The first advertising video planned by Tianxing Advertising Company, directly with the Happy Planet flagship store as the main body, tells the wonderful journey of a plush toy, and the production level of the whole film is quite high, reflecting He Xiaoya's superb aesthetic ability.

And this film is very interesting, and the anthropomorphic perspective is still very rare in the advertising market in 2002. Therefore, from the perspective of communication, it is quite potential, and it may increase the popularity of Baibao.com by an order of magnitude in a short period of time.

Not only that, the Happy Planet brand toys exposed together with Baibao.com will also usher in a sales opportunity.

So this is a huge test for the production capacity of Nanqiao Toy Factory. If the factory's capacity cannot keep up, or if the quality of the product decreases due to rush work, it will cause huge losses.

This network promotion can be said to be a key battle for Nanqiao Toy Factory, if it is played well, the influence and popularity of the brand of Happy Planet will be officially established, and Nanqiao Toy Factory will also change from a small village-run enterprise to become a well-known regional enterprise.

However, if there is a mistake, it will affect the growth of the brand, and even bring irreparable losses, so no matter what, this period of time must be prepared and not slackened at all.

I don't know how the three big men of the factory are prepared, Li Feng thinks about it, although he has come to Jiangzhou City now, and he has delegated all the authority before leaving, but it is better to ask clearly, so as not to know what kind of mess is not known.

Li Feng thought about it, took out his mobile phone, and called the third uncle Li Wanhua: "Hey, third uncle." ”

"Feng Feng, are you still comfortable living in Jiangzhou City recently?" asked Li Wanhua with a smile.

"Life here is very good, you can rest assured. Li Feng said, "What is the production situation of the factory now, it is about to open a wide range of toys, and the demand for toys may increase significantly, and I have been very worried about the supply problem." ”

"Zhao Yin has discussed this problem with us before, and we are stepping up the implementation of the new plant. Now the second phase of the park project has been under construction, we found the mayor of Wanyuan Town, Tan Town, he said that the first plant will be delivered in April, let us hurry up to complete the preliminary preparations, and strive for the plant to be delivered as soon as it is stationed. That's why we've started to purchase new production equipment and train new employees. Li Wanhua said.

"It seems that the plan is ahead of schedule, and it is very efficient. Expanding production capacity is a top priority, as long as we have a new plant, we can more than triple our output, and the supply pressure will be immediately relieved. Li Feng said, "It's just that in the period before entering the new plant, the old factory still has to hurry up and stock up, otherwise there may be a situation of selling out." ”

"We have discussed this issue and now we can only maximize the potential of the existing production line. Now our old factory has started the mode of three shifts, 24 hours a day uninterrupted production. In terms of output, it has increased by 50% compared with the original, and the current warehouse is fully stocked, so it should not be a problem to cope with the next online sales. Li Wanhua said confidently.

"It seems that according to the current trend, three shifts are an inevitable choice. Li Feng said, "Third uncle, while focusing on output, we can't ignore the quality of products. Quality is our lifeline, and whether the brand Happy Planet can accumulate a better reputation in online sales depends on strict quality control. ”

"You're right, now that the stalls are bigger and there are more people, the management is much more difficult than in the past. However, for quality problems, we have developed a set of random sampling and assessment system, and what we need to do now is to increase the intensity of inspection and punishment. Li Wanhua said.

Quality control has always been Li Feng's greatest concern, last year Li Wanhua also suffered a lot because of product quality problems, so after the factory launched the brand toy project, quality control work has always been the core of Li Wanhua's work.

Judging from the current situation, the quality of toys in the factory has been maintained at a good level, and there have been no complaints caused by quality problems.

"Third uncle, it's all up to you in this regard. Li Feng said, "At present, the network sales work has been officially launched, and the network sales team of our factory has also been set up, through network sales, our brand toys may go out of the fairy lake area, into the entire East China, and even the whole country." Therefore, in the product line, it needs to be further enriched to meet the shopping preferences of different people in different regions. In this regard, it is necessary to work together with the online sales team to conduct sales data analysis in a timely manner, adjust production strategies, and maximize product sales. ”

Li Wanhua said: "Well, after the establishment of the online sales team, the focus of our work will be tilted in their direction. ”

After talking to Li Wanhua on the phone, Li Feng finished communicating the situation he wanted to know and the things he wanted to explain, and felt that the promotion and publicity work could indeed be officially launched.

For this reason, Li Feng specially went to find the squad leader Su Yiling.

With the help of Su Yiling, Li Feng got a recommended position in the popular section of the homepage of the Donghua Forum, so he published a post with the title of "A Pleasant Travel with a Toy".

In the post, Li Feng hung out a 30-second short story produced by Tianxing Advertising Company, and at the same time accompanied by detailed text, describing the whole process of placing an order through the Internet and finally being delivered to the user.

Su Yiling immediately used her super admin account to help Li Feng put this post on the homepage.

Soon, as long as you log in to the Donghua Forum, there is already a prominent position on the homepage, a post with the title of "A Toy's Pleasant Travel" has appeared.

Sure enough, due to the good fun and novelty, this post quickly attracted the attention of many netizens on the Donghua Forum, and the number of clicks began to soar rapidly.

In just ten minutes, the number of clicks on this post exceeded 1,000, and netizens were very enthusiastic about the post.

Everyone has expressed their concern about this novel way of shopping, and many netizens have officially learned what online shopping is through this video clip, and know that you can buy things through the Internet.

There have even been many netizens who have followed the post, saying that they have boarded Baibao.com and experienced online shopping.

At present, Baibao is carrying out a big discount campaign, and the price of the same product on Baibao can be at least 20% cheaper than the price purchased in the store, which also makes a large number of netizens begin to pay attention to online shopping.

If you can really get a good deal and buy cheap goods, then why not do it.