Volume 2, Green Years 183, Acquisition (2-in-1)
In the future, there will be fewer and fewer places in the village where he needs to give advice.
If the people in the village still want to develop, they can only jump out of the village and find their own way.
These things obviously don't fall within the scope of his concern.
After returning to the provincial capital, he did not go to school and held group meetings.
There were two topics for discussion.
"For the acquisition of Jianlibao, I think the time is not ripe enough, and the acquisition now will greatly increase our costs. ”
Zhao Yayan analyzed the matter from a financial point of view, and she believes that waiting another two or three years is the best time for the acquisition.
After a vote, 4 to 1, 4 people did not agree to the acquisition now, of course, he himself did not express his position.
The only one who agreed to the acquisition was Liu Fang, and his explanation was that time was running out, and the current acquisition would greatly enhance Fengshang's brand and truly determine the status of the domestic beverage leader.
"I would like to inform you of the news that Uni-President and Master Kong have decided to enter the beverage market, and their financial resources and team capabilities cannot be ignored. So what's the best way for them to enter the mainland market?"
"We followed the old path of PepsiCo and Coca, quickly acquired beverage brands and factories in the mainland, and then integrated resources. ”
Jiang Xianwei said the key in one mouth.
"Yes, that's right. So we have to get ahead of them and complete the acquisition of Jianlibao, and when they really participate, our cost is only much bigger than now. ”
He looked at the contemplative executive team and continued with a straight face:
"We look at the question, don't just look at the feet, we must have a long-term vision, so that the enterprise will have long-term development. Staring at the present, then we may always be passively led by the nose by the market and consumers......"
"Not only do I want to buy Jianlibao, but I heard that the current situation of Sunrise is also very bad, so I plan to form two negotiation teams. One group was led by me, and the other group was led by Lin Shengnan. ”
The second topic is the listing of Mosang.
As we discussed this, everyone's enthusiasm was high.
For them, this is Fengyun's company, the first company ready to go public, and listening to the small boss, the listing of other companies is still far away.
Everyone wants to know how much valuation the capital world will give Mosang.
Of course, the preparatory work in the early stage of listing is very large, and a special preparatory group must be established.
He intends to outsource these tasks and has already contacted Lao Liu to prepare for a listing in Hong Kong.
The top priority is to acquire, he arranged the work, and the stayers must be Jiang Xianwei and Zhao Yayan.
He and Yang Hong were in a team, and then three people were transferred from the headquarters to form a Jianlibao team;
Lin Shengnan and Liu Fang also drew three people from the headquarters to form a team of rising sunrises.
At home the day before departure, he and Lin Shengnan told him some of the requirements of this negotiation.
"Sister Lin, don't put too much pressure on you, this time the leader has arranged two people, one to assist me and one to assist you, so if you go, you will definitely not eat behind closed doors. ”
"What about the specific funding requirements?"
She must know where Yi Shaofeng's bottom limit is, so that it is convenient for her to make a decision at that time.
"No more than 800 million. Don't offer too low after you go, we have to cut through the mess quickly. You first quote 700 million, and then during the negotiation process, allow the other party to increase the price by 100 million. If the other party asks for more than 800 million, you will terminate the negotiation and come back directly. ”
He is not as eager for the rising sun as Jianlibao, because the value of the brand is zero in the later generations, only the current factory is available, and he has no mind to put the rising sun into operation.
Two days later, the two teams set off, one went north, to the headquarters of Rising Sun, Jizhou, Hebei;
And his own team went south to Jianlibao's hometown of Foshan, Guangdong.
Foshan, referred to as "Zen", in the Eastern Jin Dynasty, there was a Buddhist pagoda temple built here, which was considered to be "the mountain of Buddhism", so it was named.
Foshan is a national historical and cultural city, known as the hometown of pottery, martial arts, and Cantonese opera. Of course, Foshan still has a bright shadowless foot.
Acquired Jianlibao, he did not contact Li Jingwei, this is a dead end.
The person who accompanied them was called Zhang Aiguo, the general of the Ma leadership point, who was sleek but not sophisticated.
Several people did not go directly to Jianlibao Factory and Sanshui Government, but went to the Foshan Municipal Government, which made Yi Shaofeng very strange.
"Jianlibao is such a big enterprise, its development, Sanshui government may not be able to call the shots, so we first went to the Foshan Municipal Government to burn pillar incense. ”
Zhang Aiguo explained.
Because of Zhang Aiguo's arrangement, of course someone will come to receive him.
It was already afternoon, and it was certainly impossible to talk about things today, and they did not stay in the guest house that had been arranged.
Let Yang Hong book five rooms in the Foshan Hotel.
He is not a thrifty person, and when he goes out to talk about things, especially in this era, sometimes he has to put up a shelf so that others will look up to him.
Early in the morning, had breakfast at the hotel.
Because of the popularity of tea restaurants, Guangdong is also the province with the most breakfast items. Among them is Yi Shaofeng's favorite rice noodles in his previous life.
After breakfast, they went straight to the city hall.
The people of the investment promotion office greeted them.
Briefly, they were received by a section chief of the Investment Promotion Office, named Gouda.
Zhang Aiguo took the lead and said:
"Hi-Tech, Jianlibao, as the leader of the national beverage industry, has been creating ............ in recent years"
After a blow of water, he changed his words and said:
"We heard that during this period of time, Jianlibao in the development, or encountered some small problems, I think we can strengthen cooperation between the two places, jointly solve these problems, so that Jianlibao can be more orderly and healthier development. ”
first praised and then suppressed, he played this set well.
Yi Shaofeng listened drowsily, but Yang Hong next to him listened with relish.
"What kind of cooperation do you want to take?"
The other party's Mandarin is not very good, but it is still no problem to understand.
Zhang Aiguo pointed to Yi Shaofeng and said:
This is the chairman of Fengyun Group, Fengyun Group as a national well-known trademark, and more of its enterprises can bring a steady stream of cash flow for the parent company, its branches will be spun off, and in the next two years, it will be listed in country M and Hong Kong. ”
He is M, he can really blow, and he knows Fengyun better than Yi Shaofeng.
I saw Zhang Aiguo, who looked serious and thoughtful about others, and continued:
"We currently have the funds that Jianlibao urgently needs, and Jianlibao is currently occupied by double coke too much space, so I think that we Fengshang and Jianlibao will join forces to develop together. ”
The people on the other side are not stupid, and they basically understand the other party's intentions when they hear this.
However, his depressed person occupies the space of Jianlibao, and what is more ruthless is not double cola at all, but Fengshang.
"You want to buy Jianlibao?"
"There is such an idea, of course, after the acquisition, the factory site must still be in Foshan, so strictly speaking, they are still a local brand in Foshan. ”
Gouda almost burst into foul language, he M's, after the acquisition, does it have anything to do with the government?
On the grounds that the matter is to be reported, Gundam ended the first contact and gave them a gift.
They are not in a hurry, they just wander around in the afternoon, as if they were distracted.
Foshan's most intuitive feeling for Yi Shaofeng is that there are a lot of motorcycles.
Compared with the mainland, there are many fewer bicycles with obvious characteristics of the times.
From time to time on the road, you can see people yelling at their mobile phones, which means that the self-employment here is developing well.
When I returned to the hotel in the evening, I received a call from Lin Shengnan.
The progress over there is faster than here, and the conditions have already begun to be negotiated.
He said a few words of encouragement and hung up the phone, it seemed that his side was going to hurry up.
The next day, they arrived on time.
This time, it was not the small section chief who met with them, but the deputy mayor in charge of investment promotion, surnamed Chen.
Several people glanced at each other, and it seemed that there would be substantial progress today.
"Mayor Chen, thank you for your busy reception. ”
"You're welcome, sit down. Your leader Ma called me, but I didn't dare to close the door. ”
He speaks in a voice that is neither light nor heavy, with a smile on his face all the time, and his Mandarin is very standard.
But what he said made Yi Shaofeng scoff, why did he go yesterday?
"Mayor, did the senior section chief report our intentions?"
Mayor Chen waved his hand, did not ask a question, but turned to Yi Shaofeng and said:
"You are the chairman of Fengyun, I saw you in the news, and you are really a hero. ”
finally thought of himself as the protagonist, and almost became a little transparent in the past two days.
"Hello Mayor Chen, the leader carries love, and I am only a small achievement. ”
"Hehe, the work of the micro end is too modest. Tell me, why do you want to buy Jianlibao?"
Lao Chen obviously knows who to really talk to, and if he talks to Zhang Aiguo for a day, there will be no result.
"Jianlibao's current problem, in the final analysis, is a problem of the system, of course, I didn't say who did not do well, but this problem is not solved, the final result is obvious;
At this stage, the best solution is to hand over Jianlibao to a third party to operate;
Jianlibao, as a national brand that has finally risen, is truly regrettable when it falls like this. ”
He also dug a small pit and said that you are a national brand, are you embarrassed to sell to foreign companies?
"Hehe, there is always a way to solve the problem. I heard that the Fengshang brand is good, if Fengshang can be integrated with Jianlibao, then the problem of Jianlibao will be solved. ”
The ambition is not small, and Jianlibao is not capable of annexing Fengshang now.
When the other side says this, it just wants to take the initiative in the negotiations.
"Mayor Chen is right, I also think the same way, so I came here. As for who integrates whom, it depends on who is more sincere?"
Mayor Chen was speechless for a while, and Jianlibao obviously couldn't show sincerity now.
"I see that many foreign companies have taken the form of share exchange, so we might as well talk about it in this way. ”
"What does the leader think, how to change the deal?"
"The establishment of Jianlibao is nearly 10 years earlier than Fengshang, and the invisible brand value is undoubted.
Zhang Aiguo was very worried that the Yi Shao summit would flip the table.
Of course, he is not so stupid, he is here to talk about business, not to fight.
"Leader, the current situation of Jianlibao, I believe you are also clear. What will it look like if I come back next year? What about the year after next? How much brand value is left with the passage of time? Although Fengshang was established late, our market expansion speed is incomparable to Jianlibao. ”
When Mayor Chen heard this, he was silent for a while.
Jianlibao's current situation is here, as long as there are people who are interested, they can inquire about it.
"Tell me, how are you?"
"Wholly owned acquisition. ”
"No way, our local government, we must retain at least 50% of the equity, and at most hand over the operation rights to you. ”
Mayor Chen replied very simply.
The two sides reached an impasse again, and after a full day of negotiations, neither side made any progress, so they had to agree to talk again tomorrow.
After going out, he asked Zhang Aiguo:
"How sure do you think we're going to be here?"
"One hundred percent. ”
Lao Zhang gave an affirmative reply.
He also realized that the other party was obviously bluffing in order to fight for his own best interests.
In negotiations, when you make a concession, you tend to keep conceding.
communicated with Lin Shengnan on the phone at night, and learned that the other party's progress was not great.
Sunrise agreed to sell, but the asking price was 1.5 billion, which was obviously unacceptable.
"You will directly show your hole cards tomorrow, 1 billion will be paid in three years, you will talk if you agree, and you will come back if you don't agree. I'm impatient, and I'll talk about it next year. ”
I hung up the phone, tiredness hit, although I didn't do anything this day, but my brain has been running at high speed, and tiredness is inevitable.
............
This time it was not in Mayor Chen's office, but in a small conference room, and there were more people in attendance.
After being introduced, he learned that three of them belonged to the people of the Sanshui government.
Seeing this, he knew that Jianlibao's problem was already clear, and there was not a single representative of Jianlibao Company for such an important matter.
Of course, he liked to hear about it.
"Leader, if we still insist on joint stock management today, we plan to go home. We sincerely invite all leaders to have time to go to Province H, and we will wait for it. ”
When he went back last night, he found that the fundamental reason why he was so tired all day yesterday was that he fell into the rhythm of the other party's negotiation.
Today he has to firmly grasp his initiative and go straight to the point when he comes up.
The other party was obviously a little caught off guard by his words.
Many of the arguments they prepared last night, on the basis of which they are not used now.
"There's no need, everyone sits together just to discuss a plan that everyone can accept. ”
One of them came out to make a round and wanted to bring the conversation to their side.
"Leader, you are a parent, you are very busy every day, and I, I don't care about this company, and I still have to study, and I will take the college entrance examination tomorrow. So, let's just go with the simplest. ”
Hmph, don't answer your words.
Finally, it was agreed that the final meeting would be held in the afternoon, which was easy to understand, and they needed to use the morning to discuss.
..................
"In principle, we have agreed to be wholly owned by you, but we have a few requirements. ”
Finally had a good result, and he was ecstatic in his heart, but he had to keep his face unwavering.
"The first is: the brand of Jianlibao must be retained;
The second is that all employees of the existing plant must be retained;
The third is that the factory site shall not be relocated, and it must always stay in Sanshui;
The fourth is that our offer is 2.5 billion, which is paid in a lump sum. ”
He didn't take it seriously at all, both sides had a basic understanding of these conditions, and it was impossible to agree to them all.
After two days of negotiation, it was finally determined that the brand would be retained, and the employees would only retain the front-line staff;
The factory site will not be moved for 10 years, and 1.7 billion yuan will be wholly acquired, which will be paid off in three years.
This trip was a complete victory and fully met my expectations.