23rd, Song Yiqiu informed him that he was invited to give a speech at the 2010 China Internet Conference, from the 27th to the 29th, at the Beijin International Conference Center.

Li Wenbo was also sitting in his office, and they were discussing the next phase of money.

The company's start-up capital is only 5 million, and once it needs to be promoted, the money is immediately insufficient.

"Are you going?" asked Li Wenbo.

His original intention is not to speak everywhere, that is not his character, nor is it in his interests, and it is not a good thing to talk about it all the time at a young age.

But this time he replied: "Go." The people from the operator are going too, right?"

"Yes, China Mobile, China Unicom, and China Telecom will all be there. Not only that, People's Daily Online and Xinhuanet will set up live broadcast rooms for special reporting. ”

Wen Xiaoguang searched for his memory, and couldn't imagine what happened at the 2010 Internet Conference, why was it so vigorous.

In fact, this conference is very enthusiastic, led by the industry and information technology, rather than the call of a certain charlatan. In addition, the Internet Society of China personally invited nearly 100 enterprises, more than 160 guests, and more than 200 media for more than 7,000 people.

It's just that he doesn't even remember.

If you go, you must go, don't always think that Teng Xun doesn't know, this is the 21st century, the information society, what are you doing, people don't know, besides, maybe Zhang Xiaolong has already begun to write letters at this time.

It's just that they know what, first, they may underestimate the enemy, because no one in this environment would imagine that QQ would have strong competitors, and second, it was originally to compete.

"I know," Wen Xiaoguang flipped through his work plan, "I have an investor to meet, Lao Li, you go for me, and press the other work forward in the autumn, and in addition, help me draft a ...... Forget it, I'll write it myself, you send the invitation to my mailbox, and I'll look at the subject. ”

Mobile Internet must be his selling point, this kind of thing is written to Song Yiqiu, and he still has to change it himself after writing it.

Some leaders have this stinky problem, and they would rather spend ten minutes explaining to you what they can do in five minutes.

That night, Wen Xiaoguang still chose to work overtime, his overtime work method was not ordinary, he worked overtime on Weibo.

Two days, 48 hours later, some people have already used it.

As of now, WeChat and himself are still only active on Weibo.

What he sent was also very simple: WeChat, is it easy to use?

Then he changed his normal behavior and began to reply to a large number of comments from netizens.

And like a comment summarizing the characteristics of the two points, the so-called characteristics are comparisons, no one says so, but everyone understands who the object of comparison is.

Feature 1, the interface is simple, green, and good-looking.

Maybe people don't think it later, but these people came from the mobile phone QQ of the Symbian system in 2010, and for them, green is definitely not an empty word.

Feature 2, voice function.

This should be the biggest feature, and gradually it has become one of the most important reasons for the continuous increase in the number of WeChat downloads.

Although at this time, QQ on the PC side can also communicate with voice, but mobile and fixed are different, otherwise why would the mobile phone slowly eliminate the fixed phone?

Feature 3,It's the expression that was greatly appreciated as soon as it was launched.,You can easily use these expressions when chatting.,In the future, this thing that doesn't seem to be a thing.,It's still able to capture a lot of people's hearts now.。

As for others, there are also, such as easy registration.

Overall, a product with good intentions counts.

Wen Xiaoguang left a message under the comment: We will launch new features in the subsequent version, so stay tuned.

Of course, if there is a favor, there will be a loss,

Someone replied: Is it a value-added service?

Wen Xiaoguang deliberately took time to chat with netizens, and he also patiently explained: WeChat will always be free.

So the question came, and someone followed up to ask: What is the profit on that?

Wen Xiaoguang didn't answer, it's a secret.

After he appeared, someone caught him: Wow, is it the big guy himself!

Wen Xiaoguang: It's me.

Oh my God! Wen Xiaoguang is scrolling through Weibo!

After word of mouth, the place became lively.

Some comments asked him directly: What do you think? Why do you do the most difficult social networking? I went down WeChat, frankly speaking, it's good, but I really can't use it a few times, and there is no one in it.

There are no advertisements, no endorsements, Wen Xiaoguang is quietly online here, and then spent half an hour squatting on Weibo for two consecutive days to communicate with netizens, and it is also a very frequent question about when the Android version will be launched. Wen Xiaoguang can't get a specific timetable yet, Android has actually been doing it before, but it may have to wait until mid-September.

Regardless, his appearance still aroused the interest of many people, and it was accompanied by the continuous increase in downloads of WeChat.

That is, a few days later, before the Internet conference, a subordinate reported to that person: a product that may challenge QQ appeared.

If you can get the position of the world's Internet company giant, don't imagine that people are slow to react.

So throw away your illusions and get ready to fight.