A year later, 2014 was marked by a landmark event.

Major cities across the country began to access the 4G network, 2G mobile phone users began to decrease at a speed of more than 100 million, and at the same time, the net growth of 4G users exceeded that of 3G users, and young people in the country's leading cities basically began to move to the 4G network at this point.

At the same time, it is the opening of the short video track, at the end of last year, the microvision short video was launched, and in July, GIF Kuaishou changed its name, they removed the original 'gif' word, and officially changed from a tool-based to a short video community. The future Douyin is a product incubated in 2016 by Zhang Nan and produced on ByteDance.

Short videos still hide energy that many people can't see.

This transformation of Kuaishou is only allowed to upload short videos, not GIFs, resulting in a loss of 90% of users and a drop of 10,000 daily active users. But after the Spring Festival this year, the number of users began to grow rapidly.

Wetuo noticed it.

Because Wen Xiaoguang pays attention to the short video track.

Because Kuaishou has become a sinking market, it has gathered a large number of 'low-quality' users in second-, third- and fourth-tier cities, resulting in a large amount of content mixed with dog blood.

To put it bluntly, it's not forced.

But capital does not care whether it is tall or not, whether it is sprinkled with dog blood, capital has no emotions, and there are no likes and dislikes.

People have always regarded capital as bad, but this is based on subjective emotional judgments.

In fact, capital doesn't even care about good or bad.

They don't all do bad things, they do good things too, because good or bad doesn't matter to them.

Capital only does what makes money, and as long as it can make money, good things can be done as well.

There is no need to be morally qualified, ordinary people will also speculate when they see that the stock is going to rise, and they will not steal the joy when they make money? But the rhetorical question, is that wealth obtained because you have paid for your labor? Is it because you have created wealth for society?

Capital is a collection of such 'you', or the big you.

You are unhappy not because capital has done something bad, but simply because you have not become capital.

Therefore, it doesn't matter whether Kuaishou is high-grade or not, what matters is whether its daily activity, growth rate, his traffic, etc., can be regarded as 'money' and other data that can be turned into 'money'.

In fact, Kuaishou performed very well after the Spring Festival in 14 years, with daily active users quickly crossing 100,000 from 10,000, and reaching 1 million in the foreseeable half a year.

It, make money.

It's as simple as that.

Wen Xiaoguang now has an opportunity, he wants to invest in Kuaishou to unify the market.

More than 80% of Kuaishou's users are in second- and third-tier cities, and only a small number are in first-tier cities. However, the remaining cities surrounded by the countryside are also a large market, and the combined number of first-tier cities are almost catching up with a large country with a population of hundreds of millions.

Therefore, based on the investigation of Kuaishou, Weituo has also begun to incubate short video apps internally, and the target is naturally what people call 'high-end users'.

In the eyes of capital, the high-end often means that he will exploit you more ruthlessly, and perhaps he will be merciful to the low-end, not because of kindness, but because they are poor.

"Let the Bullets Fly": Whoever has the money, who earns.

This strategy started with the X division, at present, here is the most innovative vitality, last year a small team of more than a dozen people has developed a photo app for women, the main functions are 'witchcraft', named FaceU, this kind of software has been developed in 2009, women just need it.

Although it was launched, FaceU strengthened the positioning of women's travel photography, which is even more of a rigid need, and now what is the difference between not sending some photos in the circle of friends and not traveling?

This team is doing a good job, and if it performs well, the group's resources will be tilted. There is no shortage of money, fame and fortune.

Orderly competition has led the department to start developing various apps.

Wen Xiaoguang later began to restrict, must be reported first, after review is feasible, otherwise it is not allowed to just set up a small group to engage in development together, wasting resources.

Of course, if the task is distributed from the top down, such as the development of the short video app, once the recruitment of people, many people who were previously held down will take the initiative to join.

Wen Xiaoguang asked Zhang Nan to lead the development team and serve as the team leader, it doesn't matter if the speed is slow, it must be of quality, and it must be able to distinguish people from Kuaishou at a glance.

The restraint of the boss is famous, and the restraint here refers to the fact that he did not throw money around the country after getting more than a billion dollars in the B round, usually startups do this, such as Alibaba in the early years got Son's money and set up offices all over the world, and they didn't know what they were doing.

When there is more money, it is easy for people to do inexplicable and wonderful things.

Wen Xiaoguang is also an inexplicable person, he doesn't, he almost doesn't end up in the O2O market, and those who should burn money burn him have nothing to do with Weituo.

But when he began to identify the short video track, he did not hesitate to invest resources, either not doing it, or killing him.

Kuaishou didn't even take the initiative to open a new round of financing, and Weituo had already come to the door.

Wen Xiaoguang didn't know the development process of this company, he would try his best to follow the history into the city, but now that he has more 'resources' in his hands, he gradually began to follow the actual work progress.

No matter what Zhang San, Li Siwang and Er Mazi, if Weituo wants to be fast, then him.

At this time, Kuaishou has no money, no traffic, and no mature recommendation algorithm.

Of course, this is not an outright acquisition, and it is not necessary.

At this time, there are two main people in Kuaishou, Cheng Yixiao and Su Hua, the former is the founder, and the latter is the CEO assigned to it by Morningside Capital.

It doesn't matter, what matters is whether they will refuse the entry of MicroTuo, and whether they can refuse the admission of MicroTuo.

The media is hyping up the four billion before tax earned by Wen Xiaoguang.

And beneath the surface, the capital represented by Wen Xiaoguang has begun a new round of track start.

So Miss Earlie asked him: Did you feel that you had earned enough, did you think that you could enjoy life and retire?

Wen Xiaoguang smiled, and then replied: "It's not yet time to retire, we have just begun!"

Many people don't understand it, but it's just the beginning.

When 4G arrives, people are spraying it, so what?

didn't know that it ignited a short video.

Miss Airi regarded Wen Xiaoguang's 'just beginning' as a heroic declaration, and netizens watched the video and thought it was a big-mouthed bragging.

In fact, it's just a descriptive language of facts.

Micro Tuo, not stopped.

On February 23, 2014, the long-awaited melon-eating masses finally waited for the response of the party Wen Xiaoguang, and the cameras of the official media finally swept him.

Is he happy?