Chapter 425: Tailor-made
"Long-term rental, of course, there is no problem in this direction, if it is done well, long-term rental will also make a lot of money, it is a good way," Chen Geng nodded without hesitation: "But what about the specific model, it depends on what you mean more than the practice of traditional car rental companies such as Avis, right? Especially how do you plan to set this rental price?"
The reason for this question is because the cars in the hands of traditional car rental giants such as Avis and Hertz have actually paid purchase tax - yes, in the United States, they also have to pay purchase tax, but the purchase tax rate varies from state to state, for example, in Michigan, the purchase tax rate is 6% - Chen Geng wants to see if Jack Welch has thought of this, or more directly, Chen Geng wants to see how ruthless Jack Welch's methods of shearing sheep are.
"It's roughly the same as Avis and Hertz, but it's still a little different," the boss agreed to his idea in principle so quickly, which made Jack Welch very happy, and he introduced Chen Geng: "The long-term rental business I envisioned is roughly the same as the long-term rental business of traditional car rental companies such as Avis and Hertz in terms of overall thinking, and the tenant has the full right to use the vehicle during the lease period, but has no property rights, and the vehicle is returned after the lease period."
However, there are still some differences, the main difference is that Avis, Hertz and other companies, after the leased car is returned, they will continue to lease to the next customer, and Avis, Hertz may mainly be long-term rental users such as half a year or a year, and the car may not be a new car.
The core element of the long-term rental business I envision is that the car must be a new car, and the lease period is mainly 2 to 3 years, and as much as possible three years, that is, try to let the user lease the entire warranty period. β
Chen Geng nodded and motioned for Jack Welch to continue.
Jack Welch: "Take our MPV priced at $13,000 as an example, rent it for three years, we assume that the residual value of this car after three years is 60%, but in the actual calculation, we take a lower residual value rate as a calculation reference, such as 55%, the user after renting 36,000 miles for three years, its residual value should be 13,000 * 55% = 7,150 US dollars."
In other words, in three years, our MPV has been discounted by $5,850, and the base rent for these three years is $5,850...... But the actual residual value was actually $7,800, which was only a discount of $5,200, and we made an extra $650 on top of the rent alone.
In this way, the user only needs to borrow $5,850 to get the right to use the MPV for 36,000 miles for three years, and for the user, the base rent of the car for three years is $5,850. β
"Good way to calculate, go ahead. β
Chen Geng nodded again, this is very understandable, this is done in order to make more money from the user, and at the same time, AMC can sell this car at a higher price when selling it to the outside world, one against the other, on this car, AMC made thousands of dollars more through the difference in this calculation.
"The second is the purchase tax, in Detroit, for example, the $5,850 is subject to a $351 purchase tax, so the total lease price for three years is $6,201.
However, we are not philanthropists, and the $6,201 is not a free loan to users, and it also requires interest, and the annual interest rate (APR) for long-term leases generally ranges from 0% to 3.9%. Let's calculate the annual interest rate of 2%, 6201, 3 years, 2% per year, the interest is that the total rent should be $6573.06, then in the case of 0 down payment, the monthly rent is 6573.06/36=$182.585.
Of course, we can use lower slogans to attract users to come, for example, Vaughn said on the advertisement, '$99, brand new MPV to take home', but in the actual implementation process, this is not a zero down payment, but a part of the down payment needs to be paid, such as specific to this, 99 * 36 = 3564, 6573-3564 = 3009, the user needs to pay 3009 ...... Oh, and if you remove part of the interest, that is, less than $3,000, you can drive away a $13,000 MPV at $99 per month, which I think should still be very attractive to users.
If the user chooses to rent for two years is also such a calculation method, then the question is, what if we have one year left in the warranty period? My idea is to give priority to leasing those cars that have been leased for one or two years, if it is a two-year car, after the car is recovered, the vehicle will be overhauled and maintained, and then the remaining one-year warranty will be added to the one-year warranty, so that for the rental user, it is actually the same, and he does not have to worry about maintenance during the two years of his lease. β
What the?
You said that it was $182.585 per month, and the slogan became $99 per month, isn't this false propaganda......? If you can afford a down payment of almost $3,000, of course you can rent an MPV at a price of $99 per month, how can we falsely advertise? If you don't have enough money, then choose the $182.585 leasing method, it's not much expensive, isn't it? We have fully considered the different financial situations of users, and tailored different financial solutions for them to choose!
The capitalists and their financial experts have long considered this reason.
As for what mileage exceeded 36,000 miles at the time of delivery, and what man-made failures occurred in the vehicle...... And so on, you can rest assured that the experts who serve the capitalists will consider the "proper" for the users, and ensure that you don't want to make an extra cent from the capitalists.
There is no need for Jack Welch to say this truth, Chen Geng also understands it in his heart, so he immediately laughed, and he applauded while laughing: "Very good, very good, it seems that you have thought it through very well." β
Jack Welch smiled, it was a tacit acquiescence, in order to seize more markets, he did think a lot: "In addition, you can consider setting a membership price, for example, users automatically become our members after choosing a long-term rental for the first time, members can enjoy a lower down payment ratio, lower interest rates and some scheduled and irregular activities, in short, let users choose us as much as possible, can not do without us, so that we can keep wool on them." β
Nima!
Chen Geng couldn't help but applaud this guy again!
Isn't it strange that this guy was able to become one of the two recognized professional managers in the United States in the eighties and nineties together with Lee Iacoca?
"Hey...... Welch" Jack Welch didn't deny it, and he didn't need to deny it, because that's what he was going to do: "Yes, when these cars that have just passed the three-year warranty are returned, I'm ready to work with your used car business company to sell them through your channels...... After the car is recovered, we will also carry out a maintenance, with the quality you require, I think you can provide these cars with a free warranty of one or even two years, and you will have a lot more profits. β
Chen Geng waved his hand: "I don't care about this, you go and talk to Bob, as long as Bob has no opinion, I have no problem, and I will get a plan for this long-term rental as soon as possible." β
The fastest and fastest, it will take three years for Bob to receive the first batch of official used cars from AMC, so Chen Geng is naturally not in a hurry.
Jack Welch took out a document from his bag like a trick, and said with a smile: "The plan is here." β
Chen Geng: "......"
This guy is really prepared!
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"Chen, this guy ...... It's so strong. Looking at the governor comrade in front of him, Karen Carpenter couldn't help but poke Chen Geng lightly, and whispered to Chen Geng: "His arms are much thicker than my thighs......"
Chen Geng and Mirren nodded together: It's really ...... It's too strong.
It's not standing in front of yourself, you will never experience what the visual impact of a Mr. Olympia when standing in front of you is like, so Mr. Governor deliberately wore a customized suit for this meeting, covering his own flesh tightly, but the impact of that wide figure is still unobstructed, especially for Karen Carpenter, who is less than 1.7 meters.
Compared with Chen Geng and Karen Carpenter's amazement of themselves, as a ninth-rate Hollywood ...... Mr. Governor, an eighth-rate young actor, was actually even more nervous at the moment, and he greeted Chen Geng and Karen Carpenter with his own English urn with a strong Germanic accent, and humbly: "Mr. Fernandez, Miss Carpenter, it is a great honor to meet you two. β
Comrade Governor is nervous.
"Don't be so polite," Chen Geng, who was the first to react, smiled and waved his hand, pitiful, it was the first time he had seen a living governor in three lifetimes: "Schwarzenegger, well, I heard that your friends call you Ah Nuo, I can call you that, right?"
"Of course, of course," Hearing Chen Geng call himself this close "Arnold", Comrade Governor was quite flattered: "This is my honor, you can call me Arnold......"
No way, no wonder Mr. Governor is so humble, he is really nothing compared to the status and influence of the two in front of him in Hollywood.
"Okay, Arnold, I'm sure you and your agent are curious about what I'm asking you to do, so I'm not going around in circles, let's be honest, I'm going to start making a new movie, and the total investment in this movie is about 10 million to 15 million dollars, and I think your image is a good fit for a character in a movie, well, the male lead. β
Mr. Governor was stunned for a moment.
He was here to audition, and he knew that Miss Karen Carpenter had already made it clear on the phone, but ...... For a while, Mr. Governor was not excited, but more panicked, his lips twitched twice, and he said cautiously: "Sir, I am very grateful for the importance you attach to me, and I am very grateful for the opportunity you gave me, but ...... Just ......"
"You're worried about your accent, aren't you?" said Chen Geng without waiting for Mr. Governor to finish.
"Uh...... Be. The governor nodded at the same time.
There is nothing to deny this, because of this Germanic English, I don't know how many times I have been said "NO!" by how many crews, and even the governor himself is doubting whether he is the material for making movies.
"You don't have to worry about this, although you are the male lead, you have very few lines in this movie...... You don't have to look at me like that, I know your acting skills are pretty average, but in this movie you're playing a cold-blooded robot killer, so you don't need to have any expressions, just a cold and expressionless face the whole time. β
β......β
Mr. Governor was suddenly a little confused: his face was expressionless and there were not a few lines in the whole process, so how can this movie be played? This movie ...... Can it be done, can it make money?
Not only Comrade Governor is confused, but so is Comrade Governor's agent, Patrick.
Speaking of which, he has been working in Hollywood for many years, although he is not very successful, but he can be regarded as well-informed, but he has never seen the actor of that movie can come down without talking and expressionless throughout the whole process.
Karen Carpenter laughed, "I know you may not understand, but you can see the synopsis and the script." β
After speaking, she handed him the script and the synopsis of the story, as well as a hand-drawn makeup sketch drawn by Chen Geng: "Take a closer look, and try the clothes I found for you after reading it." β
The script needs to be carefully figured out, but the synopsis of the story is not needed, and you don't even need to read the entire synopsis of the story, just after reading the beginning, the governor and his agent Patrick can't help but applaud this story: a robot killer from the future with a human appearance came to the eighties to hunt down the mother of the future leader of the human resistance, as long as he killed the mother of the leader of the human resistance who was not yet married, the leader of the human resistance army would cease to exist, and the robots would be able to rule the earth...... How did Mr. FernΓ‘ndez grow in his brain?
But seeing this, Mr. Governor and Patrick's hearts were completely relaxed: a robot killer from the future really doesn't need to have any expression, and he really doesn't need to say any nonsense, he just needs to hunt down the heroine with an indifferent face...... It's simply a character tailor-made for Schwarzenegger!
Karen Carpenter laughed, "I know you may not understand, but you can see the synopsis and the script." β
But seeing this, Mr. Governor and Patrick's hearts were completely relaxed: a robot killer from the future really doesn't need to have any expression, and he really doesn't need to say any nonsense, he just needs to hunt down the heroine with an indifferent face...... It's simply a character tailor-made for Schwarzenegger!
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