Chapter 650: Last Lesson

"You're going to run an esports tournament? and you're going to buy WCG?"

Yu Wenfei asked in surprise.

He just learned that Facebook Games is going to start planning a large-scale world e-sports competition, and it has great ambitions, wanting to make the competition the largest and most influential in the world, and use the competition to promote the Facebook game platform.

That's a good idea, Facebook Games North America is gaining ground around the world, and it's growing very fast, so it's still necessary to take the opportunity to advertise and raise awareness.

"Yes, we are going to invest a lot of money in this tournament to make our tournament the No.1 in the minds of players around the world!" said Effie with confidence.

"Bonus...... Three million dollars? I think it's a little bit small. Yu Wenfei rubbed his chin and said.

Effie was shocked, three million dollars is less?

In the previous WCG and CPL competitions, the total prize money was only two or three hundred thousand!

I've spent a million dollars in a single game competition, which is a very impressive amount.

"But...... If there are too many bonuses, the company will also be under pressure, after all, Facebook Games has no major revenue projects at this stage, and it still relies on the money obtained from the last financing. By the way, we still owe SoftBank a billion dollars in interest-free loans. Effie said hesitantly.

She knows Yu Wenfei, once Yu Wenfei thinks that this amount is small, then his idea may be to add a "0" to the bonus amount......

Yu Wenfei groaned for a while, and what Effie said was also that although Facebook Games made some money through the sale of stand-alone games, the financial pressure was still quite large. If nothing else, SoftBank's billion-dollar interest-free loan will finally be repaid. Fortunately, he "blackmailed" Son Masayoshi at that time, and he insisted on adding the condition of no interest, otherwise, the interest alone would be able to suppress the Facebook game.

However, it is not easy to make money in game projects.

Facebook Games holds CS, the most popular game in the world, this is a "hen that can lay golden eggs", this year's game manufacturers are still too simple, and they don't know how to make money!

Yu Wenfei smiled slightly, and asked rhetorically: "Who said that the prize money of the competition must be borne by our company?"

"Ah, we hold a competition, we don't pay the prize money, who will pay?" Effie was a little puzzled.

CS gamers, there are tens of millions of genuine players in the mainland alone, and there may be two or three hundred million in the world! Now these players are gathered on our Facebook game platform. Wouldn't it be enough for them to pay for the prize money of the competition, even if only one-twentieth of the players paid for one dollar each, that would be tens of millions of dollars!" Yu Wenfei said casually.

This time, Effie was really dumbfounded, Mr. Fei's thinking jumped too fast, and he couldn't keep up.

It's a good idea, but ......

Why should players pay for it!

People have already purchased the original game, so why pay money for your company's competition!

It doesn't make sense.

Opening her mouth, she wanted to refute, but she didn't dare to say it.

Seeing her expression, Yu Wenfei knew what she was thinking, and said with a smile: "I don't understand, right?

Effie nodded obediently.

............

Yu Wenfei plans to take this opportunity to "teach Effie a lesson", Facebook Games is a "cash cow" created by himself, and he is counting on this company to make a lot of money for himself.

So Effie, as the president of Facebook Games, must know how to make money reasonably and maximally, understand the psychology of players, and guide players to pay!

In a big way, Facebook Games has the responsibility of cultivating players' payment habits!

"You're not an avid gamer, so you certainly can't understand the psychology of gamers.

When you pay for your favorite games, players can be more than you think!

Although they have already paid for the genuine game, it stands to reason that we should not charge any more. But it's not that we have to charge a fee, it's that players are asked to pay for their favorite players and tournaments, and we don't take any of the money.

If you think about it, so many CS masters and teams have worked hard to play games and dedicate wonderful confrontations to players around the world, and players are fascinated by watching it, which is more enjoyable than watching big-budget movies. So, why not pay for it? Just go to the movies.

The same goes for Warcraft and StarCraft.

Can you understand that?"

Effie is indeed a good student, and when Yu Wenfei spoke, he took out his notebook and memorized it while listening.

This is a habit of hers, every time she comes to Yu Wenfei's office, she must bring a notebook and a pen.

Seeing that Yu Wenfei finished speaking, she stopped writing, frowned and thought about it, and asked another question.

"Then if the players think that if other players pay anyway, they don't have to pay this money, and everyone thinks so, wouldn't it be ......?"

Yu Wenfei smiled and said dryly: "This involves the guidance of players. Just like we created Facebook Battle.com to distinguish genuine gamers from pirated gamers, you only need to pay more than 30 yuan, you can enjoy the platform battle service that only genuine gamers can enjoy, you can play against tens of millions of players across the country at any time, and there is also a rank matching mechanism to satisfy the vanity of players!

And so, our single-player games started to sell well!

So, what do you think was the biggest selling point of Facebook's success at that time?"

Effie thought for a moment and replied seriously: "Ranked matches and rank systems, because ranked matches can provide players with the opportunity to compete with opponents of the same level, and the rank system can satisfy the vanity of players. ”

Yu Wenfei patted the table lightly and said with a smile: "That's right! Referring to the successful example of Battle.net, have you come up with a way to solve the problem of players paying for the game?"

Effie's eyes lit up and she said excitedly: "I have an idea! There are two ways to guide users to pay, that is, to distinguish between paying users and not paying, for example, in the game, if a player pays to support the game, his name will be identified with a more eye-catching color, such as gold, and the name of a player who does not pay is white." In this way, the player pays for it, so when others see his name, they know that it is a paying player!"

Yu Wenfei shook his head, "This is not enough! Remember, we must provide services that exceed the expectations of players at all times! Let players feel that every penny they pay is worth the money, even value!"

Not enough?

Effie didn't know what to do.

Yu Wenfei didn't sell it, and directly threw out the answer.

"Let's take CS as an example.,Isn't the content of this game very simple?,The game is all five or five confrontations.,What appears in the screen is ten people and ten guns.。 So, what's the focus on the screen, or what do people often focus on? It's guns and characters, so we have an idea, what if we add cooler skins to the guns that are the same now, what if we add different fashion outfits to the characters, and do players pay for that?

Effie was stunned, Yu Wenfei really opened a door to a new world for her today!

Originally......

You can also make money by such means!

"Mr. Fei...... You're a genius! You can think of such a solution! I'm convinced, this method is really good, and it won't affect the balance of the game at all, players who don't pay can play fairly, and paying players have cooler skins, and they also get psychological satisfaction. The best of both worlds!" she said with emotion.

The method that Yu Wenfei said is very effective and easy to implement!

At the same time, it will not affect the game experience of ordinary players, and will not destroy the balance of the game, which ...... It's definitely a genius idea.

Yu Wenfei just smiled, and could only say that in 2003, both players and game manufacturers were too simple.

He has seen too much of the game's tricks to deceive Krypton.

In other words, this can't be regarded as a cheat, but an open and honest way for players to pay money.

Players are still willing to pay for it, and even thanks to Facebook Games, which provides them with a better gaming experience.

"Can we raise more than three million in prize money this way?" Effie asked happily.

Yu Wenfei was very helpless, there was no way, Effie still hadn't seen the world, and he didn't understand the power of kryptonite in the game at all.

"Hehe, you're underestimating the player's ability to pay, doesn't the WCG only hold the tournament in December?

In addition, these skin items are sold to players by opening boxes. Now in mid-September and October, we will start promoting WCG, and in two months, I don't think it will be less than 10 million dollars, or even higher. ”

Ten million US dollars, this is all Yuwen Fei conservatively said.

The player base of CS is too large!

Globally, there are definitely more than 300 million players, and that is the real dream of 300 million mice!

If you haven't experienced that era, you can't imagine how popular CS was at that time!

The popularity of this game is also caused by the convergence of various factors.

The quality of the game itself is certainly not to be said, and there is no opponent in the feel, balance, confrontation, and refreshingness.

It can even be said that more than ten years later, in FPS games, there is no game that can surpass CS in terms of gun feel!

In addition, there were not too many games at that time, and there were only a handful of high-quality games.

Another point is that computers have just become popular, and most boys don't have many ways to entertain, and there is no other better entertainment option.

These factors are intertwined to create the popularity of CS.