On November 2, 2011, Wen Xiaoguang reappeared in Beijin, and the office that employees were familiar with was there again. He has been running for half a year, and now at the end of the year, he coincides with an important task, so for the time being, he will not leave Beijing.

In addition to the Japanese branch of Weituo, including Sarah, who is not capital, Ding Ying of Chuxin Film and Television, and several companies that Weituo focuses on and invests in.

The debriefing itself contains a summary of the work of the past period, and at the same time it is necessary to discuss the development direction of 2012, which covers a wide range of contents, mainly focusing on the development trend of the mobile Internet in China, and paying attention to major events in the political and economic circles in the world.

As a result, Wen Xiaoguang fell into a relatively busy state. Because it is said to be a discussion, in fact, most of it is to listen to his opinions.

It was also because of the constant stream of people who always wanted to see him that he slowly gained a relatively comprehensive understanding of the wealth empire formed around him.

In addition, after Chen Bei was transferred back to Beijin by him, he was actually ready to brew another project with him.

However, as soon as Wen Xiaoguang returned to Beijin, Chen Bei did not come to see him, and he went to the hospital.

When they enter the office, they are all light and walk like robots.

"What's wrong with you?"

"I'm fine. "Chen Bei looks okay, but he feels that his body is stiff," the disc in his waist was herniated, and he found a doctor to pinch it for me, and it hurt even more after pinching. ”

"Then ......" Wen Xiaoguang wanted to ask him to sit, "Is it comfortable to sit or stand, isn't it serious?"

"It's okay, usually pay more attention to maintenance, it's not a big problem. ”

"But haven't you been working, and you can take a break from your waist disc on vacation?"

Nowadays, many urban diseases are indeed younger, and there are problems everywhere in his thirties, but he always seems to be quite healthy.

Chen Bei said something meaningful, "I haven't exercised for too long, I'm overworked, I'm careless, I remind you, pay attention to your body, women in their twenties are not terrible, and women in their thirties are different." ”

"You ......"

"Hmm." He nodded, "I've thought about it, I'm going to get married anyway, there's nothing wrong with Qiu Chen, I used to be a machismo and felt awkward with her, but now we're not broad." ”

"Haha. Wen Xiaoguang liked his jokes, "Then I congratulate you." Peacetime is frugal. ”

"Surely, I've already sent her back to Zhonghai, I'm not afraid of your jokes, I really can't stand it, oh my God. ”

Wen Xiaoguang thought for a while, "You reminded me, our company should also have a special exercise area, now the work intensity is high, I want to live and rest chaotically, everyone is messed up with me, but I am young after all." ”

Li Wenbo's health is not good, he has stomach problems, he is working hard in the workplace, and he eats casually when he is hungry.

These people are more important to Weituo, and if there is a situation of 'injury and retirement', it will also be troublesome.

"It's not that you have forgotten, it's that you're still young and don't feel the decline in physical function as you get older. Chen Beihua will not say it here, he can move forward, and now that Chu Qiuchen is gone, it will be enough to raise it for two days.

It's just that this disease is not easy to treat, and it may recur if you don't take it slowly.

"Don't talk about my waist. He waved his hand, "Tell me about the project you talked to me about earlier." ”

Wen Xiaoguang simply left the office chair, stood by the window with him, and gave him a cup of hot water by the way.

"Actually, at the beginning, I didn't want to do social but content, but the content needs social traffic to be traced back to the source. He said while drinking water, "Social networking is essentially a product of the PC Internet era, although there are some changes now, but compared with group buying, takeaway is still not a new thing, and I think that the mobile Internet will give birth to some new ...... That's what I'm going to discuss with you. ”

As soon as Chen Bei heard it, he knew that it was not an ordinary project.

He couldn't imagine that in the process of leading WeChat to grow, the extraordinary vision and wisdom shown by this young boss had been admired, but he didn't expect it to be more than that.

He seriously stroked the young man's side face and said with a smile: "Sometimes I really wish that time could pass faster, so that I can see what the situation will be like in ten years." ”

"Think about your waist and you'll change your mind. ”

Chen Bei: "......"

"Go on, I'll listen. ”

So Wen Xiaoguang said: "The network speed in the 3G era will be greatly accelerated, so that pictures, text can be obtained at any time on the mobile phone, based on this Weituo intends to develop a news-based app, big data and machine language learning I have also been paying attention to, the foundation is there, the time is almost right, so I call you back from the United States to preside over the overall situation." ”

"Isn't WeChat focusing on building a platform?" Chen Bei was puzzled, "Why did we launch our own APP?"

"If there is one in the market, there is really no need to do it, but there are no companies worth investing in at present, and the south is chasing after me, so I can only do it myself. ”

Chen Bei suddenly said, "Oh, you're worried about being taken first." ”

One step is slow, one step is slow, and this is how the current situation facing the goose factory comes.

"It can only be regarded as one of the reasons, in fact, I also made a bet with Lu Qin, the investor will hardly agree with my big investment in big data at present, I can force it, but in the current competition with the goose factory, it is a bit unwise to do so, and it may even cause a big mistake and lose a good situation. Therefore, this is also a big breakthrough and proof, this news app, not to copy Sina News or NetEase News to the mobile terminal, but based on machine learning and data mining, capture the user's reading preferences, extract news from the network and push it to users, increase stickiness, and also win revenue for us through advertising. ”

Chen Bei immediately said: "This kind of scraping will cause copyright disputes, right?"

Wen Xiaoguang doesn't care, "Domestic copyright protection is shit, and the most you can pay is a fine." ”

"People who machine learn and data mine are hard to find. ”

"It's hard to find, but there are people in China who do this, and they can be hired with a high salary. ”

Seeing that he didn't speak, Wen Xiaoguang narrowed his eyes and asked, "Is there any more questions?"

"Hmm...... I'm thinking, if according to your assumption, there is no shortage of money, people, and ideas, things should not be difficult to do, but I haven't found out why Weituo needs such a thing, in order to compete with the south?"

"Thank you for thinking about this for me from a strategic point of view. Wen Xiaoguang was slightly relieved, and then said lightly: "Weituo gave up the old way of socializing, and gave up the opportunities of most departments to the entire mobile Internet industry, video, games, ...... If we don't, how can we make a profit?"

Chen Bei asked: "Haven't you always emphasized doing a good job in social networking itself, and don't always think about profits?"

"That's right, I'm here to emphasize user experience, but if I don't want to, who will?" Wen Xiaoguang shook the white porcelain cup in his hand, with perseverance in his eyes, "With WeChat as a platform, traditional video, animation, and games have all given up these opportunities, then we can only create new opportunities by ourselves, whether it is the PC era or the mobile Internet era, pure socialization is fundamentally impossible to make money." Nothing but a bunch of traffic. ”

Maybe WeChat can do some advertising in the circle of friends and charge some fees for subscription accounts, but this part is a little insignificant compared to the huge expenses.

"It's still about finding a way to monetize social traffic. ”

This is certain, Chen Bei also said it.

Wen Xiaoguang said yes softly, and added: "It should be said that it is not only realized, but also converted into assets, any kind of asset can be used, the exchange of Ahri stocks, the shares of start-up companies or direct revenues can be, in short, we can't keep the cash cow and not shake it at all." ”

Chen Bei sighed, he felt the boss's far-reaching insight once, and he was still at the last moment of the goose factory, but the layout in the other direction was unfolded again.

"Follow you to do things, good is good, development is fast, bad is bad, there is no rest, one stubble after another. ”

Wen Xiaoguang smiled slightly, "This is the way of survival of the enterprise, there is nothing to rest for two months, Guo Guangchang has an analogy, he said that a team wants to play football and want to win, so the first thing is to maintain a state that can play football at all times." I know you're going to get tired, especially you, from the earliest Uco, to Microtop, to the United States, and now back, every job is new and challenging, but this time we have to try, and you're not yet forty, do you want to retire?"

Chen Bei chuckled in his heart, "No, no, I'm joking with you." ”

Wen Xiaoguang estimates that he is too, and executives are sometimes tired, which is understandable, after all, the money is enough. But Chen Bei is still young and should not have such an old psychological state.

"Let's get started. ”

"Good. Chen Bei nodded, and said: "In the end, I still rely on advertising." ”

Wen Xiaoguang is undeniable, "Advertising is of course a part, and it is a very important part, and it is also the easiest way to monetize traffic. Of course, other revenue sources can also be explored, in short, to achieve a self-sufficient cash flow cycle and achieve a real soft landing!"

Chen Bei understood, looking at it this way, hanging him back from the United States, where to let him live, it is obviously another key arrangement. Think about it, too, how can you be relaxed.