Chapter 438: Just in time

After dinner.

Not long after, the people who came to shoot the "Singer" program team left.

Pingxiang Liuzakura was excited and nervous.

"Sansan, I'm stressed, I'm nervous. She was restless, because Wang Zi'an told the program team that he wanted to talk to the chief director.

The content of the conversation,Hiraka Ryuzakura probably knows。

Sansan is going to take the initiative.

It's just that this era is no longer an era in which celebrities have the right to speak.

There was an era in the entertainment industry when celebrities had a strong right to speak.

Whether it is capital or the audience, they are used to them.

Later, the national level intervened.

The entertainment industry has entered a new era.

"Why don't you change your clothes?" said Wang Zian to Hiraka Rusakura.

Pingxiang Liuying hurriedly said: "I'm not nervous, there's no pressure, isn't it the finals." ”

As she spoke, she also squeezed Yui Aragaki who was sitting next to Wang Zi'an to the side.

Yui Aragaki who was squeezed away covered her buttocks.

Can't bump it!

At this time, it was Aragaki Yui's turn to complain a little about Aragaki's mother not training her when she was a child.

Thinking that a "big" person like me can't hit Pingxiang's "little pudding".

~~~~(gt;_lt;) ~~~~Grievance.

The members of the apartment, probably after Ivanka bullied him, used Tarzan to press the top move, so that he could beat Pingxiang.

For the rest of the people, there is a high probability that they will only be knocked down.

Oh, and three threes.

Three or three doesn't count.

Well, even if you count three or three, there is a high probability that you won't be able to beat Pingxiang.

Sansan is a man, and his weakness is too obvious.

Hiraka said that she would monkey peach-picking.

She accidentally picked it three or three times, but she knelt down for a night.

Sansan ignored her for several days.

"It's too late to change now, Sansan, I'll go. Yui Aragaki volunteered.

Pingxiang Liuying said angrily: "You are only the second line, not the first line, why?"

Aragaki Yui is unhappy, your front line is also a favor of the three three gangs, and I gave it to you at the beginning.

"You are less than 1.6 meters, I am 1.69 meters, I am the first popular and favorite girl height in the eyes of boys, and the third dream height of girls. Aragaki shot back.

"Nonsense, a girl of 1.6 meters is the first favorite and popular height in the eyes of boys. I'm closer to the first than you!" said Pingxiang Liusakura, revealing my scar again.

"Junghyun, do you think I'm in better shape than Hiraka Ryuzakura?" asked Yui Aragaki to Lee Jung-hyun.

"Sika, do you think I'm more popular than Yui?" asked Jessica.

Lee Jung-hyun and Jessica's scalps are numb.

Eldest sister and second sister, if you quarrel, you quarrel, don't take us with you.

None of us can afford to offend.

Kim Tae-hee on the side was even quieter, for fear that he would also be pulled into the water.

Lee Jung-hyun and Jessica looked at Wang Zi'an with pleading eyes.

Help, cousin.

Wang Zi'an said speechlessly: "Height and appearance are not the first, the audience's preferences ...... Let's put it this way, I, the audience, sometimes like to be small and delicate, cute and charming, like Pingxiang. Sometimes I like to be tall and slim, with graceful curves, such as Yui. Do you understand?"

"Understood, you want it all!" Li Kexin, who had written half of her homework and came out of the room to go to the bathroom, continued after hearing Wang Zi'an's words.

Kim Tae-hee and the other women wanted to laugh, but they held back.

Wang Zi'an beckoned to the little girl: "Little fairy, come here, I'll add a buff to you." ”

"What is Bafu?" asked the little girl, confused.

"Don't you know when you come here?" Wang Zi'an said.

I haven't been beaten by Wang Zi'an for a few days, not to mention that the little girl hasn't had a long memory, and when she heard the words, she immediately ran over.

Within seconds, the little girl ran back to the room crying.

A few seconds later, he ran out crying again.

I'm so angry with this fairy that I just cried and forgot to go to the bathroom.

Wang Zi'an didn't care about Li Kexin, anyway, he couldn't beat this girl no matter how he beat him.

Just like how angry she was with him, she couldn't run away from him.

"Sansan, will the chief director of "The Singer" follow your advice and make a deal with us?" asked Wang Zi'an.

Wang Zi'an said confidently: "Yes, the correct way to open "Singer", they have not found it, I will open the door for them, and I will always take something to compensate for it." ”

Aragaki Yui suggested: "Sansan, why don't we intervene as a sponsor, I can still have a bigger voice, and I can still cheat my parents out of some money." ”

Wang Zi'an wiped his sweat: "It's not certain that the title sponsor won't let us join, forget it, don't embarrass the program team." ”

"Isn't the program group the most powerful?" asked Li Zhenxian.

"is the largest, but in terms of sponsorship, the title sponsor has the right to decide the capital of the entry. Saying that, Aragaki Yui asked Pingxiang Rusakura: "Pingxiang, does this season's "Singer" have a title sponsor?"

"There you go. Hiraka Ruzakura replied.

The title sponsor is the largest sponsor, but not necessarily all shows have a title sponsor.

Wang Zi'an didn't say anything more.

The entertainment industry in this era is developing very well.

The era of traffic domination is long gone.

Traffic artists exist, but there is not much soil for them to survive.

The right to speak of celebrities is also becoming less and less, which is in line with the market.

Wang Zi'an has checked and studied the entertainment industry in this world.

In the first year of the national level, many traffic artists did not act almost all year round.

In the past two or three years before that, traffic artists had to participate in or even star in five or six works every year, and they were busy filming until Chinese New Year's Eve.

Even if they win the crown of the Golden Eagle male god and goddess, these traffic artists are still in a famine.

In the second year of the state's operation, many of the familiar faces that used to appear on the screen and television were invisible.

Because at the beginning, these big-name actors all reached a tacit understanding and collectively watched and watched.

At that time, it was difficult for the producer to invite them, so they had to find some young and potential actors.

A year later, the situation has changed, and the number of projects on the market is decreasing at a rate that is visible to the naked eye.

From the first line to the third line, from the old man to the rookie, there are fewer and fewer scenes that can be received.

In the past, it was people who picked the drama, but now it is the drama that picks people, and the producers have become very cautious.

From the filming to the release of a film and television drama, the risks faced by all aspects are rising, and failure to do a good job in any place may lead to the early efforts being in vain.

Compared with the year before the state took action, nearly half of the projects fell in the project approval and filing stage, and the number of TV series entering the filming stage was nearly halved.

After layers of screening, there are very few that can be successfully filmed and successfully released.

From the source, people continue to feel the chill.

Some well-known screenwriters have only changed two scripts in the six months after the state made a move, and one of them has not yet passed the review.

The director of artist management of a brokerage company only signed one brokerage contract a year.

There are a lot of newcomers, but they don't dare to sign it, and the old ones are still waiting to be fed, unless they have special potential, they don't dare to take risks.

The copyright business director of a literary website is anxious every day, seeing that the end of the year, the film and television adaptation rights of 15 excellent works in his hand have not been sold, and the boss has asked several times, but he can't help it.

There is no coldest, only colder, that winter, it was very long.

There are many unexpected people who appear in a variety show positioned as a director's casting.

The veteran idol who has been acting for 15 years stood on the stage, and the audience was very surprised.

After a performance, the idol confessed that this was his first time acting this year (the second year after the country's shot).

Many actors come to this variety show with the same purpose, just so that well-known directors on stage and more off-screen directors can see themselves.

These actors work hard in variety shows, but they can't hide their anxiety, most of them haven't received a play for too long.

Even for first-line traffic actors, the situation is not very good.

After someone made a move in the country, only one TV series was released every year for two years, and most of the time they were active in variety shows.

Some people also lowered their prices to appear in online dramas.

Some people laugh at themselves for being unemployed for a long time.

The faces that once dominated the screen were quickly replaced, and young actors rose rapidly.

Many unknown young actors appear in the market, with good looks, acting skills, low salaries, no shows, and are very useful.

In a drama, the more popular combination is that the top-notch starring actors and a few young supporting roles with good acting skills can not only ensure attention, but also improve the lower limit of quality, and at the same time minimize costs.

This is the result of market selection.

Traffic stars are all created, and the emergence of new traffic will inevitably replace the old traffic.

But a reality is that the speed of traffic replacement is getting faster and faster, and the status of the top stream is becoming more and more difficult to maintain, so it is difficult for new traffic to reach the height of old traffic, and the value will not be too high.

The low-worth traffic stars, coupled with the potential newcomers with lower value, have made the big-name stars who are still worth still high under the salary limit order lose their competitiveness, and they are no longer as irreplaceable as before.

In the past, the industry was superstitious about top traffic and big IP, and spent a lot of budget on inviting celebrities and buying copyrights, but in other aspects, you have to tighten your pants, the details are rough, and the special effects are poor.

After the national level was launched, several dramas that were popular that year worked the parts that were dealt with in the past, and the costumes (costumes, makeup, props) finally passed or even reached an excellent level, which was widely acclaimed.

It all started with the star salary limit order implemented by the state, which requires that the total remuneration of all actors and guests shall not exceed 40% of the total production cost, the remuneration of the main actors shall not exceed 70% of the total remuneration, the total remuneration of a single film shall not exceed 50 million yuan, and the remuneration of a single actor shall not exceed 1 million.

At the beginning, it was just a policy behavior, and at that time, none of the celebrities were willing to lower their prices, and they were waiting, and most of them did not take on the show, but in fact, there were still many projects on the market at that time.

But the further back on, the more the policy affects the market more and more profoundly, from upstream to downstream, the two sides are attacked, forcing production companies to reduce costs.

can't come down, the company goes bankrupt, the project is canceled, and the stars don't make money.

At the beginning, some production companies and artists and stars were a little cold about the salary limit order, and the wait-and-see atmosphere in the market was still strong.

The enterprise does not turn on, and other platform proposition essays.

Celebrities don't take on the show, and wait for the market to increase their salaries.

They failed to recognize two realities - the salary limit for artists is irreversible, and the price limit for platform procurement is also irreversible.

From watch-and-see to being forced to lose their jobs, when celebrity artists realize that the industry situation is irreversible, it is too late.

Production companies have closed down one after another, the number of projects has also decreased sharply, and the film and television industry has entered the stage of stock fighting.

In the cold winter year, thousands of film and television companies of various types across the country have been revoked and cancelled.

In the following years, there was a negative correlation between the number of newly established film and television companies and the number of newly revoked and cancelled film and television companies, and the number of net increases decreased year by year.

The world has been suffering for a long time, and the ebb tide is so fierce because the previous star's right to speak was too strong, squeezing the living space of other departments in the industrial chain.

Celebrities have a lot of power, which is caused by a deformed market model.

Big IP and traffic stars are the guarantee of high ratings and high click-through rates, this is the consensus of the whole industry before, the influence of stars has been shown long before the release of film and television dramas, and their popularity data on the whole network has become the basis for project investment ratings.

In the era of the arms race of video websites, a large number of copyright purchases and self-made content of several major video platforms have stimulated the prosperity of the market.

As long as the lineup is strong, there will always be someone to take over the sky-high salary, and the production company with the endorsement of big-name stars can still make a lot of money, and the return on investment is very considerable.

Celebrities, investors, and production companies can all make money, but TV stations and video websites are at a loss.

As the most interested party in the chain, the star opens his own studio and shares in a big film and television company, and few companies under his name dare not say that they are big names, they are frequent bell-ringers in the stock exchange, and some are also recipients of the CSRC's inquiry letter.

The top production company is deeply bound to big-name stars, fighting for the ability to call resources, asking for money, asking for people, and the pricing power in your hands, you can ask for prices all over the sky, raising the gross profit level of the whole industry, and small and medium-sized companies and projects are also drinking soup, and it is not difficult to make money.

After the country took action, the miserable downstream platform finally waited for a turnaround.

Video websites that have mastered broadcast channels and funds no longer fight content wars, conform to the policy trend of the entire industry to restrict "sky-high remuneration", boycott the high remuneration of celebrities, and push the purchase price to the cost price.

The pricing power is downstream, and the financial pressure of upstream production companies comes instantly.

Some projects that have been made are smashed in their hands, and they are not sold, nor are they not sold.

The gross profit margin of the film and television industry has dropped sharply, and capital has fled one after another, leaving thousands of companies that have just entered the game to stare dryly.

The loopholes in the preferential policies have been filled, the tax supervision has been tightened, the capital game can no longer be played, and what awaits the film and television companies is a dead end.

The sky-high salary is speculated, and the same as speculating in real estate, from banks to developers to speculating tenants, as long as you get in the car, you can make money, but the film and television industry is also the same as the real estate industry, it is a policy city, once the wind is not right, the game of drumming and passing flowers will stop, and no one wants to be a pick-up man.

There is too much uncertainty for capital, which is a taboo for investment.

Today's salary limit order, tomorrow's ancient limit order, no matter what kind of theme, there is a possibility of dying halfway, and in the case of a decrease in star salaries, a decrease in gross profit margin, and a longer payment cycle, the investment risk is further amplified, and the surging hot money begins to leave.

Film and television people began to look for people everywhere with scripts and project planning books, cut down on food and clothing, control costs in the process of project implementation, and break a penny in half.

External investors did not dare to invest, the former coal bosses and factory owners all ran away at a loss, and the head production companies in the industry also tightened their belts to get by.

There are only video websites with a little more money, but they are not profitable, the cost control is very strict, and there are a lot of scripts and IPs on the market, but they can't find money.

Film and television listed companies have collectively suffered, revenue and profits have declined simultaneously, stock prices have fallen endlessly, and film and television funds in the primary market have also considered transformation.

Some want to do equity investment, some want to do real economy investment, in addition to the old national brand can still insist, few people pick this node to enter.

The new drama can't get money, and even if it gets the money to shoot smoothly, it will face extremely fierce market competition.

The audience's requirements for actors have also become higher, and acting skills have become the standard for judging actors.

The management side considers more about the cost-effectiveness of the actors, and in the cruel environment, only those who work hard will not be abandoned by the times.

Some people work hard to improve their acting skills, while others choose to transform.

In order to maintain the topic, some celebrities gather variety shows, and some artists with a certain fan base enter the live broadcast room and participate in the live broadcast to bring goods.

There are also people who rehearse dramas and receive commercial performances, looking for all opportunities to perform.

Thus, the normative, normal, and beautiful era of entertainment has come.

Wang Zi'an came across the border, just in time for his meeting.