Since the last mobile Internet conference hosted by Weituo, WeChat has always been enriching its ecology around the four major platforms, and the means used is the official account.

The first platform is a traffic sharing platform in the mobile Internet era. The slogan, of course, has to be shouted, but this sharing is a two-way choice, that is, Micro Tuo is willing to accept, and the other party is also willing to join.

The second was for for-profit companies, which registered enterprise accounts, sought user attention, and released products online, which was then called offline-to-online transfer.

The third is an entrepreneurial platform for individuals, such as Luo Ji Siwei, or a creative god who is working alone, have applied for their respective public accounts on WeChat.

This part actually benefits WeChat a lot, and the time for users to open WeChat in order to obtain various inquiries is also greatly extended.

The problem is that the comments on an article are not always as active as Weibo.

This actually planted the seeds of the weakening of the WeChat public account in the future.

The fourth is an information release platform for governments, universities, and non-profit organizations.

After a year and a half of hard work, there has been some progress in these aspects, in fact, those functions of WeChat in the previous life, but Wen Xiaoguang shouted it out with the 'four platforms', which made the market and society very shaken.

And as it turns out, these concepts are not bad.

Among them, the fastest development is the second, the marketing platform for enterprises, a large number of companies began to register, release products, advertisements and other information, fortunately, WeChat regulations can only allow to send to their own fans, and the frequency is limited.

Otherwise, WeChat's 'green and pollution-free' will be killed by these people who want to make money.

The other three aspects also performed well.

At this time, WeChat has actually transcended the concept of a pure instant messaging software, and has moved towards an invincible monopoly step by step.

However, as a company, the pace will not stop, and doing business is a process of always seeking progress.

In fact, there are many problems, such as WeChat has become a little bloated, the construction of the third platform has always been a bit wrong, and users have not developed the habit of obtaining information from WeChat, so the fourth information release platform is also slow to develop and is not interesting.

Another big problem is that now merchants take the initiative to pull fans, and users rarely think of finding the official account they are interested in.

Even if you want to find it, it is difficult to really find it without classification.

In addition, people with profit purposes, in order to win attention, the title party began to be born, and violent and astringent messages continued to breed and spread.

Not to mention that Lin Changsheng is busy.

And Wen Xiaoguang has set up a special fund of 50 million yuan to crack down on counterfeiting, pornography, and politics.

Referring to the city,

He Nan, the newly appointed vice president, took advantage of the previous WeChat focus on solving the city's pain points, and proposed a smart city that has been very popular in recent years.

What is a smart city, in fact, many people in the industry are not clear, you ask him how to land, he can only say that the use of cloud computing, big data, Internet of Things, Internet technology to make urban life better.

Fiction doesn't work.

There is also a concept of smart transportation from the smart city downward,

Wen Xiaoguang's previous life was here, can he still not know this?

He knows better that smart cities have particularly high requirements for technical background and a relatively long cycle, and if it is an enterprise like Ali and Tengxun, it may be able to bear fruit in ten years.

But to be honest, micro-extension is not suitable.

This cannot be used as the main battlefield.

The main battlefield is set in the investment department and the X business department, that is to say, Wen Xiaoguang is in the middle of WeChat, and then relies on investing in mobile Internet companies to obtain paper returns on the statement, and on the other hand using Toutiao to obtain actual revenue returns.

But the problem is that not long ago, Wen Xiaoguang just said that he wanted to make urban life more convenient. He Nanti is just in line with the company's vision.

Don't take care of the details, but Wen Xiaoguang has to take care of this big problem.

He pulled Fu Hexuan, He Nan, and Wang Xiaoming of Wei Tuoyun together and opened a small stove.

"I don't know why, I have a feeling," Wen Xiaoguang began with small talk, "If this continues, in a few years, the scale of the company's business will become quite large and complex, and even I can't completely distinguish it." ”

"Of course, maybe not, if President Wang's Wei Tuoyun can't make something mature, then let's honestly hold the lollipop of WeChat and lick it twice when hungry. ”

This pressure was actually given to Mr. Wang, who is not too young, and he used to work at Microsoft Research and is an old IT person.

"The new content we are now mentioning, including WeChat Pay's online loans, living expenses, public transportation, and the smart city that He Nan said, are meaningless without the support of cloud computing and without learning how to deal with and analyze huge data. ”

"So I forced this some time ago. To a certain extent, whether Weituo becomes Google or Sohu depends on whether we work hard or not, and the other half depends on whether Weituo can play 'data' well. ”

It's only been less than half a year.

In fact, looking back, you can see that Wen Xiaoguang's decision was right.

If you fail in the future, then at least try.

"I can't say this to Zhang Chaoyang. Wen Xiaoguang also made a joke, and the three of them laughed happily.

Wang Xiaoming said: "Let me say it in the end, Mr. Wen, I want to hear what the effect they want to achieve." ”

Fu Youxuan understood the meaning and said: "I have another off-topic, I think the name WeChat Pay has to be replaced, it is a payment tool that supports various O2O platforms at the earliest, so it's no problem." But we obviously want to expand into more areas, and using this name is not appropriate. ”

"Externally, it can be misunderstood, and internally, many employees just think that we are a sub-tool of WeChat. However, Mr. Wen meant to cultivate a new company through this, so he set up an independent company outside of Weituo. ”

"Approved. Wen Xiaoguang knew that sooner or later there would be such a step, "That's why I said that our scale will get bigger and bigger." What's the name of that?"

Fu Youxuan said: "This Wen will always decide, or we will give you a few to choose." In addition, I'm not overstepping, or I want to grab the project for myself, He Nan is also here, and the problem of some bloated WeChat is already obvious, so some of the new things are obviously not suitable for implementation on WeChat. ”

"But it's still very light, and in the future, many things need to go through the payment link, such as living expenses, which makes no sense to add in WeChat, this should be handed over to us directly, and even some of the content including the smart city you said should also be handed over to us." ”

What she means is that WeChat still has to be used as a pure social software.

And the vision of 'making urban life better' should be underpinned.

"That's what it was. Wen Xiaoguang said, "I have talked to Mr. Lin, including Wenbo, who has long told me that WeChat is not suitable for continuing to add new content." Of course, there is nothing wrong with He Nan's smart city proposal, this concept has always been there, but what is the specific way we implement it. ”

His job as a boss is to coordinate the various talents.

At present, these people on WeChat are not very pure in the style of Zhang Xiaolong, but Wen Xiaoguang has leadership, if there is anything wrong, just stop it.

At this time, even if you have an idea, it is not easy to add it to WeChat, and you have to hand it over to Fu Youxuan.

He Nan has a peaceful personality, and he has no superfluous thoughts, "I just put it up according to the vision, I think what President Wen said that day 'do things that are beneficial to China and the Chinese people' is very incisive, plus my own little interest." ”

"I know. Wen Xiaoguang affirmed first, "I have actually learned about smart cities." IBM proposed it in 2008, and then several cities in several countries are trying to promote, which also involves the Internet of Things, which is connected to everything, and our country is learning to accept it very quickly, and I estimate that there will be pilot cities soon. ”

"However, He Nan, there is one thing we have to make clear, that is, a company like Weituo with a relatively weak technical background is not suitable to follow this trend when a complete profit model is being found. Of course, I'm optimistic about it, but I prefer to start small. In general, we should pay attention, but we should pay attention carefully. You know what I mean?"

He Nan nodded.

"With Xuan, you just mentioned right, after the company changed its name, I think you have to add a new department, called the smart life division, the concept of smart city is relatively large, and the hardware foundation is also defective, but the layout of building a smart life is needed. ”

"So let's start small, such as living expenses, and the real-time tracking of public transportation that I mentioned before, in addition, don't we have QR code technology? ”

Fu Youxuan smiled, "No wonder you said that the company's future business will be too complicated, can this not be complicated? But if you continue to do it one by one and do what you can do, one day, urban life will be more convenient because of our group of people!"

Having said that, there must also be an overall framework, so as not to hit a rake in the east and a rake in the west.

"The city is a systematic collaboration, and it still needs a brain to lead, otherwise it is easy to grab the eyebrows and mustaches. Wang Xiaoming said, "In fact, it sounds like all of this needs to be supported by a computing system, and what we are currently promoting is also building a system." ”

"How can data be used for urban governance?" Fu Youxuan is from a financial background, and it is indeed difficult for her to understand such a cutting-edge concept.

Wang Xiaoming gave her an example, "For example, the problem of congestion in cities. Don't we have a map of AutoNavi? AutoNavi Map now wants to provide users with real-time road information, how many meters ahead of the congestion, which road is not congested...... However, Weituo does not have satellites flying in the sky, nor can it get as much surveillance video data as hundreds of cities across the country. ”

"So the question is, how do we know the road conditions and tell the driver if there is a congestion ahead?"

Well, that's a good example.

Wen Xiaoguang pursed his lips and smiled.

Fu Youxuan is also waiting for an answer.

"Relying on smart phones and data, as long as there are enough users, we can upload the user's location and trajectory data to the server in real time, so the AutoNavi map team can obtain this data, and with massive real-time traffic data, through the calculation and processing of big data, we can provide users with road condition information. ”

Fu Youxuan frowned, "Isn't that inaccurate? There must be someone who doesn't use the Gaode map." ”

Wang Xiaoming said: "That's right. In fact, big data is to use massive data to analyze user behavior patterns, it is not a mathematical problem to calculate an accurate result, it is a process of approaching the correct answer. ”

"Taking AutoNavi Map as an example, as long as we have stronger computing power, larger user scale, and more sufficient data, then our calculation results will be more reliable and the road information provided will be more accurate. ”

"That should be hard, right?"

Wen Xiaoguang interjected, "You can also understand that as long as we do it, it will be difficult for other opponents to surpass, because this is not a simple map software, it needs the support of cloud computing, and it needs to be able to collect a large amount of data." And some of the data is only in the hands of the government, and large enterprises like ours can obtain data by signing cooperation agreements, but where can entrepreneurs find it?"

Wang Xiaoming is also more optimistic, "Navigation must be needed in urban life, there is WeChat, and the relationship with the government is also good, so in fact, the lack of data is not a problem, but the problem of whether it can deal with this big data." ”

It gives me a headache just thinking about it.

That's why it's more difficult to talk about smart cities.

Wen Xiaoguang looked at Wang Xiaoming, "Don't blame me for putting pressure on you every day, blame He Nan, he puts pressure on me every day." ”

He Nan also understood, this project, the boss is not against it, but the objective conditions are constrained, and we can't change things like Sun Monkey.

But in fact, the four people sitting here all know it.

That's definitely a direction, and it's a good fit for WeTuo's vision.

As long as it is made, Micro Tuo will definitely go to a higher level.

"Wang, what have you been busy with lately?"

"We had a meeting to study Google's big data analytics intelligence application. With our predecessors, it's a little easier, at least we know how to write code. ”

The same is a search company, Google is very good at big data, their intelligent application services include customer sentiment analysis, transaction risk prediction, customer churn prediction, political inclination prediction, etc., what foreign countries respect personal information, technology companies have long been holding this and don't know how much money to make.

The actual profits brought by big data to Google are calculated on a daily basis, and $20 million a day is definitely not a fairy tale.

When he was running for president in 12 years, he used big data, and his team bought these services, researched who the supporters were, what characteristics, and what political or livelihood issues they were most concerned about, and then ran advertisements to meet the appetite of these people.

Of course, Wen Xiaoguang will not participate in this kind of business, even if it makes money.

Anyway, the company is also adjusting recently, and it happens to adjust Fu Youxuan at one time, so that the payment app is no longer simply a 'tool person', it wants to seek a breakthrough in itself.

Add services and engage users.

This mode still works.

In China, urban transportation and life are always inseparable from the government, but fortunately, Wen Xiaoguang has a particularly good pilot demonstration site - Xianzhou, his hometown.

Developed and small-scale, it is perfect for an attempt.

What's more favorable is that it has been a period of official transfer recently, and Dad Bai is estimated to be promoted again, he was originally in the real power department, and this time he may be promoted to mayor.

The timing point seems to have been designed by someone, and it just happened to be on the card.

But first he has to give Fu and Xuan a good name, so that when he signs a strategic cooperation plan with the city government, he will have a card.

......

......

Dr. Tang was wondering if to call Wen Xiaoguang, such a large sum of money, silently stuffy, it didn't seem to be like that.

So she called, and the call was answered, and she asked, "Are you busy now?"

"You say, it's okay. ”

"It's inconvenient to talk on the phone?"

Wen Xiaoguang smiled, "It's like a spy, you say, I'm in the office." ”

Dr. Tang smiled, "Okay then. Actually, you know, it's the money problem. ”

"I called, I know you're paying the mortgage, what's wrong?

"It's not not enough. I was scared, that ...... Am I your secret lover?"

"Secret, what secret. Wen Xiaoguang laughed, "If you run away now and cut off contact with me, I can't go to the bank to get the money back." I suggest you don't think too much about it, you should go and repay the loan early first, and let yourself go out and relax with the rest of the money, but tell me before you go out to travel, lest I look for you and you are not there. ”

He is Jiang Taigong fishing, and he is willing to take the bait.

In fact, it is the hypocritical sentence, if a person wants to leave, then she will not come back.

I haven't been in touch for several weeks, and Tang Shujie has turned back, so what she wants, she naturally thinks clearly.

Wen Xiaoguang won't control anyone, he has to learn the method of the second generation of the rich, give enough money, and if he forces people too tightly, he will die and the net will be broken.

So the 1.8 million, he gave it, Tang Shujie really took it and left, then let's go, but I think Wen Xiaoguang has not reached this disgusting level.

He didn't think so.

......

"What did he say?" Zhou Yan asked.

"He said he gave it. At this point, Tang Shujie seemed to be more sober, "I can't give him a feeling that I'm going to leave after taking the money, I have to take the initiative to find him." ”

"It's a bit harder. Next, he will only look for you when he thinks about a woman. Shujie, it is strongly recommended not to fall in love with him. You will treat him as a rich man, and be good to you and to him. ”

Tang Shujie rolled her eyes, "It's easy to say, it's not difficult for him to be a fifty-year-old man, but he's so handsome and so good, can I control this?"

"Hey, it's useless to think so much, life has to be happy in time. Zhou Yan dragged the person up, "Hurry up, hurry up, don't lie down, you hurry up and go through the formalities, repay the loan, let's see how much is left." Then you take me on a tour, and I'll work as a professional photographer for you. ”

Tang Shujie was happy and said suspiciously: "I can take you there, but can you ask for leave?"

"What kind of leave do you take, I resign. In the future, you will be a broad lady, and you can bear to let me go to work? Hurry up, hurry up!"