In April, "Iron Man" was released around the world, and the box office really did not exceed "The Dark Knight" as Wang Zi'an expected.

But it also entered the 10 billion club.

The media and netizens don't know what to say.

"The Ten Billion Club. ”

"Many actors have acted in dramas for a lifetime, and the total box office has not exceeded 10 billion. ”

"After the comeback, King Pingyang has a bumpy star road, but there is finally no danger. ”

"The data says it all, look at those stars, the number of fans is tens of millions at every turn, and it is not as powerful as Pingyang King's 20 million. ”

"Pingyang Wang's strength slapped the major stars in the circle, probably this is why he is not popular in the circle and people in the entertainment industry reject him. ”

"Looking forward to the next movie of King Pingyang, within three films, it will break the box office record in film history, I am looking forward to it. ”

"To make it clear, it is a trinity of three movies, and only starring or directing or writing screenwriters does not count. ”

Insiders no longer doubt Wang Zi'an's strength, at least more than ninety percent already think that they are not qualified to point fingers at him anymore.

And he is now the sweetheart of the capital.

Before he planted his head, it was one of the most fragrant dumplings.

The first Trinity, with such a result, can no longer be described as excellent.

However, some people say that Wang Zi'an saved popularity before consumption, and under normal circumstances, "Iron Man" would not reach the box office of 10 billion.

Wang Zi'an agrees with this view.

The first time is precious, and the reaction caused by "The Dark Knight" is too violent.

"Zi'an, we still have a long way to go, and our current success does not mean that the next will be smooth sailing. So you can't overdraw your popularity at will, and you'd better not get involved in the promotion of "The Incredible Hulk". Li Yihong flew to the United States to see the situation of the project here, and told Wang Zi'an about it by the way.

She is one of the shareholders of Firefly City, Wang Zian's Marvel Universe plan, and it is impossible for her not to know about it.

On the contrary, a lot of work Wang Zi'an has to ask her to do.

For example, domestic distribution and publicity were handled by Li Yihong.

"I know, Nolan also has this suggestion, and the publicity will not pull me to the platform, or even dilute my presence as a screenwriter. Wang Zi'an followed Li Yihong's advice.

Nolan directed the second film of the Marvel Universe, "The Incredible Hulk", which is scheduled for July this year, five or six months after "Iron Man".

In May, The Incredible Hulk began to enter the promotional calendar.

Hulk Hulk has always been one of the most visible symbols in the Marvel world, on a par with Spider-Man.

It can wreak havoc on the screen, but in its previous life, it also brought more painful damage to Marvel off the screen.

For a superhero movie to achieve the greatest success, not only must the film production team be sufficiently level, with sufficient investment, and proper scheduling, but also the adapted heroes themselves must have personality and unique charm, and they must balance the relationship between comics and movies, and balance the needs of comic fans and ordinary audiences.

Even if these things are done, but if you are born at the wrong time, it can only end in a fiasco.

The 03 version of the Hulk directed by Ang Lee, it can be said that this Hulk can be said to be a good movie in terms of technique and feelings.

But that's not the case from a user experience perspective.

Because the audience's expectations are action movies, but when you open the box and see that it is a literary film, it will inevitably disappoint the audience.

It's like a guest wants to eat a bowl of braised beef noodles, but the kitchen serves it braised in plain braised beef noodles, which tastes good but can't meet the diner's expectations.

This is also the fact that although the film has a box office result of 132 million US dollars, it unfortunately costs a whopping 137 million US dollars to produce.

Coupled with marketing and other costs, this means that the filmmaker not only did not make money, but also lost money.

But it's the Hulk, and Marvel can't let the Hulk give up on the superhero after one failure, so Marvel launched the 2008 "The Incredible Hulk".

But it is precisely this movie that has become an eternal pain in Marvel's heart.

Because of the failure of the first Hulk, Marvel replaced the director's original starring Mark Ruffalo with the more internationally renowned Edward Norton, and Marvel felt that Norton was somehow more like Bruce Banner in the comics, a little skinny, with a youthful atmosphere, Norton did look more like a nerdy scientist, and "following the original comics" is the central line of Marvel Studios' remake of the Hulk.

But Marvel forgot that Norton is not only an actor, but also a producer and director, and such people care about every movie he is involved in, which also makes Marvel and Norton agree in the contract that he will be the anonymous producer of "The Incredible Hulk", which also gives him the power to rewrite the script.

In the end, the film was completed in the direction that Norton had in mind, but it turned out to be a 135-minute blockbuster.

This is unacceptable to Marvel, because Marvel thinks that another reason why Hulk failed was that it was filmed for too long.

Ironically, it was Marvel Studios who asked for Norton's replacement instead, arguing with Norton about the future of The Incredible Hulk.

Norton insisted that "a more detailed and detailed version" should be retained, but at the same time, the studios insisted that "The Incredible Hulk" avoid stepping on Ang Lee's tirade.

And so a war broke out.

Both sides jumped out to speak in the media, showing their ruthlessness.

Norton made it clear that if he wasn't satisfied with the finished version of the film, he wouldn't be involved in the promotional campaign, and the director made a harsh statement: "It's all Marvel's fault! Norton's fault! And mine! It's everyone's fault!"

In the end, the length of "The Incredible Hulk" was cut to 112 minutes, and Norton reluctantly participated in a handful of publicity, but that didn't save the film.

The high cost of $150 million was only exchanged for 134 million at the local box office in the United States.

Although Mark Rufalo finally got the role he should have gotten four years ago in 2012's "The Avengers", this chasm also made the opportunity for the Hulk to roar on the screen alone no longer exist, and it wasted nearly a decade unable to save one of the spiritual symbols of Marvel.

Wang Zi'an overturned the original script of "The Incredible Hulk", and of course, he also accepted many of Nolan's suggestions to work on this new script together.

A director like Nolan has a great desire to control his films.

Even if he has a good relationship with Wang Zi'an, it is impossible to be a tool man.

In addition to participating in the script, Wang Zi'an didn't care about the filming, and he didn't even point fingers at Nolan in the later stage.

Mark replaces Norton, and Wang Zi'an is satisfied with the finished film.

That's a whole new story.

At the same time, because Mark was not famous at this time, the salary was very small, which saved a lot of costs for the movie.

I have to say that the same script, different directors, and different films are different.

Wang Zi'an can't make a film like Nolan with deep thinking.

Although the script is dominated by him.

The change of shots and the way of telling the story are different, and the effect presented will be very different.

When promoting, the crew of "The Incredible Hulk" did not bring out the publicity points that Wang Zi'an participated in.

So many fans don't know that this movie has something to do with Wang Zi'an.

But fortunately, Nolan's fans and popularity are not as good as those big stars, but he is very hardcore and loyal.

The popularity of big stars is high, but it is very empty, and the conversion rate is even lower.

If a big star has a thousand fans, there may only be a few who can pay for them.

A director like Nolan is different, he has a hundred fans, and there are at least 20 or more who can contribute to the box office.

It's the end of June.

The premiere of The Incredible Hulk has arrived.

The media and film critics arrived as promised.

For Nolan's film, of course, they are looking forward to it.

But at first they didn't think there was anything to expect or be shocked.

Until I watched the premiere of "The Incredible Hulk".