On the night of the eighteenth, Yu Wenfei felt that he was not in a good mood, so he took Hu Jingjing to drink.

However, Effie, who is also in the same science and technology park, is in an unusually happy mood!

On this day, she finally understood why Yu Wenfei was so optimistic about the profitability of this game.

There are too many players, and in this day, the telecommunications region has opened three regions in the south and north, with a total of 120 groups of servers in six regions!

Plus Netcom's two regions and forty sets of servers.

It is equivalent to opening 160 servers today.

The number of registered players is as high as 4.5 million, and basically every server is full!

And this is the first day, according to the statistics of anti-addiction certification, the mainstream group of registered players today is only high school students and college students, and the office worker group has not really settled in.

In the past two days, just in time for the holiday of office workers, it is estimated that many people are still on the train or just arriving home to visit relatives and friends, and they don't bother to play games.

In a few days, when everyone is free, there will be a new small peak, and the number of registered users will skyrocket.

Facebook Games is also deliberately arranged in this way in order to allow different groups of players to stagger the server time and reduce the pressure on the server and bandwidth.

But today, the number of registered student players and some office workers alone has reached 4.5 million.

Among them, the paid users who have paid for the time point card and the monthly card are as high as more than 2 million!

Because World of Warcraft has a free eight-hour game time, the remaining two million people may still be thinking about whether to pay to play.

Just counting the point cards and monthly cards sold today, as well as the messy mounts and other paid props, Facebook Games has earned 166 million!

It's only one day, and it's not over yet, and by 12 o'clock in the evening, the income may even reach 200 million!

When Effie saw this number, she was frightened.

What is the daily income of gold?

That's it!

With an income of 200 million a day, in the Internet industry and the game industry in 2004, you can proudly shout, "Who else"!

Obviously, except for Facebook Games, no other company has this revenue capacity.

Even online game giants like Shanda and Nine Cities can't do it!

Facebook Games, which originally relied on the sale of stand-alone games, had a good income.

The financial statements produced at the end of 2003 are also very impressive.

The profit is even more outstanding among the Facebook companies, and the net profit of the stand-alone business department is more than 500 million yuan in a year.

At that time, Effie was still a little complacent, thinking that the single-player game business was really profitable.

But when the real lucrative business was launched, Effie realized that she had been sitting in a well and watching the sky......

Of course, it is impossible for World of Warcraft to earn 200 million every day, because many players who buy a monthly card may not pay any more money in the next month.

But don't forget, this is the first day of the game!

A lot of potential players haven't officially started playing for one reason or another, and new players will be flooding the server for quite some time.

In other words, just the point card business will not be much less in the future.

And the last time I went to Blizzard, Effie and the company's executives have confirmed that there will be a lot of decorative charging items in World of Warcraft, such as mounts, accessories, etc.

These chargeable items don't change the balance of the game, they just make the player's character cooler and more personal.

Through the sale of the WCG Commemorative Edition skin box, Effie has long understood that this seemingly useless thing may earn more than a point card!

Because World of Warcraft is a team game, it's more social. If there is socialization, then there will be comparison between players.

If someone else buys a white tiger mount that pulls the wind, then they must have it themselves, otherwise they will not be inferior!

Someone else just bought beautiful clothes, and the male players in the guild are all around her, so even if she doesn't eat breakfast for a week, she has to save money to buy clothes!

Comparison will stimulate consumption, and if there is stimulation, the player's consumption will be relatively high.

Players are willing to spend, then game companies can lie down and make money.

Exploiting the comparison between players to stimulate consumption is also the most common means in the game industry.

Especially when mobile games were flooded in later generations, the game project leaders of basically every mobile game company carefully studied psychology......

It is no exaggeration to say that if you take out any one, you can be called a master of psychology.

"Six-Yuan First Charge", "VIP Level", "Recharge Rebate", "Cool Big Wings", "God-level Pet", etc., anyway, it is tempting players to keep charging money, and they have to recharge money every day.

Even to the point where you don't charge your money for a day, you will be abandoned by the big army!

Of course, Facebook games will not be so "crazy", but appropriate stimulation of consumption is still essential.

After all, the game company has spent a lot of manpower and material resources, and the operating company has also invested heavily in the purchase of servers, paying for bandwidth, labor costs, etc., and making games is to make money, and it is impossible for players to "prostitute for nothing".

This is actually a balance issue, if you don't cheat Krypton too much or even force players to spend, players will not resist paying out of pocket.

In this regard, LOL and Glory of Kings are actually positive examples.

And Facebook Games, the way to go in terms of online games is the road of the Goose Factory in the future.

As for the pig factory, it is actually the real loss of conscience, and anyone who has played his mobile game knows it!

............

Before leaving work in the evening, Effie had a meeting with the company's management to discuss the next operational development of World of Warcraft.

"Based on the number of players today, it can be inferred that within a month, we will have at least 20 million players! Adult gamers will also have more spending power, but they will also be online at night, which is something to keep in mind.

As of today, the number of simultaneous online players has reached 1.6 million, and each server has reached its limit.

At the same time, there are many players queuing up on the login screen, waiting to enter the game server!

At 8 o'clock in the evening, we will continue to open two telecom regions with a total of 40 servers, otherwise many players will have to queue up until the middle of the night.

We don't have enough servers to prepare, so we have to keep procuring and be prepared for a surge in players in a few days.

Another point is that there are really not many players in Netcom, and at present, two large regions are enough, and players are mainly concentrated in the telecommunications area. ”

The head of the technical department said with excitement on his face.

He worked at Shanda for a while before coming to Facebook.

Grand Legend is already a phenomenal online game, and there have been cases where players have queued up to log in, but that is still not comparable to World of Warcraft.

Whether it's the number of people in line or the time in line!

Judging from his experience, the game World of Warcraft is really going to be a hit!

And it's not a small fire, it's a big fire!

He also knows how much money online games attract, because Shanda has become the most profitable company on the domestic Internet just by relying on a legendary game. It has also successfully landed on the NASDAQ stock market in the United States, with a market value of nearly 40 billion yuan.

The plate for Facebook games is much bigger than Shanda.

The sales of stand-alone games have achieved the first place in China! It can even be said to be the only one.

The game platform, which accounts for more than 80% of the market, cannot find a competitor at all.

Online games, and now they have come up with such a phenomenal game as World of Warcraft, and there is Villefort's CSOL behind it, just look at the current popularity of CS, then CSOL will not be bad.

Maybe it's another game for all.

When Facebook Games goes on the market in the future, I can't imagine how much market value it will reach.

"Today's revenue is also very impressive, there are currently more than 2.3 million paying users, of which more than 1.2 million users have purchased monthly cards, and the rest have purchased time point cards. The income of this piece has reached more than 100 million.

It's worth noting that the first batch of paid items to be released on the in-game store, namely those mounts, are selling much better than we expected!

Among them, the cheapest Silver Wolf and the most expensive White Tiger are the best-selling!

The income from paid props alone has reached nearly 60 million!

I suggest that Mr. Ai can communicate with Blizzard, and more and more beautiful paid props can be launched regularly in the future, if this piece is done, the income will not be lower than the income of point cards in the future. ”

The director of the operations department is also beaming.

When the company makes money, every employee is happy, because everyone understands a truth, that is, the more profitable the company, the better the welfare and development prospects of employees.

Before World of Warcraft was launched, many people in the industry had predicted that it would be a phenomenal game!

But when its results were actually presented in front of everyone, it was still better than everyone expected.

Look at this one game, just this one game, within this year, Facebook Games will be able to roll tens of billions of revenues, or even higher......

Even if a lot of money is invested in buying servers, expanding bandwidth, and giving a proportional share to Facebook Games North America, the profits of Facebook Games Continental are still amazing!

World of Warcraft, a game, in 2004, will bring at least 5 billion net revenue to Facebook Games!

If you are even more daring, you can directly repay the interest-free loan of one billion dollars owed to SoftBank Capital......

............

"Very good! Everyone has worked hard today! But we still can't relax, especially these days, the game has just been launched, and everyone is paying attention.

The Chinese New Year is coming soon, and there may be no way for employees in some departments to take a holiday.

For these employees who stick to their posts, the company will definitely not treat them badly, and everyone can notify their subordinates after the meeting is over.

During the holiday, all employees on the job will be paid three times the salary!"

Effie said with a smile.