For example, for example, the number of players in the mobile game "Out of the Troubled Times" is now a bottleneck, what should I do? Ask Jackie Chan to shoot a sand-attacking advertisement! It is also a way to use this powerful advertisement to get low users.

But here comes the problem, a problem that Chu Yuanxi has been entangled with for a long time is that he couldn't ask Lei Dalong to endorse him at the beginning, should he ask for a little fresh meat? And the big brother's attack on the sand is not just a negative word-of-mouth? Maybe the players who originally wanted to play saw this advertisement, and a group of them stopped playing. Even those who have already entered the pit may abandon the pit when they see it.

So it's not going to work.

But with Google's segmented advertising, it's a big difference. Google can only target Big Brother Attack ads to those users who are unlikely to become users, and let go of existing users and potential users. In this way, there is value in low-pressure advertising, which will only acquire new users and will not create disasters.

Who can guarantee that he will not do low-pressure advertising? It's not that he doesn't want to, but he doesn't shoot because he finds that the harm outweighs the benefits after weighing it. So Google is a godsend.

Not only is it a great deal to help you, but Google also offers another super service. Officially, this feature, called Adob, provides a service of "multiple ad monetization channels for non-paying users", which translates into human dialect and is called "Gokrypton".

The word "Hook Krypton",Just look at it can make game manufacturers excited,The so-called must do what you want,Don't dare to ask,And Google has greatly satisfied this psychology,I won't go into detail about what is the super sassy operation。

All in all, Google has brought a series of desirable features, which is simply the intimate mother of the Celestial Empire mobile game manufacturer, with high efficiency and low side effects, and it also has such a powerful video communication channel as YouTube, which can be used to build a brand image in the community, as we all know, the things that come out of the community are always very solid, and the basic disk is extremely stable, with fan attributes.

As soon as these powerful means were unveiled, both the headline system and the penguin system were left far behind, and I believe that after today's conference, Robin Lee is not the only one who is facing the enemy of Google's return to the Celestial Empire.

For domestic self-media, that is, the carrier of advertising, Google also has ideas. Overseas, Google has blatantly set up advertising alliances, and openly submitted bids to advertising alliances in the form of real-time bidding, so that developers can obtain the highest value for the advertising space they buy.

The domestic self-media is so developed, it is estimated that Google also has the idea of testing the difficulty of integration when it spreads hero posts.

Soon Monica drove the car to the ground, looking for a place to park on the side of the road, and Chu Yuanxi got out of the car and found that after getting out of the car, how could it be the same place as the self-media conference held during the Spring Festival last year? The time difference was just more than a month.

In fact, it is also normal, although the imperial capital is not small, but the scale and budget are in a row, and there are only so many places suitable for the venue, and it is easy to revisit the old place.

As a result, Monica had just found a place to park the car, and before she could go inside, Chu Yuanxi suddenly beckoned her to come over quickly.

Monica ran over to take a look, only to see Chu Yuanxi chatting with an older beauty. Zhou Minxi stood aside, saw her running over, and quietly pointed, saying, "This is Mr. Shen Shen of Mu Li Mobile, and the lion tiger said that you use it." ”

"Oh oh, I've heard of it, overseas DSP platform. Monica nodded in observation.

The so-called DSP platform is a kind of advertiser demand platform that provides targeted advertising services, that is, advertising service providers. In 2010, in the desert era of mobile games, it carried out overseas digital operation expansion through Google PY, and now it is now a core partner of Google AdWords and a first-class agent of Facebook in Greater China.

So as soon as Monica heard it, she immediately understood what Chu Yuanxi wanted to do. Ba Ren's overseas self-media matrix is not an application, but like an application, it needs users. At the same time, after the growth of the overseas self-media of the Ba people, it is a good integration target of Muli Mobile, and the final shipment of advertisements on the DSP platform also depends on overseas channels, the most important of which is the self-media channel.

Shen Yuan was at a loss, stopped the car and just wanted to enter the venue, but a self-cooked man in a plaid shirt came out of the oblique stab, and he knew her very well, and even knew that she had been on the wrong one.

Moreover, this person also mentioned Aurora Capital's Uberone, which can't help but give face, because Uberon is her angel, although he has already successfully quit Mu Li Mobile, but the love is there.

It wasn't until this time that Chu Yuanxi took out a business card and handed it over, "My name is Chu Yuanxi, and I'm engaged in self-media." ”

This business card has a beautiful pattern, bronzing and dyeing, paper Q bomb, elegant fragrance, and it reads Chu Yuanxi's two identities, chairman of Ba Ren Entertainment + chairman of well-off life. It's a pity that Zhu Wei is not here, she has seen how Chu Yuanxi commented on Hong Xing's business card in the hotel at the beginning, otherwise she will definitely be ridiculed, you have finally lived as you hated at the beginning.

Why did Chu Yuanxi go around in such a big circle, because although he was not familiar with Shen Yuan, he knew her in the original world. Although the well-off in the original world did not put the matter of going to sea on the agenda, he already had an idea. With the well-off in the original world, if you want to go to sea at the end of 2017, you must rely on the power of overseas operations, and Muli Mobile is the pioneer of the overseas operation of the Celestial Empire.

Therefore, he knew that Shen Yuan was very direct with this woman. If he goes up and says who he is, he sends a business card in the hope of getting to know him, Shen Yuan is okay if he has heard of Ba Ren Entertainment, once he has not heard of it, people will not be rude, but he took the business card and smiled and said that he was lucky and left, and he would not talk to him much.

Once this situation occurs, Yi Chu Yuanxi's coffee position is bound to not be able to catch up, otherwise the entire Ba people will become a laughing stock after it spreads. The current Chu Yuanxi has entered the stage of being burdened by fame, and the factors that did not need to be considered when he was barefoot in the past must be considered from the moment before Xiaokang officially came to power.

You must know that Mu Li Mobile is also a sprint science and technology innovation version of the enterprise, not an ordinary cow, not to mention that people have also started a second business to make an O2O fitness product Chicken Run, busy feet facing the sky, how can there be time to grind with strangers?

In other words, serious entrepreneurs are very busy. Chu Yuanxi himself is also very busy, but he is more idle and willing to take a little time to contact different people and different things, because people will become stupid if they lose their curiosity. However, this cannot be expected of everyone, and some people will gradually become cold, sharp and direct after being accosted too many times.

This is where dealing with people must be different from person to person.

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