Chapter 494: Boutique Operations
The next day was the last week before eleven, and I worked six days in a row, and I went to Sunday in one go. The project team of "Out of the Mountain in Troubled Times" has to work harder, and they have to take two days off on October 3rd, 4th and 5th, and then continue to come back to work overtime.
Because only this arrangement can the project team get high overtime pay reasonably and compliantly. Now that the company has money in its account, Chu Yuanxi's main task is how to legally send money to his brothers without causing chaos.
Pay employees is also to pay attention to ways and means, can not be sent randomly, he does not have a very good way in this regard, the general principle is who usually works overtime, who is eligible to work overtime on holidays, usually less overtime when you enlarge the holiday, please go home to rest, do not add chaos to the company.
This work arrangement caused great dissatisfaction with the TCG group, and Chu Yuanxi took the opportunity to announce the project bonus of the TCG group in October. By October, the TCG mobile game had been online for three months, and the DAU remained at 1.5 million, which is quite good, but the revenue was still at more than 30 million per month, with a slight increase, which was tepid.
In fact, Chu Yuanxi is very satisfied with this look, this turnover is neither high nor low, but it is all net profit, except for the 30% of the Apple Store, there is no need to pay channel fees, and the advertising cost is not high, only Liao Xingxing's operation activities need some expenses. In this way, it is quite considerable, enough to support him to start the well-off plan tomorrow spring.
The bonus was announced, the TCG group was pacified, Liao Xingxing's operation work was put on the agenda again, and the operation schedule for the next stage had been handed over to Chu Yuanxi, waiting for him to approve the resources and expenses.
This is a detailed operation schedule, Chu Yuanxi was born in Sankei, and he is not unfamiliar with it, and he has many jobs in the past when he worked in Pengfei Technology to dock with this form.
In fact, after communicating with Liao Xingxing before, he has already started to invest in media advertising. Since 10 days ago, various game portals and major game forums have been flooding with pre-release articles about the mobile game "Out of the Troubled Mountains". Now what needs to be determined is, when to start the development conference, when to start inviting players, and how much? The location is basically determined in the imperial capital, but in what grade of venues, what grade of gifts will be distributed, and what is the budget?
There are also questions such as when the deletion and sealing test is determined, when the date of the deletion and sealing test will be announced, etc., Liao Xingxing lists them one by one. These seem to be trivial things, but in fact, they are all timetables that must be determined in the process of high-quality operation, because this represents the rhythm of operation. The content determines the vitality of the product, but the operation determines the diffusion speed and influence radius, and Baren Entertainment has almost the best operational resources for small and medium-sized independent developers, and there is no reason not to strive for excellence in operation.
Chu Yuanxi's answer is: Players will be invited this week, and the development conference will be held during the eleventh day, with a thousand-person level, budget and venue in line with the industry's high-end standards. This means that the operation department will also work overtime during the eleventh period, and the press conference will be broadcast live, and the short videos and live broadcast users in the Ba people's self-media matrix will be fully delivered.
One of the very important functions of this conference is to invite players to pre-register, everything else is routine, only this pre-registration invitation is the voice of the developer, because the number of pre-registrations is one of the criteria for testing the truth.
Then there is the time to delete the file and seal the test, Chu Yuan Xi is scheduled for October 20th, announced after the eleventh long holiday. The launch time is tentatively scheduled for November 14, and it will be kept secret for the time being, and it will be revealed to the outside world until the end of the deleted closed beta.
Another big thing in the process is to determine the spokesperson of the game. It's actually okay to hype around the spokesperson, but who should be the spokesperson?
If it's a movie and game linkage, it's simple, just pull out the heroes and heroines of film and television dramas, but now there is no film and game linkage, which requires a lot of consideration.
If you still let Zhou Minxi or Zhu Wei be the endorsement, it can be said that it is meaningless, because the product itself is fan-oriented, and the seed users of Baren Entertainment are simply not too familiar with these two beauties, and the beautiful image can only make outsiders look good, and there is no great added value for communication, and it is difficult to provoke any topics.
Therefore, this option is rejected in the first place.
But please traffic star Chu Yuanxi refused, mainly because it was too expensive, and secondly, the traffic star did not match the tone of this product, which was too impetuous. However, he has no experience in asking celebrities to do endorsements, so he has been dragging it out and has never finalized a plan.
Now it's time to get an idea. Considering that this is a work with a historical theme, Chu Yuan thought about it for a while, and felt that it was best to invite a film and television figure who has a certain reputation and is easy to provoke topics to be the spokesperson, as a point that can be the main point of high-quality operation.
As for fan popularity, traffic, etc., it is not needed, because Baren Entertainment itself is a traffic pool, and it needs spokespersons to bring complementary advantages to the product, rather than stacking bricks on the tiles to make resources ineffective and overflowing.
Even, it is best to be a powerful male star who has had wonderful performances in historical film and television dramas, to give fans an expectation that he is more likely to play the male lead in future film and television dramas. The effect of hyping up the topic in this way is definitely good, and the difficulty is very low.
Chu Yuanxi's endorsement has a strong purpose, in fashionable words, it is called breaking through the dimensional wall, and to put it bluntly, it is out of the circle. Baren Entertainment has laid a big circle, and it can actually be very nourishing to be self-exalted in the circle, but it can't march into the national IP, which is also a common problem for many original big IPs in China - it is extremely expensive in the circle, but it has no influence outside the circle at all, and no one talks about it.
Although Chu Yuanxi did not expect to make "Out of the Mountains in Troubled Times" a national-level IP, he still had to work hard in this direction.
The simplest and most effective way to get out of the circle Chu Yuanxi knows that it is a movie, but it must be a successful movie. In the original world, the well-off can play like that, but the current Ba Ren Entertainment does not have this strength. Therefore, Chu Yuanxi needs this spokesperson to fit the resource territory of Baren Entertainment, and at the same time, it must fit the theme and content of "Out of the Mountain in Troubled Times".
Popularity, topicality, good acting skills, and achievements in historical themes?
Chu Yuanxi's mind suddenly flashed with golden stylistic flowers.
Coincidentally, he also endorsed mobile games!
But it's a pity.,It's enough to talk about the two flowers.,But it's all negative.,It's not a big deal.,And the age is not appropriate.。
Also because of age, Emperor Yongzheng, Liu Luoguo and Ji Xiaolan are not good, in a word, we must first eliminate the old drama bones......
At this time, three suitable candidates appeared in Chu Yuanxi's mind......