Chinese New Year's Eve 2012 is January 22 in the solar calendar.

Time is faster than expected, and the end of the world in the Mayan civilization of 2012 is closer than expected.

Politics aside, from an economic point of view, or narrowing down to a smaller Internet field, Wen Xiaoguang believes with some personal wisdom that the death of Steve Jobs should be remembered most in 2011.

Although he was not a good person from a human point of view, his death deprived us of the opportunity to see more great products, which is a loss for all of us. Tim Cook is a good businessman and CEO who has brought Apple a better earnings report and a more glamorous stock price, but he has not given users an amazing experience.

From this level, those who take off on the mobile Internet should be grateful to Jobs.

In the case of the Beijin region, the penetration rate of smartphones has increased from less than 25% in January 2011 to nearly 40% in December.

How could this be.

The permanent population of people over 65 years old has already exceeded the aging cut-off line of 7%, reaching 10.9%, and for companies like Weituo, more than 50 years old, it is unlikely to become the first batch of users for the strategy, and then excluding minors under the age of 18, although the number of people who own smartphones is only 40%, but it almost covers the young group, even if it is worse, that is, it will take a few more months.

Xiaomi's new products exploded in the fall, but the crazy hunger marketing made the number of sales small, but that was what Boss Lei had to worry about.

For Wen Xiaoguang and Weituo, with the rapid popularity of smart phones among young people in 2011, WeChat has occupied the desktop of mobile terminals.

At the same time, on the upcoming Spring Festival Gala, their carefully prepared big advertisement to watch the Spring Festival Gala shake red envelopes also brought new expectations to Chinese New Year's Eve.

Originally, Wen Xiaoguang still had the opportunity to come to the Spring Festival Gala in person, but he listened to Wen Xiaoxiao's arrangement in advance and would only eat Chinese New Year's Eve dinner at home.

There are a total of four rounds of red envelope interaction in the Spring Festival Gala, and the host will broadcast detailed interactive guidance at that time, and users can click and shake it in the WeChat interface to enter the "Shake Red Envelope" interface.

The proposal within the team of this program is to work with the corporate sponsors to share the cost of 300 million yuan on the one hand, and to do some promotion for affiliated enterprises on the other hand.

For example, after the user shakes to WeChat, the screen that comes out is: WeChat gives you a New Year's greeting.

It's an opportunity to get closer to your users.

It's just that the interest of various companies is not great, and Wen Xiaoguang is not strong.

“...... This year's Spring Festival Gala has carried out an in-depth cooperation with Weituo Technology Co., Ltd. to jointly launch the "National Red Envelope" link,"

The time hasn't really come yet, but the TV coverage is already overwhelming.

"The two companies founded by Wen Xiaoguang will give out red envelopes on Chinese New Year's Eve, and the Spring Festival Gala program is 300 million, and the big red envelopes are originally 100 million, and we all know that in an interview, Mr. Wen said lightly that 100 million is not enough to spend another 100 million, so now it is 200 million. In other words, the most money-spenders in China this night were Wen Xiaoguang!"

"We used to think that it would be nice if the rich people sent us some money. But we have always known that this is just talking, but this Spring Festival is really not, all kinds of news reports have come out, and the official has repeatedly confirmed that Wen Xiaoguang will pass a super large red envelope of 100 million, the amount of each red envelope varies, the largest is 8888!

"Today's Spring Festival Gala is more interesting, and the organizers of the Spring Festival Gala believe that this event is conducive to attracting the audience's enthusiasm for the Spring Festival Gala, especially in recent years, when the popularity of the Spring Festival Gala has gradually declined. Fight luck, grab red envelopes, if you can have a good operation as the beginning, I think 2012 will definitely not be too bad. ”

......

......

During this time period, when various TV stations broadcast relevant information about the Spring Festival Gala, they can't bypass 500 million things, and Weituo is also deliberately stirring up, and the topic itself is newsy, so the current popularity is naturally not low.

"If you want to be topical...... Why don't you come up with a bigger prize?"

At Beijin's house, Wen Xiaoxiao asked a little incomprehensibly.

Wen Xiaoguang and Li Wenbo both listened, and the two glanced at each other.

"Makes sense!"

My sister shrugged her shoulders, "Yes, there should be a super large red envelope of 1 million, there is only one, no matter who grabs it, he will make headlines tonight." With this award, the participation is immediately increased, and you don't have to work so hard. ”

"Change it now...... I guess it's still too late. Li Wenbo took it seriously.

Wen Xiaoguang was a little helpless, "No need, grabbing a red envelope is just to add a lottery, it's fun, if it becomes a means to make a fortune, it will change taste, and CCTV will not agree, when the time comes, they will pay attention to money, which is not in line with mainstream values." ”

Li Wenbo disagreed, what mainstream values, "If he doesn't agree, let him do it over there, I think it's really okay." ”

"Let's talk about it next year. ”

Tonight, some people came to the company, Li Wenbo and his daughter Li Muwen spent Chinese New Year's Eve with them, and Liu Yiqi, who did not want to go home, was also there.

Originally, Chen Bei also wanted to come over, but on this holiday, he was still dragged to Guangzhou by Chu Qiuchen.

Now in this room, the initiators are not playing with red envelopes, but Liu Yiqi and Li Muwen are playing together, and they have been tinkering with their mobile phones to make up enough Fu cards, and they have to wait for the Spring Festival Gala to start.

"However, I think Xiaoxiao is right," Li Wenbo analyzed as he ate melon seeds, "If most people receive two pieces of each, it may make people feel anticlimactic." ”

Wen Xiaoguang asked: "There is no perfect plan, this is already good, you can't really send 10 billion out." I don't have that much money either. ”

Wen Xiaoxiao interjected: "Then use my idea and put a big prize in front." That's where the value of luck comes in. ”

"I think so, and then you two will open the back door for me and let me get the million. Li Muwen has already begun to look forward to it.

Wen Xiaoguang smiled dumbly, "It seems to be really useful, just by talking about it, some little guys have already begun to daydream." ”

Li Muwen was so shocked that he rolled his eyes, and everyone laughed.

"Anyway, if I shake 1 yuan in a while, I will immediately go online and become an emotionless troll. ”

Glancing at my watch, it was almost the beginning.

"Let's have dinner too. Wen Xiaoxiao was almost cleaned up.

"Then I'll go to the bathroom. ”

Liu Yiqi looked at it, pretended to stretch his waist, and then muttered, "I'll also wash my hands." ”

Of course, this mansion is not a bathroom, but when she entered the corner again, she slipped into a cigarette to stop Wen Xiaoguang before closing the door and broke in.

"I'm just washing my hands. Wen Xiaoguang was stunned, "You're too naughty, aren't you?"

Liu Yiqi had peach blossoms on his face, "After being busy for so many days, you finally had a night of leisure, and you are ready to watch the show?"

"What if it weren't?"

"What's not, the show looks good with me?"

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(The legendary 2020 has arrived, how do you feel, are you happy?)