Chapter 622: A Genius Idea to Double Your Sales

Of course, Yang Fei is not here to inspect the health work.

He's looking for problems in the production process.

Although Yang Fei rarely comes to the toothpaste factory, he has not relaxed his supervision of the factory.

He uses toothpaste from his own factory every day, three times in the morning, noon and evening, and uses three different toothpastes.

Yang Fei recently discovered that the quality of toothpaste has declined.

He had wanted to come and see it for a long time, but he had been busy with the dealer conference and advertising bidding, and he didn't have time to come until recently.

Judging from Yang Fei's experience, the toothpaste has such a peculiar smell, most likely because it is infected with microorganisms during the production process.

Ordinary consumers may not feel anything, but Yang Fei is not only brushing his teeth, but also inspecting the toothpaste, so he is very attentive, so he can find out.

The microorganisms commonly found in the toothpaste production process are molds and yeasts, Pseudomonas aeruginosa, Staphylococcus aureus, fecal coliforms, and gram-positive and gram-negative bacteria.

The total number of colonies is mainly used as a marker to determine the degree of contamination of food products, and the current national regulations on the total number of colonies of toothpaste shall not exceed 500cfu/g.

As long as the total number of colonies meets the national standard, there is no problem with the toothpaste.

But Yang Fei is more strict with his products!

On top of the national standard, Yang Fei has his own set of more demanding standards.

There are many ways of microbial contamination in toothpaste, including air pollution, raw material pollution, production water pollution, production equipment pollution, container and pipeline system pollution, and production personnel pollution.

In the production process of toothpaste, the control of microorganisms refers to the technical solutions used to kill pathogenic microorganisms on the transmission vector.

After years of hard work, the technical experts of Germany Budisch International Co., Ltd. have developed a special agent for disinfection and sterilization and antiseptic, which is a new type of composite type, the main component is food-grade silver hydrogen peroxide ions, with high-efficiency, broad-spectrum, sterilization, mildew removal and antiseptic special agents.

Octex can quickly kill more than 200 microorganisms of all types, including spores, bacterial spores, fungal spores, radiobacteria, mycobacteria, yeasts, molds and mycotoxins, and viruses, to meet the requirements of commercial sterility.

At the same time of disinfection and sterilization, Octex can be reduced to oxygen and water by itself, leaving no traces, no secondary pollution, environmental protection and safety.

Since the 90s, China's health management department has approved Octex for water treatment, food processing, aquaculture, deodorization, etc.

The toothpaste factory also uses the Octex sterilization method.

However, in the production process, it is inevitable that various bacterial infections will be left.

Yang Fei's toothpaste, as soon as he felt that something was wrong, he knew that something was wrong in the production process.

Walking all the way, touching all the way, Yang Fei's white gloves gradually turned gray and blackened again.

Li Liangzhao smiled awkwardly: "Boss, many of these are sanitary dead ends, so there is some dust, in fact, the quality control management of our factory is the best." ”

Yang Fei left his footsteps, pointed to the machine and said: "The pollution of production equipment will cause toothpaste hygiene problems, and some dead corners of production equipment will attach to the static paste, which is also very easy to breed and multiply bacteria, and if it is not removed in time, it may fall into the pot to pollute the paste, and even cause serious pollution." ”

Li Liangzhao said yes again and again.

Yang Fei said: "I'm not here to pick anyone's thorns, I'm here to solve the problem." Director Li, do you usually come to the workshop?"

"Well, here we are. ”

"In the future, as the top management of the factory, you have an unshirkable responsibility for all departments in the factory, you know?"

"Yes, boss. ”

"In addition, compared with other production links, the containers and pipelines in the workshop are more difficult to sterilize and disinfect, and it is not easy to completely kill the microorganisms inside the pipeline, because the production pipeline has not been purified and disinfected for a long time, so that the production water is infected with bacteria, mold, yeast, etc. when passing through the pipeline, and a layer of biofilm will be produced after long-term use. ”

"Well, that makes sense. ”

"The biofilm is mainly a layer of film mixed with microorganisms mixed with some impurities adsorbed on the inner wall for a long time, and the stroke is very viscous. In addition, the water pipe has small diameter, many bends, slow water flow and other problems, which is difficult to clean and replace. These dead ends are exactly where we need to pay attention. ”

"Yes, boss. The inside of the pipes is indeed a little dirty, but it is not easy to clean. ”

In this way, when the maintenance is shut down every week, we should clean up the containers and pipes by the way! We must be strict with ourselves and treat every link in production with the attitude of an international brand. ”

"What the boss said was absolutely true. Then add a working rule that requires the cleaning of containers and pipes during future weekly shutdowns for maintenance. ”

Li Liangzhao couldn't help but sigh, the boss looked young, but he was so old and spicy!

Not to mention a young man like Yang Fei, even Li Liangzhao has been immersed in this trip for more than ten years, and he didn't think of these details!

Yang Fei said: "Also, the quality of raw materials must be controlled, you must always remember that the product is the life of the factory!

Li Liangzhao said: "We have always only imported the best raw materials. ”

Yang Fei said: "Which kind of abrasive agent is used in our toothpaste?"

"Calcium carbonate. Li Liangzhao replied, "This kind of friction agent is cheap and easy to obtain. We use precipitated calcium carbonate, which is better than calcite, and the friction is not as great, and the damage to the tooth enamel is less. ”

Yang Fei said: "Well, this can be regarded as a more conscientious one. Those small toothpaste factories use calcite. I know that you are doing it for cost control reasons, and I suggest that you switch to water-insoluble sodium metaphosphate in the future, or α aluminum monohydroxide, combined with calcium pyrophosphate crystals. The price of these raw materials is a little more expensive, but the friction strength is moderate, and the compatibility with fluoride is better. ”

Li Liangzhao thought for a while and said: "Boss, why don't we only use these more expensive raw materials in high-end toothpaste?" After all, the low-price market is also our advantage, and for more consumers, what they need is a high-quality and inexpensive toothpaste, and they don't care about the quality of one of the ingredients. ”

Yang Fei snorted: "Yes." ”

Li Liangzhao saw that his opinion was adopted by Yang Fei, so he smiled slightly, thinking that the boss was still good and could listen to his opinions.

Yang Fei said: "Let's talk about the decline in sales! What do you say?"

Li Liangzhao groaned: "Boss, I don't think the problem is in the product. The quality of our products has always been very stable. ”

Yang Fei said: "Well, then do you have a way to expand sales?"

Li Liangzhao said: "To be honest, our market share is already very high, and only a few foreign brands of other brands of toothpaste on the market can compare with us. ”

Yang Fei said: "Since the number of users is certain, it is difficult to open up new markets, under this premise, we can make the opening of the toothpaste bigger! The opening becomes larger, the amount of toothpaste squeezed out by consumers will become more every time, the same length, the quantity will be doubled, then our toothpaste, sales can be doubled!"

When Li Liangzhao and the others heard this idea, they were all shocked and inexplicable, and they all felt that this was really a stroke of genius and a genius idea!