Chapter 908: Equity Transfer of Ba Ren Game
The so-called collection of corpses is that under the double crit of the economic cold + version number review, there were many fallen mobile game companies and R&D teams in the domestic hedgehog collection.
In fact, after 2016, domestic mobile game companies have become more and more difficult to mix, except for a few smart people who have found a methodology to continue their lives at sea, most of them are struggling. However, many of the ones eliminated in the front are not good at the foundation, and the ability to resist risks is poor, in other words, the cost performance of the corpse is very low. And the later it falls, the more cost-effective the body is.
Especially the team that fell to the ground this year has gone through many rigorous baptisms and struggled several times, and found their own successful learning, but as soon as the general environment changes, the successful learning of the past will not work, and those who can't keep up with the pace will still shrink and fall to the ground.
Of course, what Chu Yuanxi asked Zhao Jie to collect was not the company's equity, but assets, including art resources, R&D personnel, and if there is a suitable code base, it can also be considered. To understand it from another angle, such corpses are basically valuable except for executives. In fact, with the collapse of a large number of mobile game teams, these development resources are also a lot of waste, and many good art resources can be used in different projects, but unless the company develops new projects, it is basically difficult to see the light of day.
Art resources, to be in tune with "The Faint King of No Way", the three-headed body of the Q version of the ancient costume, the art style is very different. The code should be on the line, neatly structured, can be made into a template, can be used for secondary research and development to expand new functions, and can be used when connected to the SDK. Code farmers and planning are more troublesome, and they need the cooperation of the other company, because it involves background investigation.
After all, successful companies have reasons to succeed, and failed companies have pitfalls of failure. Some of these pitfalls belong to executives, and some belong to R&D. Even if you don't cheat, morale and mentality will inevitably be affected in the process of failure, and even your outlook on life and values, with negative energy, Zhao Jie still has a lot of room to choose, and the standard must be improved at this time.
But it is also undeniable that there are actually big Buddhas in many small temples, and because of the failures they have experienced, as a backbone, they must have thought of many ways to save the failed projects and practice more unique skills. Your brother is the engine cow that Zhao Jie dug up from a corpse, so he can't generalize.
This method of collecting corpses was thought up by Zhao Jie, but all he thought about was manpower and art resources. After all, there are too many teams and projects that have fallen out in China, and the failure of these projects does not mean that people's art is doing poorly, and the first golden rule that the domestic mobile game industry believes in is to rely on high-quality art to complete the initial retention, otherwise the traffic bought at a large price will be lost in a minute or two.
But Chu Yuanxi thought more, since it was a platform, it was impossible to only think about the present, but always think about five or six steps away. And the plan that I finalized with Zhao Jie, that is, after the RPG platform is built, it will turn to ARPG, non-linear RPG, roguelike, etc., at most it can be regarded as three steps forward.
Step 1: Establish a benchmark and improve the engine for the game, Step 2: Attract players and users, Step 3: Expand the category.
But if the UGC platform wants to be successful, the most important thing is for UGC users to make money, and they can make a lot of money. Douyin can support a complete and majestic M ecology, so it has become an upstart, after the "Wudao Dujun" platform completes the three-step process, what can UGC users do?
At least the above four categories of games, it is still difficult to make a lot of money by selling the game itself after it is made with the platform's standardized editor. Fun may be due to the opening of the brains of players and users, but it is not enough to be interesting, and it doesn't seem to be a good trick to let players generate electricity for love. Ten years ago or even five years ago, it was okay, and the users of station B have been generating electricity for love for many years, but now that they have entered the 5G era, Chu Yuanxi feels that it may not work.
Even if it is a huge platform like Steam, the products that are put on are game companies above the level, and large teams have been developing for a long time, and there are still countless works that have hit the streets. Although users do not need to invest too much in the development cost of UGC games, they must always adapt to some players who want to make money, adapt to their psychology, and provide the game categories they need for them to make. With the current situation in China, online games are still more profitable than stand-alone games.
Therefore, Chu Yuanxi suggested that Zhao Jie find suitable code resources and embed them in his own platform in a modular way in the future, and exist as the wingman and extension component of the platform.
If you develop this kind of template by yourself, it will take about five to ten programs and planning for half a year, which is a lot of expense, and you can't afford to delay it, because you need many templates, not one. If you can buy a suitable corpse, at most two procedures will comb for two months, and basically one hundred and twenty thousand can get a template.
Once embedded, the components share platform resources and then serve as templates to provide basic functionality for various genres of games, such as card games.
There are thousands of card games on the market, and most of them are difficult to say successful, but the basic functions are actually very different, nothing more than pushing, arena, action, card drawing, upgrades, and some of the "special" gameplay that everyone is doing. Each game company develops independently, but there are many bugs, and most of them are actually repetitive work.
Suppose Zhao Jie receives a good card code base, with few bugs, a reasonable structure and a complete basic function, you can clean it and use it.
"But Lao Chu, our Ba Ren Group is so rich, do you still care about development costs? Ten people spend more than one million on research and development in half a year, right?
Although Zhao Jie understands that Chu Yuanxi is pursuing speed, or pursuing speed, but out of the basic literacy of a programming ape, he has instinctive resistance to the code written by others, especially the code written by other companies, so it is strange that there are fewer pits. Develop it yourself, and look at the code typed out by the brothers, and feel at ease when you look at it.
"This kind of thinking shows that you are still quite ignorant about running a company, brother, I have always thought that you may still be a little worse when you become a direct CEO, and now it seems that it should be worse than the beating of society. ”
Chu Yuanxi patted Zhao Jie's shoulder vigorously, as if to let him experience a beating, "I'll just ask you a question, how much money is enough for you to squander so much? Who will inject this money? Will you contribute it or the group, or will you jointly contribute it proportionally?"
"This ......"
At the same time, the founder's options for you to evaluate are already quite high, higher than Yang Jiangang's original incubation peak visual effect, and even higher than Yu Wenhui's 10% founder options when I was a Ba person, and then give you an overestimate It's funny, you know? I can easily purge you then, would you?"
Zhao Jiexin said that how can we be restrained for such a big reason to do such a big thing, but he also knows that his evaluation value is already very high, and this is still the research and development of "Wudao Faint King", so the result of temporarily increasing the evaluation value is the same as Yu Wenhui before.
I only heard Chu Yuanxi continue: "Moreover, we need to pursue speed now, and speed is very important. If the speed is slow, maybe a big factory will figure it out and start construction, using our methods, their organizational skills and manpower, and rich cottage experience to block our road.
You develop it yourself, and develop several templates at the same time? How many people are recruited? After the template team is developed, how to configure it? You can't all be dismissed, right? It's better to buy it than to use it when you're in a hurry for quick success. ”
"Wait a minute, Lao Chu, isn't our pursuit of speed just because of your high-profile publicity?"
"No, to be a platform is to have high-profile publicity, have you seen the low-key development of the platform in the world?" Chu Yuanxi was happy, "Besides, our Ba Ren Group will soon be a company with tens of billions of cash, and the leeks are big roots, do you think others will not investigate our next moves? Confidentiality does not exist." Instead of hiding and letting others guess and make strategic miscalculations, it is better to make it clear that the carriage and horses are rushing forward.
Moreover, we are about to trade the Ba Ren game and get a huge amount of money, and now is the time period when the Ba Ren Group has the highest voice, do you know? At this time, if you don't send a 'big wish', when will it be issued? We are nothing compared to the overall strength of the country, but if you only fight a certain sub-field, anyone will fight with us head-on, and the Ba Ren Group is a strong rival. If you have this self-confidence, you will also choose to promote it in a high-profile manner. ”
Zhao Jie had to be convinced, because Chu Yuanxi's high-profile propaganda did not mention anything else, so that the absorption speed of the mobile game "Wudao Faint King" first produced an obvious acceleration effect. A lot of players who don't know why download it first to see the salty light, because the Bajin group claims that what they want to do will benefit every player in the not-too-distant future.
This oversized tone had a positive effect. Many people said that this game was so popular after the launch of "Wudao Dusk", but you actually used such a popular IP to do things that didn't make money, are you distorted in your heart? Zhao Jie didn't know how to refute this kind of ridicule, Chu Yuanxi opened with a high profile, and no one asked so anymore.
"In short, what about you, now is to plan the time, and the completion of the template is the sign of the rich category of the platform. A good codebase must exist, and it's not afraid to take the time to sort it out, and you have to sort it out as carefully as you collect it. Otherwise, the two art resources look like a complete set, and the normal direction is different, and the fun will be great. ”
After Chu Yuanxi finished explaining what should be explained, he was ready to sign TS, but Lingxi still didn't have any moths at the last moment, which was very satisfying. In fact, according to the communication, it doesn't take much time for TS to sign the SPA with legal effect, but because of the overall acquisition, there is no need to sign SHA, at least not for the Baren Group.
Lingxi's previous date on Double 11 should also mean to rush to the market, to join in the fun, or to finalize the matter before submitting the IPO application to the Hong Kong Exchange. This Double 11 Ali has worked hard and set a very high KPI, and he must give his friends some color to see.
In the past few days, there have actually been two interesting things happening, first of all, Didi has to re-launch the ride-hailing business, which is puzzling.
Hitchhiker was very profitable before because the regulation was not so strict, and since the regulation became stricter last year, the effect of making money must have dropped significantly, and it is impossible to continue to make a lot of money if it is forced to go online, but because of the rising cost of supervision, it may lose money.
Then, Hitchhiker was scolded for prohibiting female users from using it at night, and it was quickly changed to be banned for both men and women at night. The problem is that both homicides last year occurred during the day......
Immediately after the day of Double 11, someone wanted to grab the headlines with Ali, and it seems that it was done, my big A share Nanying North Island, the annual drama scallop games will be staged as scheduled. However, this time it was a bitter drama, and the scallops caused a large number of sudden deaths due to excessive exercise, and there was no one in ten, and the loss of nearly 300 million yuan was once again accrued.
In this festive atmosphere, Chu Yuanxi signed and stamped the list of investment intentions for Lingxi to subscribe to the equity of Ba Ren Games, and it is expected that the subscription money will be credited to the account of Ba Ren in three times after the completion of the process, and the latest will be in March next year.
Seeing Chu Yuanxi signing, Lao Fan smiled bitterly, "Xiao Chu, you play beautifully with your hands." ”
"What am I playing?" Chu Yuanxi's face showed just the right amount of astonishment.
""The Unconscious King". You're still a combination boxer, the game is popular, and you have to make a high-profile platform. ”
"I reported to you early in the morning about making a platform, and I left Zhao Jie to be a platform, right?" Chu Yuanxi said and thought to himself, could it be that my long-lost recording is about to appear again?
But Lao Fan nodded: "You did say, Niu! But who knew this game was so popular?"
He hasn't found out exactly how popular it is, but in short, it must be very popular. Martial arts has always been half of the domestic game industry, and if this is a shell of Jin Yong's martial arts, I am afraid it will be even more popular. In fact, the two major domestic manufacturers that own the copyright of Jin Yong's martial arts have now begun to move, mainly because this absorption ability seems to be able to be felt, so that the heart pressure of the two cottages can't be suppressed.
I saw Chu Yuanxi suddenly shouted and hit the sky: "Mr. Fan, what you said, the game was not on the game when we talked about the conditions, God knows if it is hot or not? ”
"It's not interesting for you to say this!" Lao Fan deliberately put on a stinky face, "How much dau?"
"DAU is not as outrageous as it is rumored to be, and it is true that the retention rate is good. Chu Yuanxi lightly concealed the fact that DAU was close to 10 million, and said: "At the beginning, fans entered, and the retention rate was relatively distorted, but after ordinary players came in, the retention rate was still 90% the next day, and the weekly retention rate was 77%, I think it's okay." ”
If this retention rate is replaced by an income-based idle game, it will definitely start buying immediately, and it will not wait for a second, and the more you buy, the more you will earn. In fact, Zhao Jie also wants to buy volume, because "Wudao Duanjun" also has a mall and in-app purchases, and the purchase volume can also be profitable.
But Chu Yuanxi asked him to take it slow first, optimize the problems that still exist in the current version, and also leave some space for the development of RPG games. The development of the RPG Chu Yuanxi gave him a year, the editor is synchronized, and when the game product is polished, the editor also needs to be able to push it to ordinary users, and it must be easy to use.
Then the idle game of "Unconscious" can't cool down too quickly, and it's best to keep it hot after a year. Therefore, buying volume is actually not a matter of being too anxious, and it is too late to start buying when the copycat competitor is about to be launched.
After all, players play games with a life cycle, birth, old age, sickness and death are the norm, and the life span of idle games is significantly shorter than that of other genres. Therefore, it is okay to let the living water enter later, the crest of the wave does not need to be so high, and the wave is long enough.
This truth can be explained to Zhao Jie, but it is not necessary to talk to Lao Fan. This is also the reason why Zhao Jie must be left behind, he also has to take into account the follow-up development of the "Wudao Dull Jun" hang-up mobile game, it is best to develop the function of online battle between players, although this function may not necessarily extend the life of the player's game, but it can definitely provoke a wave of peaks.
At this time, Lao Fan heard 77% of Zhou Liucun, and his face was like an ancient well that did not wave, but he didn't speak for a long time. The next-day retention rate of 77% is the data of many S-level mobile game masterpieces, and if it is three days, it is an extremely rare performance. Although the short-term retention rate of idle games is generally a little higher, the weekly retention is more than three-quarters, which makes Lao Fan also have the urge to change TS on the spot.
I only heard Chu Yuanxi deliberately fake cough, "Mr. Fan, in order to avoid suspicion, we have done a lot of activities and publicity for "Wudao Dujun", and the agreement includes not doing the same paragraph of "Out of the Mountain in Troubled Times", for partners, this is fine." ”
Lao Fan Xin said that you can be a fart! It's because I don't know what type you want to do. Is it okay for us to change the IP to other types of games when we buy it?
"By the way, Xiao Chu, is what you said in the interview that day true? Next, you want to use the IP of "Wudao Dusk" to develop a traditional RPG game?
"Really, it can't be true. I even got in touch with Gong Changjun in the magic capital, and it turned out that people wanted to make their own "Nine Heavens", and they also had to do cloud games, ala......s, "Chu Yuanxi observed it for a while, and saw that Lao Fan's mood should return to normal, so he said: "Our TS framework is set, I have signed all the words, and you have signed it too, right?"
The form of this signature can be said to be simple and simple, without looking for any hotel, nor holding a press conference, everything is handled in accordance with the buyer's requirements, as low-key as possible, so as not to affect the player's game experience.
So this didn't have much of an impact on the Ba people either, although there were many brothers who suddenly found out that it was very likely that they would never see each other again.
After signing the shp, it will be delivered, and after the delivery, the vast majority of the brothers of the Ba Ren game will be transferred to Lingxi, and the relationship will go, of course, people will also go, so before the delivery, Chu Yuanxi specially held a farewell reception to thank the brothers for their long-term dedication. Even Yang Jiangang and Liao Xingxing came to this meeting, and they also fought together.